September 2009 Archives
Following our CB Blog scoop earlier this afternoon, the Boards of Directors of the Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) confirmed that they are in discussions about the possible formation of a new organisation to represent their interests. The Boards said that they had been working together for several months and are now in the process of canvassing industry stakeholders to seek their support.
Any new organisation would be formed from the memberships of all three groups to create a body that would bring together the strengths, expertise and knowledge of the AFA, AWARD and APG. CB hears the Media Federation of Australia (MFA) has chosen not to join the organisation after a high level meeting convened on Monday.
Continue reading Plan to create ad industry super body confirmed.
This week's breaking newspaper campaigns from The Newspaper Works.
Don't forget to collect the free CD on the cover of the Sept/October issue of Campaign Brief. Showcasing all the winners of the 2009 Cannes Radio Lions and the 2009 Siren Awards, this bonus audio CD is not to be missed. It will provide an invaluable library of some of the best radio ads in the world. This is the official 2009 radio show reel courtesy of the Siren Awards. The CB cover was designed by the winners of the 2009 Gold Siren - Steve Dodds and Dave Lidster from Whybin\TBWA, Sydney.
CB_2009_subscription_form.pdf
CB hears AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) are about to combine forces to form a new super organisation - yet to be named - to represent the entire Australian marketing communications industry.The plan is soon to be put to the members of all three organisations in a series of extraordinary general meetings, but CB hears early indications are that the top creative directors of Australia are all for the idea, which will give AWARD, with a 500+ strong membership, a seat at the top table in the business, while still retaining its independence and schedule of events it holds each year. One CD told CB that AWARD would be guaranteed the deputy chair role in the new organisation and several spots on the board, with the AFA getting the chair, as he or she would still be dealing with the big issues that affect the entire industry.
AFA CEO Mark Champion (top centre), AFA chairperson Belinda Rowe (top right) and AWARD chairman Richard Maddocks, ECD of Clemenger BBDO, Sydney (top left) were locked in meetings this afternoon but our source says an official announcement is expected as early as Friday so stay tuned.
Jalna, via Sydney duo Geoff Wilson and Grant Booker - have developed a campaign that positions its
yoghourt as the purest in the market.
Continue reading Jalna: A little pot of purity.
The
finalists in the New Zealand Fair Go Ad Awards have been announced just ahead of
the top rating programme going to air. Almost 750,000 people watched
the show last year making it the second highest rating programme of
2008 just behind Dancing with the Stars.
"The
response we've had from viewers on our message board, webpage and
Facebook site shows that interest is high and people really enjoy
talking about what they love and hate on the box, so we thought we'd
continue the conversation by revealing who is in the running to win the
Best and Worst Ads tonight", says Fair Go Editor, Graeme Muir.
Continue reading Best + Worst Fair Go Awards finalists revealed.
The lads are just over two weeks into their campaign to get a great gig... we particularly like episode 14, only because it mentions Lynchy...In case you missed it, on 09.09.09, advertising creatives Shane Dawson and Ben Birchall found themselves out of a job.
Cast: Shane Dawson. Art Director. Part time model. Ben Birchall. Copywriter. Failed teenage pop star.
Plot:
After 5 years at the same agency (The Campaign Palace, Melbourne), a
creative team is given their pink slips after a big account walks. They
decide to document their redundancy....
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Malcolm Poynton, creative director, London. His top choice in TV is the Toyota Country Australia Border Security spot via Saatchi & Saatchi Australia, and his top Outdoor choice is the topical Visine Dry Eye Relief Ambient via JWT SydneyGet the Bestads Podcast #52 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 14 million downloads to date).
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JayGrey, Sydney was tasked to hammer home a powerful clean for White King.View the commercial
Client: Sara Lee
Brand: White King
Agency: JayGrey, Sydney
Creative Director: Jay Furby
Creative Team: Jay Furby and David White
Agency Producer: Sandi Gracin
Director: Thanonchai
Producer: Melvin Wong
Production Company: Phenomena, Bangkok
Account Manager: Vanessa Long
Marketing Manager: Adrian Sandy
Brand Manager: Megan Farquhar
George Patterson Y&R Sydney has developed a major initiative for client Colgate Palmolive that has the potential to save the lives of millions of women.
The agency suggested that a 3 Step Breast Check be included on selected Palmolive's shower gel packs, on the basis that their daily shower routine is one of the most convenient and easy ways for women to check their breasts.
The initiative was inspired by a Patts creative staffer who had personal experience of breast cancer. The idea was enthusiastically adopted by Palmolive and the National Breast Cancer Foundation and will become a significant element of Palmolive's shower gel packaging for October's Breast Cancer Month.
Continue reading Patts sets out to save women.
One website, 8 digital channels and a wired mule fuelled by taurine.
In 2008, 7-Eleven entered the highly competitive energy drink market with taurine-loaded Slurpee KICK. It was a category flooded with ads featuring energetic animated animals. So Leo Burnett, Melbourne decide to take the competition head on by introducing the most psychotic, hyperactive cartoon creature ever to promote an energy drink - Raul the Mule.
Continue reading A wired mule fuelled by taurine for Slurpee KICK.
With more than 250 million people worldwide suffering from poor vision, the OneSight Foundation - a global community initiative supported by Luxottica Group - is launching an integrated campaign led by TV to raise awareness of the issue, and to encourage Australians to donate their old glasses to help people across the globe.
The campaign, developed by BMF, saw a small team travel to Ecuador with SBS video-journalist, David O'Shea to take part in one of the many OneSight clinics around the world.
Continue reading Is there life in your old glasses?.
Publicis Mojo, Auckland has put to air a new spot for Meadow Fresh Calci Trim, directed by Daryl Ward via Curious Film.
Client : Goodman Fielder Dairy
Product : Cali Trim
Agency : Publicis Mojo, Auckland
Creative Director : Stephen McKenzie
Copywriter: Guy Denniston
Art Director: Clara Mclaurin
TV Producer: Jane Oak
Production Company: Curious Film New Zealand
Director/DoP : darryl ward
Executive Producer : Matt Noonan
Producer : Tara Riddell
Editor : Nathan Pickles
Yet another accolade for SapientNitro, Brisbane with news that US trade mag Creativity has ranked the Queensland Tourism 'Best Job in the World' campaign as the most awarded campaign in the world in 2009.
BMF Sydney has created the "SOLO kick the can" game, featuring Australian soccer star, Harry Kewell. Building on the heritage theme of the launch TVC, the game lets people play three levels of 'can football'.
Continue reading BMF creates 'kick the can' game for SOLO.
AGL Energy, via George Patterson Y&R, Melbourne, has launched its new brand campaign 'The World is Changed by Doers', which is built on the positive impact AGL has had on Australia's energy landscape over the past 170 years.
Directed by Joel Pront of Plush Films, the campaign kicked off with a TV commercial on air in Victoria and South Australia during the AFL Grand Final on Saturday and will be repeated this weeked during the NRL Grand Final in NSW and Queensland.
Continue reading AGL: The world is changed by doers.
Don't miss episode 4 of 30 Seconds, the sitcom created by Justin Drape and Scott Nowell from Three Drunk Monkeys and director Tim Bullock from Prodigy, tonight at 8.30pm on The Comedy Channel. The series is starting to get into its stride, with tonight's episode one of the funniest. And next week, episode 5 is devoted almost entirely to the Campaign Brief Creative Rankings.
As part of the campaign for East West 101, the Aussie drama set around the Major Crime Squad Sydney, US, Sydney created a microsite that gives you the chance to experience what it's like to be part of the Squad and investigate and solve crime.
The investigation experience includes a journey of websites, phone calls, txts, video and live actors (you can meet a bikie at Kings Cross to get a clue for example) and acts as a prequel to the first episode of the series.
Continue reading SBS lets US inside the Major Crime Squad.
Sydney sound production company Noise has moved into their much bigger and better studio complex housed in a stylish 2-storey warehouse at 24 Lyndhurst Street in Glebe (formerly The Tait Gallery).Noise have just finished working with BBH London on a huge worldwide Heineken UEFA Cup campaign. Noise CD Bruce Heald created a massive orchestral movie score for the multimedia campaign working closely with BBH creatives Nick Allsop and Simon Veksner.
To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you've got a shot at picking up one of the prizes.
Clues as to the apple's whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt.
It's nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
A two minute TVC from Saatchi & Saatchi Australia for Toyota Australia's rural & workhorse 4WD range. Nothing soft gets in. The spot will air during today's AFL Grand Final.Agency: Saatchi & Saatchi Australia
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Copywriter: Steve Jackson
Art Director: Vince Lagana
Agency Producer: Kate Whitfield
Director: Tim Bullock
Producer: Julianne Shelton
Executive Producer: Jonathan Samway
DoP: Geoff Hall
Editor: Adam Wills
Production Company: Prodigy Films
Sound: Nylon
Post: FSM
Account Manager: Amy Turnbull
Aussie expat creative Fintan Kerrigan tragically died in Vietnam yesterday. Fintan (pictured) worked at GPY&R in Brisbane as a senior AD until a year ago when he took the ECD role at DDB in Saigon.
According to friend Pete Watman Kerrigan became ill about two weeks ago, checked himself into hospital and succumbed to a combination of pneumonia, a secondary infection and swine flu.
Continue reading Expat creative Fintan Kerrigan dies in Vietnam.
Some things in life are just better short. Like breakups, bootcamp, awkward moments and new Tip Top Mini Loaves in these spots from DDB Sydney.
Shedding its traditional agency skin and emerging with a new name and new face, Grey Worldwide's Sydney office will now operate as JayGrey. The name pays homage to Jay Furby (pictured), the creative powerhouse at the helm of the agency's bid to rise above traditional rivals and challenge Sydney's emerging landscape of 'new' brand agencies.
Furby has rated as Australiasia's number one creative for two years in a row in the CB Creative Rankings and an astonishing number nine in the world and boasts an impressive credits list including multiple awards and mentions in dispatches of Cannes Lions, D&AD and the One Show. It's a combination of Furby's talent and prescience and the agency's trusted heritage that pitches JayGrey against rival boutique agencies.
Furby told CB: "I just thought it was time to put something fun out there. 'They don't like it up 'em' as Captain Mannering would say. And we have the staff and the bayonets...plus some rather fine tea..or should that be tiffin. I'm excited about making interesting things.
Continue reading JayGrey - we'll be nimble, noisy, entrepreneurial.
![APG-Planning Idol_A4[2].jpg](http://www.campaignbrief.com/assets_c/2009/09/APG-Planning Idol_A4[2]-thumb-200x282-15519.jpg)
The Account Planning Group (APG) today launches the APG Planning Idol competition to find Australia's next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their talent to a good cause. This year entrants will be asked to respond to a brief from Sydney based charity, Oasis, to tackle the challenging issue of youth homelessness. Every year there are 32,000 young homeless people in Australia - a number that has doubled since the late 1980s, making this a significant community problem. The brief enables entrants to apply their strategic thinking skills to a worthwhile cause and sets a 'level playing field' for all entrants.
The winner receives a trip to the 2010 Planning Conference in the US and the chance to work with Oasis to implement their strategy.
Continue reading APG launches Planning Idol.
Independent Sydney agency Bulldozer continues its winning streak picking up the iconic Kettle Chip account after winning a four-way agency shoot out. The incumbent was DDB Sydney, who had the account for five years.
"It is going to be a big year for Kettle with a new product launch and packaging," says Paul Tredinnick from SnackBrands. "We needed great new creative. Bulldozer was able to offer us a number of great ideas and was able to make things happen on some pretty tight time lines. As well as some new ideas they have a good 'can do' attitude. They quickly understood the needs of the brand and the benefits of the product that we wanted to communicate."
Continue reading Independent Bulldozer bags Kettle Chips.
On and around Saturday the 7th of February 2009, 173 people in Victoria lost their lives and over 400 people were seriously injured in Australia's worst ever bushfire. This ad for FPA Australia via 303 Group Sydney is a reminder of the dangers of cigarettes and their ability to cause large-scale damage if not extinguished properly. Client: FPA Australia
Agency: 303 Group, Sydney
Executive Creative Director: Julian Watt
Copywriter: Nick Levey
Art Director: Derrick Kim
Photographer: Adrian Lander
Retoucher: Cream Studio
Producer: Lucy Trengrove
Account Manager: Jon McKie
Dave Johnson, Lowe Sydney creative director for the last two years, has left the agency to return to his home country England to be closer to his elderly parents.
In the short term, his role has been filled by Simon Cox, the former Publicis Mojo, Sydney head of art, who been responsible for recent work including the re-launch of the Aussie brand.
Says Lowe CEO, Stephen Pearson: "Even when we convinced him to take the job two years earlier he really was tossing up between Lowe Sydney and home in the UK. We have been talking to a number of candidates and expect to make a decision in the next three weeks."
Carmela Soares has joined Euro RSCG, Sydney as their most senior creative in digital, replacing Tim Cheng, who has moved to Hong Kong.
Before joining Euro, Carmela was creative group head with RMG Connect/JWT, Sydney. Whilst with JWT she worked on Vodaphone, Nestle, Kellogg's and HSBC.
A native of Brazil, Carmela was digital creative director in Sao Paulo with DM9DDB and before that with Ogilvy & Mather where she was creative director Latin America. Carmela has won many awards throughout her career, including a Gold and Silver Lion, she speaks five languages and it was her father, also a creative director, who offered her an internship in an advertising agency back in 1993 - kickstarting her career in the industry.
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Lend Lease, the property management company behind ten major shopping centres across Australia, has appointed Splash Consulting Group as its major agency partner. The appointment of Splash - the Sydney-based marketing to women experts, follows a six month project for one of Lend Lease's Melbourne shopping centres and a three-way rebranding pitch.
According to head of marketing for the retail business at Lend Lease, Michael Dockery, the partnership marks a distinct consumer-led direction for the portfolio, kicking off with a rebuild of the shopping centre style guide: "Lend Lease has a proud history of being consumer-led and we're confident that the Splash team will enhance that approach. Splash are knowledgable, focused and represent a good size and cultural fit," says Dockery.
Continue reading Splash the answer to What Women Want... to buy according to Lend Lease.
When
the market goes down the clothes come off. That the concept behind
Droga5, New York's new campaign for Puma. In his President's Address at
Spikes Asia in Singapore last week David Droga previewed the campaign
which you can check out here.
Major brands seize unique tactical opportunity offered by the medium -
While Sydney was waking up to a thick fog of red dust yesterday morning, many of Australia's biggest advertisers were wide awake to the unique tactical advertising opportunities offered by newspapers.
Specially created ads for major brands were splashed across Sydney newspapers this morning, all referring specifically to the dust storm, and all proving that there is no other medium like newspapers when it comes to tactical advertising.
National advertisers including Telstra, Visa, Omo, Windex, NapiSan and Bankwest all raced to take advantage of the dust storm both to get their brand messages out to newspaper readers and to put on show their advertising creativity.
This week's breaking newspaper campaigns from The Newspaper Works.
Captialising on yesterday's ominous dust storm, Lowe Sydney takes advantage of this morning's 'Doomsday' edition Telegraph with a topical ad for OMO. Creative Director: Simon Cox. Writer: Matt Cramp. Art Director: Sesh Moodley.
Three Drunk Monkeys, Sydney has created a campaign to launch the inaugural World Dog Games, showing the skills required to be Australia's finest canine athlete. Presented by Chugg Entertainment and Purina, the World Dog Games is a two-day arena event, launching in Sydney on 31 October and followed by events in the UK in 2010.
Continue reading Monkeys go to the dogs.
The Wayside Chapel looks after Sydney's homeless; rain, hail or dust. A very topical ad from Ursa Communications Sydney after the city was engulfed by huge red dust storm in the past 24 hours.
This Sunday 27 September marks the final phase of the Jesus. All About Life campaign when the highly anticipated TV commercial will launch on primetime TV.
Created by 303, Sydney, the TVC shows a series of paradoxes from real life and issues that are faced by people every day. The commercial deals with issues such as materialism, body image, loneliness, death and loss. Its aim is to show how Jesus is as relevant today as he ever was and prompts people to engage in a conversation about Jesus. The spot finishes with the line "Jesus has answers" and invites the audience to visit the website to find out for themselves about the relevance of Jesus today.
Continue reading Jesus is coming to a screen near you.
A large outdoor projection created by Marketforce Perth communicates that drinking alcohol affects your ability to drive.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Bob Winter, executive creative director at Leo Burnett, Chicago. This week, Winter's top choice in each category are Aussie ads: Pure Blonde 'Dove Love' via Clemenger BDO, Melbourne in TV, Ambi Pur 'Calvin' via JayGrey, Sydney in Print, and Office of Road Safety 'Brain Game' via Marketforce, Perth in Outdoor.Get the Bestads Podcast #50 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland - over 14 million downloads to date).
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Aegis Media, the world's leading independent media communications network, today announces the appointment of Nick Waters as CEO, Aegis Media Asia-Pacific.
Currently CEO, EMEA for Mindshare, Waters, 41, brings almost 20 years' international media experience to Aegis Media, and has considerable experience of the markets of Asia-Pacific. He has previously served as Mindshare's CEO, Asia-Pacific. Waters began his career in the advertising industry in 1992 in the media department of Ogilvy & Mather, London and went on to run a number of major client accounts, in addition to his regional management roles.
Continue reading Nick Waters to CEO of Aegis Media Asia Pacific.
Fresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt - because no one does fresh and fruity like Fresh 'n Fruity.
Continue reading ballsy, fresh yet fruity idea wrecks everything.
ErnCorp, the quintessential 'little Aussie battler' company created for Telstra Business, is about to see three new chapters go to air. VIEW THE FIRST IN THE SERIES. The TVCs promote cutting edge mobile solutions, local Business Centre support & advice and online data backup for businesses.Once again featuring Ern, played by Ben Wood, and his organised side-kick Cheryl, played by Fiona Press, the new spots continue the story of 'giving small business a big business advantage' with the help of Telstra Business services and solutions.
Continue reading BWM + Telstra expand partnership with ErnCorp.
The Smith Family is a charity, but they don't run soup kitchens or homeless shelters. Instead, they tackle disadvantage in an entirely different way by supporting kids' education. However, most Australians don't know this.
To change perceptions, BMF Sydney developed an emotive campaign that addressed this common misunderstanding head on. The campaign includes a 30-second TV spot as well as cross track posters and online banners.
Continue reading The Smith Family: you won't find us here.
Davo, the mascot for Just Prepaid Mobile and arguably Australia's tightest man, is having an 'Alright to be Tight' sale on e-bay. He's auctioning off items such as a cotton bud (one end used), a single chopstick, refresher towel and heaps more, and he would like to give the readers of the CB blog the opportunity to pick up some bargains by using the link below.
Hurry! Auction closes in a couple of days.
Agency: Whybin\TBWA, Sydney
Creative Directors: Garry Horner and Matt Kemsley
Copywriter: Srinath Mogeri
Art Director: Dave O'Sullivan
Mahindra Automotive Australia, via Sydney agency Synchromesh Marketing, has unveiled its first TVC campaign since the Mahindra Pik-Up utility vehicle was launched in Australia. The ad's content and tag line "Made for the hardest places on Earth" demonstrates the vehicle's proven capability under some of the harshest conditions in the world, including its origin India, where the vehicle is manufactured by automotive giant Mahindra & Mahindra.
Continue reading Mahindra takes on tough Aussie ute market.
JayGrey, Sydney were tasked with launching the new fragranced toilet cleaner from Ambi Pur, creating the new commercial. Agency: JayGrey, Sydney
Creative Director: Jay Furby
Creative Team: Jay Furby and David White
Agency Producer: Sandi Gracin
Director: Mark Lever
Production Company: The Sweet Shop
Producer: Lynette Gordon
Account Manager: Vanessa Long
After six years with de pasquale Brisbane, Cos Luccitti is heading up new start-up agency Communicator One as its CEO and partner.
Luccitti joined de pasquale six years ago as its creative director from Leo Burnett Sydney, where he was a senior writer. A few years later he took over as CEO, and most recently was a director of the newly merged Gallery De Pasquale. Says Luccitti: "I have enjoyed the wonderful ride at de pasquale over the last few years. I've grown and have helped it grow. Now the merger is complete it's just time for something new."
Communicator One is a full-service comms agency and will be positioned as the single touch-point for a client's total communications needs - everything from (but not limited to) Digital, Event Management, PR, Media Training, Design and Advertising, to internal and external Corporate collateral. The business already has offices set up in both Brisbane and Sydney.
Continue reading Luccitti departs de pasquale for start up.
Ambi Pur, via JayGrey Sydney, has released a new range of liquid toilet cleaner gels that combine hospital grade disinfectant with Ambi Pur fragrance to produce a toilet cleaner
that doesn't smell like one. The campaign features a series of print ads and a TV commercial (which will be on Bestads late Tuesday morning.
Agency: JayGrey, Sydney
Creative Director: Jay Furby
Copywriter: Jay Furby
Art Director: David White
Photographer: Toby Burrows
Retoucher: Marcus @ Cave
Former The Furnace, Sydney creative director Jay Furby, who quit the agency in June 2006, has resurfaced into the agency world, joining forces with WPP's Grey Advertising to rebrand its low key Sydney operation as JayGrey, which will officially launch on Friday. CB understands Furby will take a 30 percent stake in the new venture, which has taken nearly a year to finalise (CB was told about JayGrey on Melbourne Cup day last year!).Prior to The Furnace, the multi-awarded Furby had stints at Arnold (which merged with The Furnace), DDB (where he was CD for two years under ECD Garry Horner) and Saatchi & Saatchi in Sydney as well as Saatchi's in Singapore.
On 09.09.09, advertising creatives Shane Dawson and Ben Birchall found themselves out of a job.
Cast: Shane Dawson. Art Director. Part time model. Ben Birchall. Copywriter. Failed teenage pop star.
Plot: After 5 years at the same agency (The Campaign Palace, Melbourne), a creative team is given their pink slips after a big account walks. They decide to document their redundancy....
Some award shows are worth more than others......and the 2009 YoungGuns Call for Entry campaign - awardshowsacrifice.com - will help clarify this for young and emerging talent.
YoungGuns view is that whilst there are a number of award shows that are without doubt worth entering across your career; the truth is that if you are young or emerging talent there is only one award that really matters - YoungGuns.
In the Award Show Sacrifice site other awards can be sacrificed in a number of different ways, to earn FREE entries into YoungGuns. This provides a genuine opportunity for emerging and young talent get more of their work seen and potentially awarded, raising their profile and fast tracking their careers.
Continue reading Under 30? Make an Award Show Sacrifice.
Today marks the birthday of Prime Minister Kevin Rudd and what better way to celebrate than by launching a campaign for Aged and Community Services Australia (ACSA). Tactically timed by Ursa Communications, Sydney the campaign will celebrate the professionals that care for the elderly population of Australia and launch with Kevin87, an aptly named ageing video of the PM.
Says Ursa executive creative director Denis Mamo: "By using the Prime Minister as a symbol for all Australians we are able to effectively and engagingly demonstrate that aged care is relevant to everybody - there is no escaping getting older."
Continue reading Will old Kev help aged care professionals?.
JWT
has repeated their Network of the Year performance at AdFest in March
with the same title at the inaugural Spikes Asia Festival, awarded on Friday night in Singapore. The Network
Of The Year Award is given to the agency network that
obtains the highest score for entries in the TV/Cinema, Press, Outdoor,
Radio, Media, Cyber, Direct, Promo and Integrated sections. JWT put up
a strong performance at the Festival with their Indian, Shanghai and
Singapore offices being their star performers. JWT were followed by
Ogilvy & Mather and BBDO in second and third positions. Pictured here is JWT regional ECD Tay Guan Hin (3rd left) with some of his team.
Continue reading JWT is top network at Spikes Asia.
Clemenger BBDO Melbourne will launch the latest Pure Blonde TV campaign, 'Dove Love', during the AFL preliminary final tonight.
Following on from the award-winning 'Brewtopia' campaign, the agency wanted to find a new and interesting way to connect the audience to all the imagery and iconography, but still be able to surprise and snap them back to reality.
Continue reading Pure Blonde 'Dove Love' to debut tonight.
Bigfoot uses the new Express Post 5kg satchel to post merch to his
online customers in this spot for Australia Post via Badjar Ogilvy,
Melbourne. Creative Director: Michael Knox
Art Director: Joe Hill
Agency Producers: Sonia McLaverty and Eyvonne Carfora
Director: Matt Kamen
Producer: Chris Kamen
Production Company: the Guild of Commercial Filmmakers
When CB posted the 'Goodby vs Garfield vs Ana, freelance strategist' story on the blog on Monday, instead of starting a debate about where the industry is heading, typically, all it attracted were comments about the gorgeous Ana (left) from the Aussie Ad Lads (or one or two might have been ladettes). And when 'Dashing Dave' wrote: "I would if she would shut up for a minute", Ana did not take offense, coming back with: "You are absolutely right, Dashing Dave, I should have had shut up. And thank god for Australians. How can one not like you?"To catch the real debate about this issue, go to Ana's 'I love marketing' blog
Lowe Sydney's digital creative director, Tom Markham has been appointed to the worldwide digital CD role, and will soon be joining the Lowe Worldwide team in New York, working closely with Lowe's South African born chief creative officer, Matthew Bull.
"Tom's remit is to inspire and encourage every Lowe person in the world to create ideas that come alive digitally," says Bull. "Tom has consistently produced world class work, with digital at its core, through his career and for us at Lowe in particular. We want to take his skills and use them both to create work for our global brands, but also to inspire Lowe offices all around the world to create more digital content."
Markham started his career as a mac operator/retoucher at AIM Proximity, Auckland in 2000 rising to digital art director in 2002. In 2004 he moved to Lowe & Draft, Auckland as interactive CD before transferring to the digital CD gig at Lowe Sydney in June 2007. He was appointed head of digital in January this year.
Lowe Sydney will be announcing Markham's replacement in the next few weeks.
New Sydney TVC production company Photoplay, set up in March this year by executive producer Oliver Lawrance, has enticed two new directors to the fold. Matt Kamen and his producer-brother Chris (aka The Kamen Brothers) - above right - have moved across from The Guild of Commercial Filmmakers. They bring their comedic sensibilities and all round good vibes to Photoplay. The Kamen Brothers have just finished a lovely spot for Australia Post 'Big Foot', for Ogilvy Melbourne.
Continue reading Kamen Brothers + Husein Alicajic to Photoplay.
YoungGuns wants YOU (if you're under 30) to create their 2010 Call For Entry Campaign. This is a unique opportunity to create a campaign that will be seen by your peers, current and future employers globally. If you want to show your talent and fast track you career, just go to the YoungGuns site and get thinking.2009 Entry Deadlines
ADVERTISING AWARD: Entry Deadline is Friday October 16, 2009
DIGITAL AWARD: Entry Deadline is Friday October 16, 2009. All advertising categories for Digital (Viral, Banners, Websites, etc) are in this award
STUDENT AWARD: Entry Deadline is Friday November 6, 2009
D&AD CEO Tim O'Kennedy and new president Paul Brazier (pictured) outline their policy on scam ads:
We have been following the recent controversy surrounding DDB Brasil's entry of 'scam' work, purportedly for WWF, and give our support to the stance the One Show has taken against this and other fake entries. We've been reviewing our own policies in the lead up to our next call for entries in October, and the current debate gives us an early opportunity to state our position.
Continue reading D&AD's position on scam ads.
B&T reports that STW owned digital agency New Dialogue is rebranding itself as Tongue. The four partners in Tongue are former Naked senior staffers John Du Vernet and Jonathan Pease - who left Naked a few months back - and New Dialogue founders Lyndon Hale and Tim Sexton.One of the last efforts Pease was responsible for at Naked as co-executive ideas director was the much maligned 'Don't be put off by a little prick' campaign for World Blood Donor Day.
Publicis Mojo, Melbourne has put to air a new spot for Cadbury Bubbly. Creative Director: Leon Wilson
Creative: Leon Wilson, Michelle Withers
Head of Broadcast: Corey Esse
Agency Producer: Tuesday Picken
Director: Clemens Habicht
Producer: Michelle Sahayan
Production Company: Collider
The conventional approach for drink driving campaigns has been to discourage drivers from drinking and driving by demonstrating the potential tragic consequences of their actions.
The Motor Accident Commission of South Australia has embarked on a fresh new strategy designed to do the exact opposite. Working with Clemenger BBDO Adelaide, they have created a campaign that embraces the fact that people enjoy a social drink and that's all fine, as long as you leave the car at home. View the commercial
Continue reading Clemenger Adelaide thinking about drinking.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Matt Ryan, hybrid creative at Goodby, Silverstein & Partners in San Francisco.Get the Bestads Podcast #50 CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).
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This week's breaking newspaper campaigns from The Newspaper Works. 
In a more competitive environment than any seen in recent years, M&C Saatchi and Mark leads the agency pack at the shortlist stage of the ADMA 2009 Awards. The Agency has scored 23 nominations - ahead of Clemenger BBDO Proximity with 19 nominations and BMF Sydney with 11 nominations.
Other shops to score well include Rapp/DDB with 10 noms, followed by Whybin\TBWA\Tequila, SapientNitro Brisbane and Lavender with 6 apiece.
"We've scored 19 individual finalists at M&C Saatchi/Mark Sydney alone," said Gavin McLeod, Mark's creative director. "What's most pleasing for us is that it represents good work across a wide range of clients. I'm delighted that we have an even balance between creative and effectiveness - particularly in a year when results weren't necessarily easy to come by."
Continue reading M&C Saatchi/Mark head ADMA nominations.
Revolver director Steve Rogers has won a prestigious Australian Directors Guild award for Best Direction in a television commercial for Boag's Draught Blessed Waters. The award is peer assessed and based on the exceptional creative contribution that the director has made to our industry. Earlier this year, the same commercial picked up a Gold Lion at Cannes.In the TVC category the other nominees were:
Ben Lawrence - Pollards: Mitsubishi
Sean Meehan - Separation: Quit Victoria
Paul Brazier, executive creative director at AMV.BBDO, London takes over as D&AD President today, following his election by the Executive Committee. Sanky, founding partner at design consultancy AllofUs has been elected Deputy President.
"I haven't checked, but I'm willing to bet that every incoming D&AD President has described the year ahead as 'challenging," said Paul Brazier. "This next one certainly will be. There's less money about. More awards schemes competing for entries. And the possibilities in communications seem to change almost daily.
Continue reading D&AD's new president Brazier on DNA of D&AD.
The Lost Puppet Project, Sydney hope to put the spotlight on the fact Animal lab testing still
occurs and to direct traffic to Choose Cruelty Free , the organisation that works to educate
consumers about their choices.Title > Bright Eyes
Director > Robert Lorrigan
Animation > Rob Keily @ Caveboy
Music & Sound > Groove Quantize
Production > Lost Puppet Project
In light of the recent 'WWF 9/11 scam ad' scandal, and The One Show's tough response, the New York Festivals has also entered the fray with a statement on the issue. Festival president, Michael O'Rourke commented today that "New York Festivals has long been aware of and proactively involved in preventing so-called 'scam-ads' - ads that ran without the consent of the client or were lifted from other agencies."
According to O'Rourke: "Our first line of defense is our online judging system. We've found that having judges together in the same room in an isolated resort location can have a chilling effect on diligence. It's human nature: no one wants to accuse an agency or creative team, especially if the person you're accusing is a friend or associate of someone in the room".
According to O'Rourke: "Our first line of defense is our online judging system. We've found that having judges together in the same room in an isolated resort location can have a chilling effect on diligence. It's human nature: no one wants to accuse an agency or creative team, especially if the person you're accusing is a friend or associate of someone in the room".
Continue reading New York Festivals speaks out on scam ads.
thebrandshop Sydney has appointed Peter Bray as director of digital, to expand and strengthen its digital offering.
Bray, formerly the managing director of digital agency Clear Blue Day and currently the NSW President of AIMIA, will have the remit of more closely aligning thebrandshop's digital offering with its unique business innovation process. Says Bray: "I am fired up about being part of thebrandshop team. For my next step I wanted to move beyond being purely digital and into the integrated realm, because digital is just one part of the solution to any business or communications problem, albeit a vital one. thebrandshop stood out to me as an agency that recognises that solving the business problem is imperative, as the channel and the communications will be more effective if you get the business strategy right first.
Continue reading thebrandshop appoints Bray director of digital.
The Greater Building Society today announced that its new marketing campaign starring Jerry Seinfeld has dramatically lifted its brand profile and that, in its area of operations, awareness of its campaign is higher than those of the major banks. Head of marketing John Dwyer said the Greater had commissioned The Financial Research Company to measure any changes in brand awareness in existing markets, and to gauge people's level of recall of the new campaign.
Continue reading Seinfeld gives building society a Greater profile.
That's the question
asked in this spot for the Victorian Department of Justice via JWT
Melbourne which launched on Sunday.Agency: JWT Melbourne
Executive Creative Director: Richard Muntz
Copywriter: Scott Glennon
Art Director: Keith Nicolas
Agency Producer: Sherry Cheesman
Director: Glendyn Ivin
Production Company: Exit Films
Editor: The Butchery
Music + Sound Production: Level Two
An hilarious spoof from The Oracle Speaks but one wonders if such an incident could occur in the future...
In a significant multi-party arrangement, telecommunications industry leaders Telstra, Vodafone Hutchison (operating under the Vodafone, 3 and Crazy John's brands), and Optus (also on behalf of Virgin Mobile) have given a court enforceable undertaking to the Australian Competition and Consumer Commission that they will review and improve their advertising practices so that consumers are better informed about the telecommunications products and services they offer.
Continue reading Telcos agree to ACCC truth in advertising rules.
When 303, Sydney took the challenge to market 'Jesus. All About Life', they knew it would be one of the toughest marketing challenges to crack. So what's behind 303's solution?Says Julian Watt, creative director, 303 Sydney: "The campaign objective is to get lapsed Christians talking about Jesus again. It isn't to get atheists to change their views. The problem is, the minute you use typical spiritual messages that sound like they come directly from the Church, people switch off. So our strategy was to take a more novel approach, creating a fun platform for dialogue around Jesus. Because the fact is most people, religious or not, actually feel quite positive about Jesus.
Continue reading 303 to lure lapsed Christians back to Jesus.
@www Partner Justin Buckwell has joined the digital agency's Sydney office. Most recently he has been developing innovative digital campaigns in the UK within the @www London division.Buckwell has relocated to Sydney with the aim of expanding the growth of the branded multiplatform aspect of the business: "I am looking forward to collaborating with brands, content groups and likeminded creatives to develop big ideas that generate conversation, commercialisation, buzz and excitement online," says Buckwell.
Continue reading @www partner Buckwell joins Sydney office.
Publicis Mojo Sydney and photographer Greg White's 'Pinboard' execution for Camry has been named one of the winners of the Campaign Photo Awards in London. The awards, which recognise the best creative photography and image making around the world, picked Camry as the winner of the Automotive, Aerospace and Marine Category.Photographer: Greg White
Producer: Abi Hodson; Webber Represents - London
Creative Director: Micah Walker
Art Director: Paul Sharp
Art Buyer: Alison Dunlop
Retouching: Caroline Miller; Electric Art
Figures prepared by Seven Network Research for last week's Pay TV channel programmes show that 30 Seconds, the weekly show about a fictional ad agency, created by Justin Drape and Scott Nowell from Three Drunk Monkeys and Tim Bullock from Prodigy, came it at number 20, attracting 38,000 metro viewers, making it The Comedy Channel's most watched programme of the week, ahead of Men Behaving Badly at #37 (27,000 viewers), Yes Minister at #39 (27,000 viewers) and Carl Barron Live at #87 (22,000 viewers).Don't miss episode 2 tonight at 8.30pm on The Comedy Channel.
Continue reading 30 Seconds makes Pay TV Top 20 chart.
Anthony Gregorio, CEO of The Furnace, Sydney (far left), announced today the appointment of Mark Ashley-Wilson (left) as the agency's new head of digital. Says Gregorio: "This appointment will reinforce the agency's commitment to its continuous belief in a multi-disciplinary creative team. Mark will be an enormous asset to The Furnace and to our clients. There isn't any question that he will elevate our digital offering in every aspect of our business and we are absolutely delighted he is joining us."
Droga5, Sydney has made two new appointments to its planning department in a restructure that sees Toby Harrison (far left) and Katrina Wong (left) join from Three Drunk Monkeys and Leo Burnett respectively, with Fabio Buresti promoted to planning director.
Later this year Australian prime minister Kevin Rudd hits Copenhagen to
do a deal on climate change that may determine the future on this
planet. If he does a dirty deal that backs the coal industry,
Greenpeace is going to make his name a dirty word. The campaign was
created by Republic of Everyone, Sydney. View the commercial
The future of the communications business is being debated, ignited by the new book 'The Chaos Scenario', written by Ad Age's Bob Garfield. It was heavily slated by Goodby Silverstein & Partners, SF creative chairman Jeff Goodby (pictured) who has long suspected Garfield hates advertising. And then, out of the blue, both were criticised by Ana Andjelic, a young freelance strategist from Barbarian Group, who is doing her Ph.D. on digital branding.
In an email sent out to subscribers yesterday, US creative trade mag Creativity announced
that it will be "integrated" with sister publication, AdAge, says AgencySpy.com.Only in March this year, Creativity switched from publishing 10 issues per year to becoming a quarterly, citing the GFC as a major factor.
However, the publication's web presence, Creativity Online, will largely remain unchanged - although one wonders if punters will still be willing to shell out $99.95 per year without receiving a print edition, for an offering that can be found elsewhere online for free, including new ads from around the world.
Telstra is set to launch the second phase of its Next G Network 'Works Better in More Places' campaign this Friday September 11, with two new TV commercials demonstrating the capabilities of Australia's fastest national mobile broadband network.View the Mask commercial
View the Melanie commercial
The campaign, created by BWM Sydney, offers a continuation of the 'Brad and Emma' saga from the initial 2008 TV commercials that were successful in demonstrating the coverage benefits of the Next G Network. While the characters have not changed, the new commercials focus on Telstra being one of the fastest national mobile broadband networks in the world, and the application benefits of a superior mobile network for a metro-based audience.
Richard Hollingum and Mario McMillan have just had a book published in Australia and New Zealand called HOW NOT TO DO THINGS: The Corporate Saboteur's Guidebook,
by HarperCollins. The authors are the creative partnership
behind international advertising and marketing agency The Department of
Doing, based in Devonport, New Zealand. Both have extensive experience
in surviving in the corporate world and superb senses of humour.Ever wondered how, despite your hardest efforts in the office, nothing ever seems to get done? The answer is right here in your hands. Your co-workers, managers, employees and even business partners may be better versed in the eleven principles contained in this book than you might imagine. Arm yourself, and know your enemy.
![Coopers 62 party[1].jpg](http://www.campaignbrief.com/assets_c/2009/09/Coopers%2062%20party%5B1%5D-thumb-300x182-14708.jpg)
Premium Beverages has engaged Sydney-based creative agency colman rasic carrasco for the national launch of Coopers 62; the full-flavoured pilsner that will see Coopers make their mark on the premium lager market for the first time. The campaign 'You know who you are', which kicked-off this week with a launch party at Luxe Studios in East Sydney, invites Coopers 62 drinkers to help define the new pilsner by contributing their own individual profile to the brand.
Integrated across outdoor, print, online, tv, mobile and point-of-sale; the campaign allows people to generate their own profile image online, which is added to the Coopers 62 profile wall. Individual profile images become keys to special Coopers 62 events, and every 62 hours individuals are selected from the Coopers 62 profile wall to win authentic DNA Art, created from a real swab of their DNA - any of which may then appear in the Coopers 62 campaign.
Continue reading Colman Rasic Carrasco launches Coopers 62.
A true torture test for hay fever relief on the day it matters most,
when a farmer and his local community pull together to pull off a truly
big task. A new commercial for Telfast via Publicis Life Brands, Sydney.Creative Director: Nicki Mortimer
Copywriter: Nicki Mortimer
Art Director: Rob Kelly
Agency Producer: John Ruggiero
Director: Luke Shanahan
Production Company: 8com
Account Managers: Lucy Lavery and Micha Heald
Australia's leading specialist litigation firm Shine Lawyers are using their partnership with Erin Brockovich to step up the fight against big business. The advertising campaign, via Publicis Mojo, Brisbane, begins today in Queensland, and will air in Victoria later this month and Western Australia in October.
The Kodak AWARD New Director winner is Dael Oates from Prodigy Films Sydney. And the Kodak AWARD New Director - Student or Current Graduate winner is David Rusanow from the Victorian Collage of The Arts, Melbourne. Held last night at The Water Bar, Blue Sydney, the sell-out event screened the work of all three finalists for each category in the presence of over 200 people, including the AWARD Award judges.
Proving once again that creativity sells in every country, CB's New Zealand
Agency of the Year, Colenso BBDO has topped the list of NZ Effies
finalists with 14 making the cut, four more than the second placed DDB
with 10 finalists, followed by Saatchi & Saatchi with nine.The Big 3 are well ahead of the rest of the agency pack: Y&R has 5 finalists, while Special, .99, DraftFCB and Ogilvy have four finalists each.
The NZ finalists comes a few weeks after the inaugural Australian Effies, which was headed by Colenso BBDO's sister shop Clemenger BBDO, which won 11 Effies across the group.
Continue reading Colenso BBDO tops NZ Effies shortlist.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Paul Catmur, creative partner, Barnes, Catmur & Friends, Auckland: http://tr.im/fopwGet the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).
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Young creative team Toby Pike and Daniel Barrett from Saatchi & Saatchi, Sydney has won the international YoungGuns of the Month - Professional title (June) for their Sony 'Underwater' print ad.The Student title went to Henrik Düfke, Thibault Gerard and Bjorn Borstelmann from Sweden, studying at Miami AdSchool Europe for their Swedish Tax Office - Voiceipt Campaign.
For details of how to enter YoungGuns of the Month, CLICK HERE
Sometimes the biggest gift is the smallest. A new commercial for hearing aid
giant Cochlear via Whybin\TBWA, Sydney, written, directed, edited and
co-produced by Sean Ascroft.
Faced with a significant increase in STI's (sexually transmissible
infections), particularly in young adults, the NSW Government, via
George Patterson Y&R Sydney, has set out to raise awareness of the
problem. The campaign theme - Sleeping with one is sleeping with many -
brings the message to life and the tagline is a simple call to action:
get tested, play safe. View the commercial
The agency also extended the idea with ambient placed in pub toilets.
Agency: George Patterson Y&R, Sydney
Executive Creative Director: James Procter
Copywriter: Bart Pawlak
Art Director: Robbie Kantor and Josh Evans
Director: Sam Holst
Production Company: The Sweet Shop
As reported earlier, following the controversy surrounding DDB Brazil's '9/11' Ad, The One Club has decided to implement what they believe to be the most stringent and thorough fake ads policy in the advertising world. The One Show is calling on other international award shows to follow suit with similar policies and calls on our industry as a whole to end the practice of fake advertising.
As the AWARD juries are all currently in Sydney, now seems the perfect time to discuss this issue:
Should AWARD follow suit in this region, which comprises Australia, New Zealand and south-east Asia? Should the rules be as stringent as those adopted by The One Show?
Continue reading Should AWARD follow The One's Show's lead?.
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney recently threw down the challenge to America
for three of their countrymen or women to fly down-under and experience
the best Sydney has to offer, while sending a 'tweet' every single
minute of the 4320 minutes they are in Australia.The three participants have been flown from Los Angeles to Sydney with the goal of exploring the city over 72 hours before a camera crew, while using Twitter to update their progress every minute - all 4,320 of them. If they succeed, they each win round-the-world plane tickets.
Droga5, New York has created a new commercial in the 'fans get it'
campaign for Rhapsody to create interest in Jay-Z's new album and his
whole catalog. For those who don't get it, Jay-Z recreates his past CD
covers throughout the spot.Client: Rhapsody
Agency: Droga5, New York
Chief Creative Officer: David Droga
Executive Creative Director: Duncan Marshall
Creative Director: Kevin Brady
Copywriter: Kevin Brady
Art Director: Jesse Juriga
Head of Broadcast: Sally Ann Dale
Associate Producer: Samuel Kilbreth
Director: Anthony Mandler
Production Company: Little Gino Productions
Leo Burnett, Sydney and Revolver's Steve Rogers have teamed up to
introduce the new Subaru Liberty to the automotive world. Filmed on a
shivery winter's night in the middle of nowhere, this dark and eerie
TVC tells of an unsettling encounter between an ominous drifter and the
new Liberty. Viewers are left with a clear, simple message: this
aggressive breed of car is definitely not for the faint of heart.
BWM Sydney has created a teaser web film for the 2009 Caxton Awards and Seminar, which will be held in Queensland in October.Executive Creative Director: Rob Belgiovane
Creative Director: Rock Ranallo
Copywriter: Neil Harris
Art Director: Darren Martin
Agency Producer: Jade Wannell
This year's Caxton Seminar and Awards will be held October 23-25, 2009 at the Hyatt
Regency, Coolum. Award winners will be announced at the Seminar. To secure your spot,
download a delegate registration form at www.caxtonawards.org.au
National Foods Limited has consolidated its creative agency accounts across all categories to AJF Partnership, Melbourne and BMF following a closed pitch process over the last two months, resulting in incumbent The Campaign Palace being removed from the roster. BMF will handle the Dairy Farmers brand across Milk (excluding Shape and South Australia) and Fresh Dairy as well as the Pura brand (excluding Pura Light Start, Pura Tone and New South Wales). They will also handle rest of the Fresh Dairy business including the Yoplait brand as well as the Cheese business with brands such as King Island, Tasmanian Heritage, South Cape, Coon and Millel. To handle the business BMF will be establishing an office in Melbourne, which is bound to give the town a bit of a shake-up.
Are you infatuated with Facebook? Is Twitter twisting your mind? Are you addicted to the CB Blog? Set during a meeting of the Social Media Addicts Association (SMAA), this web film created by Nascom Belgium has the answer - up to a point....
thebrandshop, Sydney has put to air a TV commercial for The Australian to make Australians reconsider their choice of
newspaper by appealing directly to their intellects, by showing The
Australian as both aspirational and inspirational. The spot was written by Monty Noble and art directed and directed by Rodd Martin, via production company UFO.
You've seen snippets of this but you may not have seen the full, heart-wrenching, 4 minute long message aimed at getting people to stop texting while driving. Written and directed by Peter Watkins-Hughes for the Gwent Police Department.
30
Seconds, the new 6 part sitcom created by Justin Drape and Scott Nowell
from Three Drunk Monkeys and director Tim Bullock from Prodigy premiered tonight at 8.30pm on The Comedy Channel.So what's the verdict - hit or miss?
Talented Curtin University of Technology graduates made a clean sweep at AWARD School Perth, which graduated recently. First place went to Tim Newton, second place to Danielle Glenister and Tim Seddon shared third place.Curtin Department of Design lecturer, Blair McLeish, congratulated the graduates on taking out the top three places: "AWARD School is highly regarded by the advertising industry as a crucial stepping stone for people who want to become a copywriter or art director. I encourage all my students and graduates to try out for it."
Twenty-three-year-old Tim Newton said he enjoyed the experience: "I loved working alongside some of the best students in the industry and learning from top experts, and I'm excited to see where it takes me," he said.
Continue reading AWARD School hat trick for Curtin ad graduates.
Naked Communications, Sydney has created an integrated campaign promoting George Weston brand Little Bites Muffins, including an animated TV commercial which is also on their Ministry of Muffins Channel on YouTube.
Adverstep, a revolutionary new product that enables stairways to be transformed into a large format advertising billboards is now available exclusively through the Sign A Rama group nationally.A permanently fitted stair capping product, Adverstep provides high impact advertising across the whole face of the stairway and increased safety on stairs. Almost any existing stairway can now be turned into an attention grabbing billboard.
The graphics are quick to change, so Adverstep is appealing to all clients from small businesses to shopping malls and sports stadiums.
Continue reading Step up to a new outdoor creative medium.
Meet Davo. He's a big fan of putting his hand in his pocket, just not
taking it out again. He's also a big fan of 'Just Prepaid Mobile'.
Because they have the #1 low spend prepaid plan. And as the tightest
man in Australia, maybe even the world, he loves every opportunity to
save money because as he says 'It's alright to be tight'. A new
campaign for Comtel/Just Prepaid Mobile, via agency WhybinTBWA, Sydney.View the Supermarket spot
View the Funeral spot
View the Flowers spot
View the Floss spot
View the Toilet Roll ad
View the Fish Tank ad
View the Condom ad
Skinny Cow Ice cream, via Publicis Mojo, Melbourne, has launched a Facebook community, the Chick Flick Club, for women to discuss and celebrate the films they love.On the Facebook page, women can engage with Skinny to discuss and review 'chick' oriented films much like a book club. They are then able to rent a selection of DVDs free (until November) from a list of over 500 chick flicks with home delivery through a partnership with online DVD rental service Quickflix.
Last night Bupa Australia, via Clemenger BBDO Sydney, launched its new advertising campaign for its three retail brands, HBA, MBF and Mutual Community. The 45 second commercial relaunches the three retail brands under the Bupa umbrella on one single creative platform across Australia, and are designed to showcase the millions of different reasons why it's worth taking out private health insurance with Bupa Australia.
Continue reading BUPA: a million good reasons to celebrate.
The
www.bestadsontv.com
segment is now back on New Zealand TV, every Monday morning
at 7.50am on the TV3 Sunrise programme, the first going to air this morning.The segment, which showcases some great current spots from around the world, is fronted by the debonair Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.
Today's segment is also posted on Bestads, as is the case with the regular Bestads segments on Channel 9's Today Show in Australia, fronted by Rob Belgiovane, ECD of BWM.
John Kane (left), the founder of creative collective Happy Soldiers has joined forces with Mark Sareff (far left), founder of brand consultancy Prophecy and former national planning director of The Campaign Palace and Lindsey Evans (centre), former managing director of The Campaign Palace Sydney, in a new incarnation of Happy Soldiers. 
Many of the top creatives from New Zealand, Asia and interstate start arriving in Sydney today - ready to start judging this year's AWARD Awards from tomorrow.But they'll have less to judge than last year. The GFC has really hurt: entries for AWARD have been down significantly this year, with around 40 percent fall from 2008.
As announced previously Craig Davis, co-chairman and Chief Creative Officer Publicis Mojo will be chairman of judges.
Judges include, from top left: Andy DiLallo (Leo Burnett ,Sydney), Ant Keogh (Clemenger BBDO, Melbourne), Ben Nott (Droga5, LA), Second row: Dejan Rasic (CRC, Sydney), James Dive (The Glue Society, Sydney), Warren Brown (BMF Sydney). Bottom row: Guy Rooke (Clemenger BBDO, Sydney), Richard Maddocks (Clemenger BBDO, Sydney) and Craig Davis (Publicis Mojo, Sydney).
In the light of the recent events surrounding the '9/11 Ad' created
by DDB Brazil for WWF, The One Club, based in New York, which awarded the ad a Merit in May, has announced the implementation of what it believes to be the most stringent and thorough 'fake
ads' policy in the industry, including 5 year bans for the agency and creatives concerned.The One Club defines 'fake ads' as: ads created for nonexistent clients or made and run without a client's approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.
The
www.bestadsontv.com
segment will once again be back on New Zealand TV, this Monday morning
at 7.50am on the Tv3 Sunrise programme.The segment, which will showcase some great current spots from around the world, is fronted by the debonair Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.
Hopefully it will be a regular segment so if you're in NZ, make sure you tune in on Monday morning. The segment will also be posted on Bestads soon after it goes to air, as is the case with the regular Bestads segments on Channel 9's Today Show in Australia, fronted by Rob Belgiovane, ECD of BWM over the last 15 months.
Get the Bestads Podcast CLICK HERE
(The world's best and most popular weekly ad podcast, in the iTunes Top Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).
Follow Bestads on Twitter (over 12,500 followers)
Grey, Melbourne has created a thought-provoking print ad for TAC in the lead-up to Father's Day, this Sunday 6th September.Listen to the radio spot
Agency: Grey, Melbourne
Writer: Nigel Dawson
Art Director: Pete Becker
Associate Art Director: Amahl Weeratne
Photographer: Stuart Crossett
Continue reading Sober reminder that this Sunday is Father's Day.
The brief for Ad Impact, Perth: awareness for Stirling Foods superior
quality beans. The solution: Leveraging from the age old belief about
eating too many beans. This campaign of three was uniquely placed in the
comic section of the newspaper. Each one on different days.View the 'Elevator' ad
View the 'Vatican' ad
View the 'Swingers' ad
Agency: Ad Impact, Perth
Creative Director: Drew Ridley
Copywriter: Drew Ridley
Art Director: Neil Martin
Illustrator: Neil Martin
Paddy Douneen has joined BMF Sydney as media director, adding an extra dimension to the existing in-house media resource.Douneen was most recently national advertising director at Fairfax Integrated Solutions, and is well known to regular Australian Cannes delegates as Australia's rep for the festival on behalf of Fairfax, before News Limited took over two years back. In addition to almost five years at Fairfax, Douneen has held director-level positions at several media agencies both here and overseas; including Ikon Communications, Universal @FCB, MediaStar (now MPG) and MediaCom.
Continue reading BMF snares Douneen as media director.
These three consecutive half page ads, via Gatecrasher, Perth, appear
in a poker magazine. The reader is invited to lift the corner of the
page to check his hand. The high risk / high reward hand is positioned
with the line - 'Are you in?' and is set up to appeal to the
professional poker player and to make him/her think. On turning the
page, the reader is presented with the details for the upcoming Western
Classic Poker Championships being held at Burswood Casino, Perth.Client: Burswood Entertainment Complex
Agency: Gatecrasher Advertising, Perth
Creative Directors: Adam Barker and Lori Canalini
Creatives: John Barton, Jadranko Silic and Stefan Langton
The Optus 'Whale Song' website has been selected at FWA 'Site of the Day' for Wednesday, September 9.FWA is widely recognised as the number 1 achievement for innovative web design. It's the 'holy grail' of website awards and the site commonly receives over two million visits per month.
From thousands of entries, one site is chosen every day by a 'Who's Who of the digital industry', including judges from: 180 Amsterdam, Communication Arts, Adidas, BBH, RGA, Poke, Wefail, Shots, Creative Review and AKQA.
Creative: Gav Mcleod, Josh Rowe, Mitch Alison, Simon Maggs, Cioty Tjia, and Michael Glass based on an idea by Ben Welsh, Paul Carpenter and Andy Flemming
Developer: Punya Huxter, Boffswana
Sound: Noise (Bruce Heald, Dan Higson)
Producer: Jacqui Ford, Robert Stock
Account Management: Hally Starr, Jody Houston, Nick Russo, Christine Gardner
Client: Andrew Ballint
Laurel Wentz from AdAge reports that, after initially lying about it, DDB Brasil now admits it created a video version of the WWF print ad 'Tsunami', which has caused a scandal this week. See the video version of the ad, which DDB Brazil initially denied any knowledge of, even though it was an official entry at Cannes this year. Ouch.
The ad is still featured on Adsoftheworld and was submitted by 'Roberto' to www.bestadsontv.com, but was rejected.Click on thumbnail below, taken from the Bestads admin site.
Two versions of the D&AD Annual will be published over the coming months, containing the best creative work of the year. Members will receive their limited edition book from D&AD from 22 September and for the first time an edition will be published by TASCHEN that goes on general sale in early 2010.The Annual showcases 748 entries selected by juries made up of the world's leading experts in advertising & design. This year's work comes from 38 countries and includes 54 Yellow Pencil and 4 Black Pencil winners, entries awarded for setting new standards in creativity.
Continue reading Two editions of the D&AD Annual set to launch.
The slowness, rigidness and shaking limbs often associated with Parkinson's disease can make simple, everyday tasks virtually impossible.For non-sufferers it's difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task.
DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves, filling arcade style skill-testers with everyday objects. The agency placed them around Melbourne, collecting their $1 coins to fund help Parkinson's Victoria's research as they tried to play.
Around $5,000 was raised in the first 12 hours.
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda and Glen Dickson
Writer: Glen Dickson
Art Director: Ruben Cirugeda
Account Service: Tess Doughty and Melissa Fullerton
Virgin Atlantic has shifted its ad account from Clemenger BBDO Sydney to George Patterson Y&R, Sydney, following the decision to appoint RKCR/Y&R as its global agency earlier this week. "Virgin is one of the best brands in the world. It has a formidable stable of businesses and has a great track record of allowing its agencies to do innovative and groundbreaking work. We're looking forward to helping the Australian VA team establish and grow their market here", says Phil McDonald, GPY&R Sydney's managing director, who has been in the role for three months.
Says Paul Dickinson, global sales and marketing director for Virgin Atlantic: "The business had been well supported by local agencies around the world, but we now believe the time is tight to focus on our strategy as we plan for a new phase of growth".
Margy Vary, Marketing and PR Manager, Virgin Atlantic Australia added: "For the last few years we've enjoyed a fantastic relationship with netx Clemenger producing some excellent work. We look forward to developing an equally strong relationship with GPY&R plus enjoying all the benefits that a global network can bring."
To re-launch Nintendo's Mario, one of the world's best loved and most iconic video game characters, Leo Burnett Melbourne took viewers on a journey back to their youth. Borrowing the highly nostalgic music, SFX and visual cues, the spot couples real life action with the unforgettable Mario soundtrack.Executive Creative Director: Jason Wiliams
Copywriters: Eamonn Dixon and Andrew Woodhead
Art Director:Richard Walker
Agency Producer: Sally Davis
Director: Daryl Ward
Production Companies: Curious Film NZ and Australia + Bob Industries (USA)
Producer: Tara Riddell
Music and Sound Production: Gusto
Account Managers: Susan Foley and Brent Kirby
Industry Super Funds, via agency Shannon's Way, Melbourne, has launched a new brand commercial titled "Movement". The campaign consists of a 45 second brand ad and eleven 15 second commercials focusing on the individual super funds.
Continue reading From little things, big things grow.
Ogilvy & Mather Sydney has hired Yanni Pounartzis as creative director for Telstra, specifically charged with leading the creative team on the Telstra business account. Pounartzis was most recently CD at Brave, during which time he made a significant contribution to the agency's profile. Under his leadership Brave won pitches for The Daily Telegraph, NSW Cricket, Drambuie and the Air Pacific global account. Unfortunately, he was a victim of the GFC and left in early July.
Pounartzis has also worked in some of the most reputable agencies in Australia including Leo Burnett, The Campaign Palace and Publicis Mojo. Throughout his career, he has developed campaigns for high profile brands such as Red Meat, Heineken, Bonds, 3 Telecommunications, Sunbeam, Kia and The Daily Telegraph, has directed a video clip for Josh Pyke and won two Silver Lions.
Continue reading Yanni Pounartzis to CD on Telstra at Ogilvy.
Bestads
Top
6
Commercials
of the week in the world is now ready to
view, reviewed by Andy Greenaway, executive creative director Asia Pacific, Saatchi & Saatchi: http://tr.im/fopwAndy's top two TV picks were Starship Foundation 'Father & Son' from DDB New Zealand and MLA 'Lambstock' via BMF Sydney, while BIANZ 'Gingerbread Ed' via Blackwood Communications, Auckland also made the Top 6 TV.
Junior, Brisbane's Big Game Poker 'Be the hunter' was his top Print choice. Other Australasian Print ads in the Top 6 were AMDF 'Stay in Bed Day' and SMH 'Cymbals', both via Whybin\TBWA, Sydney and Safer Vehicles 'Tear' via Marketforce, Perth.
Publicis Mojo, Brisbane's 'Vending Machine' for Powerball was one of this week's Top Outdoor.
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The Butchery, a film editing company based in Melbourne, has expanded with the addition of editor Rohan Zerna. Zerna joins editors Jack Hutchings and Peter Sciberras, in this independent shop focused solely to the art and practicalities of film editing.
Zerna has cut projects for many directors in the region and has been recognized with advertising awards over the last four consecutive years.
Awarded again at last week's MADC Awards for 'It's Strongbow Season' (pictured), Zerna's energy and dedication to the craft is a welcome addition to The Butchery's ideals.
www.thebutchery.com.au
+613 9329 3316
The KODAK AWARD New Director of the Year finalists are:Nick Ball, @radical Media, Sydney
Dael Oates, Prodigy Films Sydney
Jack Wung, Windows Productions Sydney
The KODAK AWARD New Director - Student or Current Graduate finalists are:
Leo Woodhead, Thick as Thieves, Auckland
Qing Xie, Red Water Red, Melbourne
David Rusanow, Victorian Collage of The Arts, Melbourne
Finalists were selected from an impressive collection of entries from six countries across the Asia Pacific Region.
The overall winner will be announced at the upcoming KODAK AWARD New Director of The Year Cocktail Party on September 9th, The Water Bar at BLUE Sydney in the presence of VIP guests, the AWARD Award Judges.
Continue reading New Director of the Year finalists announced.
World Wildlife Fund today issued the following statement in response to a 'scam ad' created by DDB Brazil which was posted on several Internet sites including Adsoftheworld that has been inaccurately linked to the organization and contains messages and images related to the events of 9-11."WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization."
WWF in the US also used Twitter to condemn the ad.
However, the ad is not new. It was approved by WWF Brazil according to DDB Brazil - and ran once in a small local paper. It later won a Merit Award at The One Show in May this year without attracting any controversy.
UPDATE: The controversy picked up by AdAge
UPDATE: See the video version of the ad, which DDB Brazil denies any knowledge of.
In the last three and a half years since Melbourne copywriter Aislinn Andrews began her journey with cancer, she has successfully outwitted it twice. Aislinn is currently facing a critical stage in her path but unfortunately after not being able to work for a couple of years and treatment bills of around $1,000 a week Aislinn needs some help in raising some funds for her survival.On Tuesday October 6, between 6 and 8pm there will be a silent art auction at the Helen Gory Galerie in Prahran. The night itself however will be far from quiet - there will be music, raffles, food and drink available.
Continue reading Aislinn Andrews Fundraiser: Melbourne, Oct 6.
CareerOne.com.au has appointed Clemenger BBDO Sydney to its account after a pitch that including incumbent, George Patterson Y&R Sydney.
Says CareerOne.com.au marketing director, John Giro: "Things have changed a great deal at CareerOne over the past six months and we are now reaping the rewards of having both News Limited and Monster Worldwide as parent companies. Our service to recruiters and job hunters - already significantly improved - will set the standard in Australia over the coming months and
years.
Says CareerOne.com.au marketing director, John Giro: "Things have changed a great deal at CareerOne over the past six months and we are now reaping the rewards of having both News Limited and Monster Worldwide as parent companies. Our service to recruiters and job hunters - already significantly improved - will set the standard in Australia over the coming months and
years.
Continue reading CareerOne departs Patts for Clems Sydney.
BC&Y, Perth principal Richard Clarke slams the recent voteconfidence campaign in Western Australia, which has divided the WA industry. A huge range of material was produced for the campaign by top Perth agencies 303, Marketforce and The Brand Agency, to run across press, radio, television and outdoor. In case you missed it, see the original article here.
As of today, cumminsnitro has adopted the worldwide name of Sapient Nitro.Australian Chief Executive Sean Cummins (left) said the name change was an inevitable part of belonging to a worldwide network: "I have never had an ego about my name. Just what the name represents. We have been a world-class independent Australian agency. Now we can be that and more."
In a deal which saw Sapient acquire mini global network Nitro, the formerly known cummins&partners Australia was part of the deal.
A 15 second spot for the BarterCard Gold Coast Blue Tongues Ice Hockey Club has been running on Gold Coast affiliate stations over the last few weeks, aimed at raising awareness of the team and the sport across SE Queensland. Before running on TV, the spot has also been on YouTube since early June.
Tristan Houghton from Zoom Film and Television shot and edited the spot, which was created by freelance Brisbane creative Jim Strachan. "Standard hockey joke, I know," says Strachan, "but couldn't resist."
Client: Gold Coast Blue Tongues Ice Hockey
Agency: Jim Strachan Advertising, Brisbane
CW/AD: Jim Strachan
Director: Tristan Houghton
Production Company: Zoom Film and Television
Producer: Damion Tiernan
Sound design: Mike Lange, Cutting Edge
Momentum Worldwide, Sydney has appointed Ryan Peal to the newly created position of the Director of Ideas, Inspiration and Imagination.Peal previously was the Asia-Pacific Creative Director for Hill & Knowlton (H&K), leading a team of more than 75 people across 9 markets to raise the overall level of creativity of the agency. Since joining H&K Sydney in 2006 the agency has experienced strong growth, more than doubling revenue, profits and team size. While at H&K the Sydney office was named APAC PR Consultancy of the Year in 2007 and a top 3 Finalist in 2008, the same year H&K APAC was a runner-up in the PR Network of the Year category. In addition, Ryan's former H&K blog - now found at http://ryanpeal.posterous.com/ - previously has ranked as one of the top 500 marketing blogs in the world and top 25 in Australia.
MPG and Media Contacts have launched an integrated digital and broadcast campaign for Tourism NT in partnership with the Seven Media Group (SMG) to showcase the adventures that await travellers to the Northern Territory. Weekly TV placements featuring presenter Anna Lunoe exploring the NT will tease viewers, directing them online to a Yahoo7 branded video destination to watch a webisode of the rest of Anna's travels.
Continue reading Tourism NT tempts travellers with new campaign.
Posters from Publicis Mojo, Brisbane were placed on phone booth
highlights around the city to show that a Powerball win means you can
get whatever you want, whenever you want.Client: Powerball
Agency: Publicis Mojo, Brisbane
Creative Director: Andy Ward
Copywriter: Matt Gray
Art Director: Lee Griffin
Retoucher: Danny Joslyn
Account Manager: Toni Ambler
Sometimes the biggest gift is the smallest. A series of spots for Cochlear, written, directed, edited and co-produced by Sean Ascroft via Whybin\TBWA, Sydney.View the 'John' spot
View the 'James' spot
View the 'Sue' spot
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Sean Ascroft
Agency Producers: Alin Sumartwa, Tammy Roach and Sean Ascroft
Director: Sean Ascroft
Editor: Sean Ascroft
Production Company: Whybin\TBWA
Account Manager: Celine Paillart