Droga5, New York in Rhapsody over Jay-Z
September 9 2009, 5:38 am | | 15 Comments
Droga5, New York has created a new commercial in the ‘fans get it’campaign for Rhapsody to create interest in Jay-Z’s new album and hiswhole catalog. For those who don’t get it, Jay-Z recreates his past CDcovers throughout the spot.
Client: Rhapsody
Agency: Droga5, New York
Chief Creative Officer: David Droga
Executive Creative Director: Duncan Marshall
Creative Director: Kevin Brady
Copywriter: Kevin Brady
Art Director: Jesse Juriga
Head of Broadcast: Sally Ann Dale
Associate Producer: Samuel Kilbreth
Director: Anthony Mandler
Production Company: Little Gino Productions
15 Comments
I think you’ll find that most ‘fans’ download it on torrent.
Let me quote the great Jay-Z.
“Thirty-eight revolve like the sun round the Earth.”
From “It’s Hot”
Should have paid more attention in class mate.
I don’t get it.
torrents are so ’05.
The Sun doesn’t revolve around the Earth.
The Earth revolves around the Sun.
Unless, of course, Jay-Z follows the opinions of the scientific community of 1408.
yeah his 300 mill estimated wealth is a pittance to what he could have earned if he’d stayed in school and become an astro-physicist
“She wasn’t a ho in the sense of having a pussy,
but a pussy having no damn sense, trying to push me”
Jay Z is awesome and so is this ad.
D
Hey hey!
Music isn’t literal. And he was probably alluding to something.
Things that creative people get. Not ‘creatives’.
11.27 i didn’t know the purpose of education was to make money. You Jewish or Scottish??
4.07 you farkn racist. I bet you were at the beach to beat up those Lebo bastards stealing your women. What about the Chinks? They send their kids to school to make money. Fark you arshole.
4.07-What a stupid uneducated comment. Stereotyping people just shows your fear and ignorance. I bet you believe in conspiracy theories too. Are you a member of the White Supremasis Party? They would like you to join.
woa woa woa. Celebrate the Man. Just for a sec, turn down your FBI, Triple J, Artic Monkeys or whatever other current black skinny jeans-wearing band you may be into. Pay attention to Jay-Z’s Lyrics. Awesome Ad, and of you don’t get it I’m glad maybe you shouldn’t.
11.27.. What kind of life you wish to provide to your family with great wealth of knowledge and no food. I know money can’t buy love…but love can’t buy a damn thing. So it is unfortunate that Money is in fact, a necessary evil.
In the word’s of 50cent. “go’head switch the style up, and if they hate then let’ em let’em hate and watch the money pile up”
If Droga is Chief Creative Officer and Duncan Marshall is Executive Creative Director and Kevin Brady is Creative Director, what does that make Jay-Z? Chief Creative Lord Humongus?
I’m sure we’ll see some ridiculous title like that in the not too distant future.
Cool. J-Z doing all his covers throughout the ad. Directed very well and a lot of money thrown at it, but aside from that it didn’t bend my head into the next dimension.
NYC definitely seems the better office tho.
Did this spot play in Australia? I don’t get it why its here.