The joy of Dogs in Cars for Cadbury
October 31 2009, 6:57 pm | | 30 Comments
The fourth commercial in the Cadbury series, airing internationally,conceived by Fallon London and produced in Australia by sister Publicisshop Saatchi & Saatchi, Sydney. This spot is designed to makepeople smile by showing the joy when different breeds of dog enjoy theair rushing by when their heads are sticking out of an iconicLamborghini Diablo as it races around Sydney’s Oran Park Raceway. (This spot was originally shot and aired in the UK, but because the sky was grey, the decision was made to re-shoot in OZ on a bright sunny day).
30 Comments
Nice spot, but isn’t it basically the NRMA spot with the dog out the window that’s been running at the movies now for a year?
good fun
Not nearly as fresh or original as the fallon stuff.
I guess the lack of comments about this ad is because nobody has anything positive to say.
http://www.youtube.com/watch?v=8lhrjmBFGgo
Honestly! It’s another piece of pure self-indulgence!
don’t get it. really don’t get it. it doesn’t kinda connect at all…unfortunately.
Preferred the epileptic eyebrows and gorilla. This reminds me of a PAL ad.
I worry if the RSPCA are going to crack down on this, given that dogs need to be restrained by a harness and within the car by law now.
Dont dislike the spot.
But its just to similar to this one.
http://www.youtube.com/watch?v=TLJwab_keTk
Even the same breed dogs. Similar art direction. Only the original is WAY better.
Just imagine if the dog had his head hanging out of the window of an F-1-11 going full tilt.
I’d like to see that.
The point is , a dog would behave in this way regardless of the car it’s in. So whats the idea, that it’s a ‘purple cadbury car’?……hardly breakthrough work.
11.44am… when you say, “Not nearly as fresh or original as the fallon stuff”, I don’t know what you mean. This is more Fallon stuff, it’s not a Saatchi Sydney concept, they just facilitated the production in Australia using Caravan @ The Feds.
Production does fall a bit short.
However, the idea is… well it’s a different campaign. The gorilla – something out of the ordinary to make you smile. The brother & sister – something out of the ordinary to make you smile. A purple lambo on a track with a dog sticking it’s head out the window – not even fucking funny.
3PM: What? Why was Saatchi involved? Why would Falon want to work with Caravan? Doesn’t make sense.
The gorilla was meaningless nonsense, the eyebrows were idiotic, but now they’ve gone barking mad.
This sort of advertising reinforces the notion that we advertising wankers just pluck the first silly idea out of the air and run with it, regardless of strategy or any kind of discipline.
‘Fallon has gone to the dogs’ would have been a better headline.
I now associate chocolate with disgusting dog slobber. This is a good. Need to loose some weight.
Good point 2:46. That would be funny and unexpected.
Current running ad… NRMA, dog has head out of window for entire ad, come on people! watch telly and see what’s going on, it’s your bloody job! Fallon and Saatchi’s are big name agencies, there must be teams and teams of head nodding big noters sitting in meeting’s trying to justify grossly exaggerated paychecks, you’re telling me no-one piped up and said “Ahh before we spend a fck load of the clients money that specific visual is already on TV at the moment”.
Think of something joyful.
You know cus chocolate is joyful.
Umm… what else is joyful?
Umm… dogs hanging head out of window!
Genius. Shoot it.
LAZY. EMBARRASSING.
Where’s the twist? I can only hope this is the clients fault.
I hear the reason this was shot in Aus was because the RSPCA in UK had an issue with the script being cruel to dogs. Bit ridiculous!
Maybe, as a hunch… it wasn’t shot well.
Just a thought. But it takes a certain magic to pull this off and I think it didn’t happen. Looks cheap instead of epic, and try hard instead of funny.
Very lazy choice of music, surely it could have been cut better.
The car should have been going faster.
I just hope the client goes purple reading these damning comments.
Well all said and done, it will either move a shit load of product or move a load of product to shit.
Looks cheap. Music sounds cheap. Car not fast enough.
My young kids will probably like it, but that doesn’t make it a very good ad.
I think this is one of the most beautiful and clever advertisements on air. The link to Cadbury is tenuous which just forces people to think harder and once the connection is made – no matter how cynical you might be – you won’t forget it. And, it uses the oldest (and best) trick in the book: it pulls on heart strings. Anyone who loves their dog REALLY loves their dog (particularly if it is as beautiful as our blue great dane) and the fact that Cadbury has spoilt those people with images of their beloved ones friends automatically creates loyalty and passion for Cadbury. The car is completely irrelevant apart from creating that beautiful chop flop that the dogs enjoy when out the window! Thank you Cadbury.
“Nutro Max is great for minimazing the stool volume and my dog loves it…The rescue reccommended it.”