Top Goodby creative director Franklin Tipton tipped for Publicis Mojo Melbourne ECD gig - Leon Wilson to head to Fallon, Minneapolis

MisterTipton_bigger.jpgCB hears multi-awarded American creative, Franklin Tipton (left), is joining Publicis Mojo, Melbourne as ECD, replacing Leon Wilson, who is joining former Mojo regional ECD Darren Spiller at Fallon USA, based in Minneapolis, in two week's time.

Wilson (below), who has been CD since 2007, follows Mojo Melbourne head of art Christy Peacock, who joined Spiller at Fallon in August. One other Mojo Melbourne senior creative has also recently left, so Tipton's first job will be to rebuild the Melbourne creative department.
Calls to Publicis Mojo Australasia chief creative officer Craig Davis, currently on leave, to comment on the creative changes, went unanswered. 

Tipton is currently a creative director at Goodby Silverstein & Partners, San Francisco and prior to that had a brief stint at Dialhouse, San Francisco after successful gigs at Crispin Porter + Bogusky, Miami and Fallon, Minneapolis. 

While at Crispins, Tipton won two Cyber Grand Prix at Cannes, in 2005 for Come Clean and in 2006 for the Volkswagen GTi campaign. Tipton was co-writer of the Mini Cooper 'Counterfeit Mini' campaign which won two Gold Lions and a Grand Clio in 2005. This year, he won a Gold Integrated Lion for Sprint's The Now Network, which also won a Silver and Bronze Cyber Lion.


excited said:

Franklin's a brilliant guy. He's going to kick ass in a global way.

Anonymous said:

Sounds pretty credentialed. Hopefully, he not only raises the bar for Mojo but for the local industry, too.

Anonymous said:

I see.

Anonymous said:

can i have a job then?

Anonymous said:

I can't wait! Happy days. See you in Melbourne town soon.

Anonymous said:

Yay. So glad. See you in Melbourne town very very soon.

Anonymous said:

Awesome dude.....can't wait to check out the surf with him...

Rebecca said:

Barb don't you go too!!!

Leon you will be missed. You have an amazing sensibility.

Doug said:

What's with having two American CDs at what used to be the most iconic Aussie agency - Micah Walker in Sydney and now Franklin in Melbourne?

And besides that, don't Mojo know that non-Melbourne CDs have never succeeded in Melbourne, even ones from Sydney and Auckland, let alone San Francisco? (some could argue an exception was the late, great Englishman John Turnbull at the Palace in the late 80s, but even he only lasted a couple of years before heading back home).

I fear this will be a very short stint.

Anonymous said:

Micah hasn't lived in the States for well over 10 years. He's Aussie now.

Anonymous said:

Don't sweat it. Aussies are in the UK and US doing well, no reason foreigners shouldn't do the same in Australia. Good for everybody.

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