Best Job and Pure Waters clean up at AWARD Awards – Publicis Mojo, Sydney crowned Agency of the Year; BBDO named Network of the Year
Tourism Queensland ‘The Best Job In The World’ via SapientNitro, Brisbane and Boags Draught ‘Pure Waters’ via Publicis Mojo, Sydney were the big winners of this year’s AWARD Awards, held last night at the striking Overseas Passenger Terminal in Sydney.
AWARD Network of the Year went to BBDO, AWARD Agency of the Year went to Publicis Mojo, Sydney and Lion Nathan was proclaimed AWARD Client of the Year.
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Matthew Knapp and John Downing of DDB Sydney.
Hosted by Paul McDermott, the night was themed on the “PromoteYourself” concept developed by DDB Sydney for the 2009 AWARD Call ForEntries.
Six Gold Pencils were awarded, with theoverall number of winners tallying 176, 30 less than 2008. Winnernumbers went up by four for Australia (2009: 108 winners, 2008: 104winners), New Zealand received 16 less than last year (2009: 29winners, 2008: 45 winners) and Asia went down by 18 (2009: 39 winners,2008: 57 winners).
Guests partied away at Restaurants of The Rocks, followed by an after party at SoHo Bar.
The Gold Pencils:
• CumminsNitro, Brisbane – The Best Job in the World – Integrated – Integrated Campaign
• CumminsNitro Brisbane – The Best Job in the World – Direct Marketing – Integrated Solutions
• Publicis Mojo, Sydney – Pure Waters – Television and Cinema – Television Commercials, individual – over 30 seconds
• AIM Proximity & Colenso BBDO – Yellow Treehouse – Direct Marketing – Integrated Solutions
• Revolver – Pure Waters – Craft in Television, Online and Cinema – Direction Story telling and Performance
• @radical.media – The Regulars – Craft in Television, Online and Cinema – Casting
Top 5 agencies at AWARD:
1 Publicis Mojo Sydney
2 Ogilvy & Mather Thailand
3 Clemenger BBDO Melbourne
4 DDB New Zealand
5 Colenso BBDO
Top 5 agency networks at AWARD:
1 BBDO
2 Publicis Mojo
3 Ogilvy & Mather
4 Bates
5 Leo Burnett
View the full results:
7 Comments
Just wanted to prove I can still type with a hangover.
Love that Boags ad. The worthiest of all.
Congrats Mojo. Well deserved.
Congratulations to all the winners. There’s some truly groundbreaking and excellent work in there, probably one of the best years for a decade. We should be proud that the region is right up there with the best in the world. To all you people who are inevitably going to whinge, moan and mock here, just take a deep breath and look at the work for what it is.
Where’s my cabbage?
Well done Matt and John.
Boags was a truly deserving winner.
Congrats to all at Mojo.
Hard work – rewarded.
congrats steve and grant – loved boags draught
TMx