Smart choice: Brent off to BBDO San Francisco

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Brent Smart-BEST-web.jpgEXCLUSIVE – CB NZ hears that Colenso BBDO, Auckland chief Brent Smart will soon be transferred to the CEO role atBBDO San Francisco. Calls to Smart went unanswered but one agency insider says a more detailed announcement is expected onFriday morning.

Smart, together with ECD Nick Worthington, was the driving force behindColenso BBDO’s success in recent years, including winning CampaignBrief’s NZ Agency of the Year title in 2008.