Clemenger Proximity Melbourne hires Bidenko

Peter Bidenko B&W.jpgClemenger Proximity Melbourne has announced the appointment of Peter Bidenko as the agency's new creative director.

Bidenko joins the agency after returning from Dubai, where he was ECD of Impact Proximity and CD of Impact BBDO. In Australia he has worked with Tequila, Lowe Hunt, iLeo (which he helped take to 2nd best in the world as measured by the Won Report) as well as Wunderman and Ogilvy.  

Bidenko was the integrated CD on Lynxjet and writer and CD of the highly successful Virgin Credit Card launch using Richard Branson. Both campaigns won the WON Report's most awarded worldwide direct campaign - Virgin in 2004 and Lynxjet in 2006).
Head of Clemenger Proximity Melbourne, Elizabeth Fulcher, says Bidenko's appointment marks an important change at Proximity: "We have strengthened Proximity's focus on data, digital and direct. We see the most important of these as data, as it is the basis of real insight from actual customer behaviour, program-based (not just campaign) work, and measurement," she said.  

"Pete's passion for ideas, his deep experience in the direct specialisation and ability to achieve seamless integration across all channels make him a wonderful addition to the Proximity and 474 St Kilda Rd teams," Fulcher said.

To help realise the increased focus on digital, data and direct, the agency has also beefed up its planning department, welcoming Agnes Martinez as the new CRM planner from Proximity Singapore.  Agnes joins James Greaney's planning team that also includes the customer experience expert, Anna Pearce. 

13 Comments

Jason said:

So what happened to Tan Gout Nee?

Anonymous said:

Well done Sideshow Bob!

Anonymous said:

What happened to Tan?

Anonymous said:

Gout

Anonymous said:

Big congrats Pete, knock 'em dead!

Anonymous said:

Tan's been tanned!

russ said:

Good luck P.Biddy ;)

Anonymous said:

down to the last finger nail

Rohan said:

Congrats Pete.

Anonymous said:

What happened in Dubai?

Anonymous said:

Shit, Clems Melb will be unstoppable now.

Good luck Pete and well done finding a gig so soon.

Still can't wait to see Bidenko 10.

Anonymous said:

Lets just see how Clems goes now.

Anonymous said:

Good to see the evil overlord is plotting at 8:59AM in the morning...

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