Matt Grogan to CD of Tribal DDB Sydney

Grogan began his career at EuroRSCG as an interactive designer before moving on to art director at NetX, where he helped build the agency from 5 people to a team of 40. In 2004, he helped form The White Agency where he worked with some of the biggest brands in the industry as well as judging IAB's, AIMIA's and Creative Showcase.

Says Matt Eastwood, DDB national creative director and vice chairman: "Matt is a young, talented and all round great bloke.  He is one of the most awarded digital creatives around, winning agency of the year nods at EuroRSCG and NetX. He will be a incredible addition to the DDB Group creative department and Tribal DDB."
 
Says Grogan: "My passion is the digital space, I started in the industry when digital was a dirty word. I enjoy working with clients to push the creative boundaries in the digital space and show them what can really be achieved.  Tribal DDB is a dynamic brand, both locally and globally, and I am looking forward to being part of this fast-paced team which will take the DDB Group and Tribal DDB to the next level."

Says Charles Rallings, general manager, Tribal DDB Sydney: "Tribal DDB has a fantastic pedigree, great clients and a very able team in place and I'm looking forward to Matt getting involved and building on the highest standards of strategic and creative excellence for the Tribal DDB brand and the DDB Group."