Matt Grogan to CD of Tribal DDB Sydney

EXCLUSIVE – Matt Grogan has moved from The White Agency to join Tribal DDB Sydney as creative director.

With over 12 years industry experience, working at EuroRSCG, NetX and as one of the originals and ECD of the White Agency, Grogan has worked with the likes of Volvo, Intel, Dell, Daewoo, Iomega, CBA, Tourism Australia, Lexus, Coca-cola, Mount Franklin, Billabong and Telstra.

Grogan began his career at EuroRSCG as an interactive designer beforemoving on to art director at NetX, where he helped build the agencyfrom 5 people to a team of 40. In 2004, he helped form The White Agencywhere he worked with some of the biggest brands in the industry as wellas judging IAB’s, AIMIA’s and Creative Showcase.

Says Matt Eastwood, DDB national creative director and vice chairman:”Matt is a young, talented and all round great bloke.  He is one of themost awarded digital creatives around, winning agency of the year nodsat EuroRSCG and NetX. He will be a incredible addition to the DDB Groupcreative department and Tribal DDB.”

Says Grogan: “My passion is the digital space, I started in theindustry when digital was a dirty word. I enjoy working with clients topush the creative boundaries in the digital space and show them whatcan really be achieved.  Tribal DDB is a dynamic brand, both locallyand globally, and I am looking forward to being part of this fast-pacedteam which will take the DDB Group and Tribal DDB to the next level.”

Says Charles Rallings, general manager, Tribal DDB Sydney: “Tribal DDBhas a fantastic pedigree, great clients and a very able team in placeand I’m looking forward to Matt getting involved and building on thehighest standards of strategic and creative excellence for the TribalDDB brand and the DDB Group.”