Sam Kekovich to ask the U.N. to declare Jan 26 International Australia Day in his 2010 address
After five years of campaigning against unAustralian behaviour across the nation and urging us to unite over a lamb chop on Australia Day, Sam Kekovich is set to take his cause global.
Convinced that mankind is facing a pandemic that threatens its very existence – unAustralianism – Sam will ask the United Nations to declare 26 January International Australia Day in his 2010 Address.
Says Kekovich: “Our world would be a much better place if it were more Australian. If we all came together as mates over a lamb barbie – just as we do Down Under.”
Sam’s global vision is to have every citizen of the world throwing somechops on the grill on 26 January and proudly proclaiming “Ich bin einBarbecuer”.
As Australia’s first ‘Lambassador’, Sam will depart the country today,embarking on a tour which will see him put his case to business,political and social leaders from the United Nations Headquarters inNew York to Hollywood in Los Angeles.
On the eve of his inaugural mission as Lambassador, Sam received anhonorary handshake from Federal Minister for Agriculture, Tony Burke.
“I wish Sam every success with his mission to share our uniqueAustralian values and past times with the world, including enjoying alamb chop on the barbie. It’s a great thing for Australia and our lambindustry,” Minister Tony Burke said.
Sam’s Address to the United Nations will first air on Monday 11January. In typical Sam style, his address will see him cite acts ofgross unAustralianism from a local to a global scale.
15 Comments
Brilliant.
Love it.
Great strategy and I’m sure it will be wonderfully executed.
Wish I was involved.
Not at all jealous.
Good luck you lot.
This is starting to get a bit silly, no?
Shouldn’t one see the spot before praising it?
It’s tough when you nail something. Everyone – client and audience – want more. Unfortunately, though, it gets jaded.
I think this is hilarious, even if it is a bit frivolous, it still gets the patrotic message across right?
@Biz, right. I really don’t see any point in celebrating there days. We celebrate for one day and the remaining 364 days goes by without any change what so ever.
Rich. are you taking the Mick or in dire need of a bum to lick?
“Sounds good” is probably a more masculine way to put it.
Leave Rich alone. Those who pay attention to the details of such a long-standing campaign should guess he may be the talented man who made the first ad that started this icon.
If I am right (and I am rarely wrong), he’s a lovely guy and a great director.
On the money Rich.
A great campaign goes up a level.
Today Australia. Tomorrow the world.
Throw a chop on the barbie world. Literally.
Looking forward to the spot.
They’ll love this in India.
I watched Today Tonight just to see the clip & loved it – the best yet!
I reckon my friends across the USA will get it & have a good laugh.
Go Sam…! You’re the best…!
Would love to eat some lamb on Australia Day, used to be able to afford it once.
It’s unAustralian not to be able to afford lamb, at 35 bucks a kilo, who can afford to eat that
While I can support the call for International Australia Day but, as a vegetarian for over 20 years (and, yes, that includes fish, shrimp, etc.) you can stick the lamb back in the paddock and throw some good old veggie-burgers on for me!
its really a wonder why everyone is against it when in fact its a good thing. railroading