Best job in the world wins AME Grand Prix

NEW YORK – The International AME Awards for Advertising & Marketing Effectiveness announced the 2010 award winners today.  The International AME GrandJury® awarded one Grand Trophy, three AME Platinum Trophies, as well as nine Gold International AME Awards, sixteen Silver Awards, and eighteen Bronze Awards.  Twenty-seven entries received AME Finalist Certificates.

CumminsNitro, Brisbane (now SapientNitro, Brisbane) was awarded the prestigious International AME Grand Trophy for their entry “Best Job in the World” for Tourism Queensland – Islands of the Great Barrier Reef, winning in the Tourism category. The winning campaign launched the brand Islands of the Great Barrier Reef across eight international markets, and recruited people online to apply for the “Best Job in the World”.  The results of this ground breaking campaign included Global media coverage valued at over $368 million (US) from a budget of $1.2 million (US).  In addition, the site received 34,684 one minute video job applications from 197 countries, and reached a global audience of approximately 3 billion.

Stan Rapp, Chairman Engauge and co-founder RAPP: “Serving as this year’s North American Jury President for the AME Awards competition opened my eyes to how far advertising and marketing now reflect the realities of the Digital Age while retaining the core driver of brilliant creativity.  The quality of the work submitted from every part of the world is truly astonishing.  What was most impressive were the dramatic results obtained at far less cost than ever possible before… marketers here in the USA have much to learn from the best work being done overseas.” 

The International AME Awards for Advertising & Marketing Effectiveness receives entries from over thirty countries spanning five continents.  Since 1993, the competition has honoured award winning campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems.