Full-body waxed in Sydney’s Circular Quay for the Red Cross ‘Love of humanity’ campaign via JWC

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Picture 1081.pngSydney agency Jack Watts Currie has released a video continuing their Red Cross campaign online – this time a Sydney local was nominated for a public full-body wax by his girlfriend.

All money raised went to Red Cross Australia’s ‘for the love of humanity’ campaign, which is built around a Facebook application – built by Wasabi – that encourages Australians to engage in similar fundraising activities via social networking.

Nine Morning News_Billboard5_8_03_10.pngBillboard reveal.jpgThe ‘Love of Humanity’ campaign launched last week with the now famous ‘Put the Toilet Seat Down’ billboard (left) that fooled most of the mainstream media in Australia and overseas for several days until a ‘Fortheloveofhumanity.com’ banner was pasted over the pic of the toilet (below).