GPY&R Melbourne to give Cadbury a Boost

Boost.jpgCadbury, via George Patterson Y&R, Melbourne, will relaunch Boost - one of Australia's most popular chocolate bars, commencing Sunday night. The series of commercials, directed by LA based Tim Godsall via Revolver Film, is shot sitcom style. The character of Boost is played by hot new English comedian Marc Wootton whose show 'La La Land' has been a recent hit on American and British TV.

'It was nice to put a couple of the chocolate bar advertising conventions in a little boat and push them out. And to have a little play with the 'giant product' genre," ECD Ben Coulson told CB.
The first five ads in the series air via TV and the internet, with more to follow.

ECD:                                       Ben Coulson
Art Director:                            Chris Northam
Copy Writer:                            Simon Bagnasco
Agency Producer:                   Romanca Jasinski
Production Company:             Revolver
Director:                                  Tim Godsall
Exec Producer:                       Michael Ritchie
Producer:                                Georgina Wilson
Editing:                                    The Editors
Group Account Director:        Mike Napolitano
Account Manager:                  Will McLachlan
Head of Planning:                   Kate Smither
Head of Digital Planning:        Luc Wiesman
Social Media Manager:           Zac Martin
Clients:                                Mike Busutill, Kate Watson, Trevor Newman



Anonymous said:

Personified product seems familiar but I like that it's sitcom.

Anonymous said:

Got bored quick smart.

Anonymous said:

The Gas Bill spot worked better. The others didn't have the comedic pace, felt uncomfortable and, well, weren't that funny. Don't make it 45" if you only have 30" worth of comedy (if that).

Anonymous said:

Yes! That's how you do it smooth pants!

Anonymous said:

Sorry guys done in 2010 on Boost.

Anonymous said:

Fuck yes. Love them. (except the end line on the last one - but only compared to the standard set by the first two)

Anonymous said:

Reminds me alot of Wilfred comedy style

Anonymous said:

Feels very "me too" I'm afraid. Trying too hard to create a good English ad, rather than, well...a good ad.

Anonymous said:

@ 4:29


Anonymous said:

Whoooooow! That's a Cadbury ad?

Anonymous said:

Yeh, i've seen ads about chocolate bars before! And also ads that use television.

Anonymous said:

Jury is out until I see the others, but if all the end lines are that wacked, I'm in!

Anonymous said:

I'd love to have seen the strategy deck that got Cadbury to approve these. Gotta admit they are going to stand out.

Jeremy said:

Cracking writing. I like.

Anonymous said:

Comedy is a hard thing to get right. This team seems to fail every time.

The taglines are an attempt at the tango 'that's the real fruit hit' campaign which was great

Anonymous said:

@4.29 takes out comment of the year.

Anonymous said:

Pure win for the end lines.

Anonymous said:

clearly it was necessary to import a director to do these spots

Anonymous said:

very wilfred like indeed

Anonymous said:

If it looks like poo, chances are it is poo and it looks like poo to me.

Anonymous said:

Great comedy but it looks like shit.

Very one dimensional and cheap looking.

Good direction, good edit, shit look. Are we going to move away from this flat 1997 vision anytime soon?

Anonymous said:

Why wouldn't you have got tony rogers to do these?

Anonymous said:

why wouldn't you have got any comedy driven australian director?


Alex said:


Anonymous said:

I agree with 5:37 & 5:45.

Looks like shit and its a real shame yet another 'comedy' spot has been outsourced.

Oh and did I see the Gobbledock recently? WTF is that all about??

Anonymous said:

Love the endlines. Very Pot Noodle UK in style. Hate the 26 seconds before.

Anonymous said:

This is a fun idea with weak direction. The performance is just so bland, there are no comedic layers and the personification of the bar a vanilla choice.

Anonymous said:

Better than a lot of toss that's going around.
Well done. PattsY&R have good people who are good to drink with.

Anonymous said:

Fark'n nice. Good strong funny brand TV.

Anonymous said:

I had a flatmate like that once.

Anonymous said:

Just what the world needs, personification of another product in an ad. Lame.

Anonymous said:

Loving those end lines. Honestly can't say id ever have thought I'd see an ad finish with 'that's how you do it smooth pants'. Very good.

Anonymous said:

I guess they are 'big product' ads, but Coulson did call it in the release, and they turned out to be totally different to what l what I was expecting. Overall i think they are weird funny, but quite good.

Anonymous said:

We've all grown tired of the big crowd ideas. And are rapidly becoming tired of the anthropomorphic ideas.

So surely the unhappy hipster Wes Anderson faux indie aesthetic has reached its use-by date?

The current biggest cliche in advertising is a flat-lit, quirkily cast, minimally written spot with attendant ironic indie track and no punchline. The sort of ad originally (and freshly) brought to life by Levi's Flat Eric ten years ago.

And now, just in the past couple of weeks, widely praised doppelgangers from 'good' agencies





And others which have blended in.

They have become just as lazy as an 80s jingle, or a 90s big ad.

Please stop doing them.

Anonymous said:

I think someone's been having a little play with their 'giant product' genre.

Anonymous said:

I'm sorry, but what's the idea here?

Eat boost because the bar is the biggest asshole you've ever met?

Don't get it. At least with the old stuff, I got the fact that he could cut a massive, massive head of hair after eating a boost. But this?

What am I supposed to take out? Cause... unfortunately guys, and I'm a big fan of different... but it's just not funny at all.

Anonymous said:

Why can't good agencies make good work within a genre, especially if the genre is called funny?

It sounds like sour grapes when you whinge about work like BOOST, Carlton, Skittles etc.

Real funny is hard to write. Few can do it, fewer can get clients to pay for it. The look, the grade or the Wes Anderson references aren't what normal people think when they laugh and enjoy the good quality ads these luck people are making.

Happy to bag crap work, but I think a few of you are trying too hard when you go after ads like these.

Anonymous said:

Working in London and just woke up to these. Laughed all over my Wheat Bix.

Well done for getting Mark Wootton, he's the real deal. If you ever get to see him live, you'll know what i mean.

Also, what's up with the directing Mafia down there, if you can use good people any where in the world, you should!!

Anonymous said:

Oh 11.09... Please tell us more. Could you write a paper for us, please? How is your advertising opus coming along?
You're a tosser mate. It's advertising. Sell people a brand and make the cash register go 'ding ding' and you're done. You have to be one of those really uptight English gits that just gets up everyone in the most annoying way. You probably whinge a lot too don't you. What is it like being you? Analysing ads all day and paralysing your brain. We don't need critics in this country we need doers. These ads are nicely done. They're highly watchable, well written and well directed. The Aussie audience will love them to bits too. That's how you do it smooth pants.

Anonymous said:

11:09 is spot on.
I'm sick of these Napoleon Dynamite ads, stop saying they stand out on tv.

simone said:

The Boost voice over is like a dodgy rip off of Nick Frost's character in Shaun of the Dead.....the awful flatmate.......only not funny.
If this sells anything then Ill be mighty surprised. and I so wanted to like these

Anonymous said:

So many bed wetters commenting on this blog. They're simple
funny ads. End of story.

Anonymous said:

Overseas director... Boo hoo. Retro style grade... Sob sob. Big product... Oh my! Take your hand of it kids. These are fun. They clearly don't take themeslves too seriously (unlike yourselves). Check out those endlines. They're crazy. Even fresher than "hit of the whole fruit" and "taste the rainbow" as these are even more random. No chocolate build shot either. Whoever got these through Cadbury should be given a medal.

The target dont care about grade and director. They're gonna love this stuff. I do to.

It's also nice to see some ads that don't follow the same advertising rule book for 'ideas'. Why does everything have to wrap itself up in a neat little award school ball. It's chocolate. Make it fun and memorable.

If this is the start of Boosts rebranding we and the punter are in for a treat, as long as Cadbury keep their nerve.

Big fat hairy tick lads.

Anonymous said:

The chicks are hot...

Anonymous said:

There's another two on the way apparently.

Anonymous said:

I'd have em on my reel.

Oh that's right, like most of you blog hacks I don't have a reel, just a DM brochure folio.

Wish I worked at that agency & did stuff like these.

Anonymous said:

Chokito says NO NO NO.

Anonymous said:

Congrats boys. You are the Jedi masters of Australian advertising. Constantly getting interesting, odd, crazy, entertaining and always impressive work through very hard clients. I for one am impressed.

Luc said:

Yes, the chicks are hot. And that's all that matters.

Anonymous said:

It's so obvious when the people at the agency write comments here that rave about the ads but try and pretend they've no connection with who did them.

Anonymous said:

If it looks like poo chances are it is poo and this definitely looks like poo.

Anonymous said:

@Anonymous - May 23, 2010 1:07 AM

I bet you feel better for stating the obvious.

Anonymous said:

Over directed. Could have been much better.

choc porn said:

The average Aussie doesn't think twice about trendy film grades, hipster talent, pommy VOs and witty endlines. Cadbury have made amazing products and marketed them with huge success over the years using "chocolate build" / product porn sequences on TV spots.

Without such a shot I'm left thinking Boost is a massive turd that sits on your couch. My vote goes to the old fro stuff

Praveen said:

I showed these ads to a few of my mates, they liked it. None of them work in advertising.

Andrew said:

saw it on tv last night for the first time. it stood out in a good way from all the usual blah. well done.

Anonymous said:

the only thing that matters on this blog is is it good enough for a reel. And the answer is yes for 99% of all Australian creatives.

Anonymous said:

Okay we've got yet another ad featuring a giant product with a personality.
Nothing original about that.

Some might find it amusing but I'm betting many won't.

They won't because there's no genuinely clever thought in there.

There just isn't.

Ben Coulson has nothing to prove because he's nailed it heaps of times before.

Just not this time.

Anonymous said:

They are AWESOME. I love 'em.
Anyone who says different is either:-
a. lying
b. jealous

Clemenger Guy said:

Good work on hard client. 'Homework' especially

Anonymous said:

In the Study Buddy spot, just for an instant when Melanie has that lingering stare ‘moment’ with the giant chocolate bar, it made me think of Marianne Faithfull.

Anonymous said:

hot, understated chicks.

that's all I look for in an ad, really.

plus no-one shouting at me. or 'hip' old people acting like they're 16. Or 'cute' kids trying to read a script with big words and stumbling over them.

this campaign has hot, understated chicks. funny end-lines. so it's automatically better than 95% of what's on telly.

It's not great. But boo fucking hoo, how much is?

Anonymous said:

The end lines are shit. No where near as good as Skittles, but trying hard to be.

The chicks are hot, that's the best bit.

Bill Board said:

Um, my name's Bill Board. Get it, Bill...Board.
Just thought I'd liven things up here.
They're not I-need-Tena-lady funny but at least they're a lot more interesting than the usual excrement..I did a similar idea a few years back for another elongated food product and it never got up, (no jokes here) I knew it wasn't two-tickets-to-Cannes material, more like Cairns but I enjoyed writing it and thought it was a pretty good solution. These are interesting and likely to stand out like a Boost in a swimming poo, here's a few points for doing something a bit different, even if it does, like all things borrow from here and there. The sitcom idea is a winner, just by that its a 'campaignable' idea on TV anyhow, and the endlines make good headlines for outdoor (my favourite)


Bill Board

Anonymous said:

Anonymous @ 8:29

Interesting what you think is important.

You'd hope this might be a blog that had a professional discussion about good creative.

Most of the comments here show the majority of bloggers here do not have the brains or imagination to earn the salaries they aspire to or act like B Grade rock stars.

I'm sure most clients would love a creative rationale saying 'this ad is all about hot understated chicks'

Anonymous said:

These are really good ads. Knowing Cadbury they would have been researched heavily. To get this calibre of work through that process is awesome. But this would be due to the creatives involved and the suits. Not much strategy at play here. Just good branded content. Which is a lot better than the tap-dancing cows - that spot is dreadful.

Alex said:

If it's got this many comments, you usually know it's good work because people actually give a shit enough to comment.
I think they are very funny.
I would have them on my reel in a second.
Good stuff.

Anonymous said:

hey 10.06,

I talked about 'hot, understated chicks' because (believe it or not) that level of base, honest feedback is pretty much the way normal people judge our ads.

They like stuff because it's got a cool tune, because there's hot people in it, because it's a laugh, because it makes them think, because they can relate to it.

You can dress up what we do in a million PP slides if you like, but all that is fucking meaningless at the end of it. Nothing more than a justification for the marketing industry, and a bunch of people who add nothing to the process other than to add process to the process.

I'd imagine this chocolate bar is aimed at young guys. Most young guys seem to like:

Hot chicks.
Funny shit.
Risk-taking behaviour.

This campaign attempts to combine two of the three, so I'd imagine they'd like it.

What we do isn't easy, but it should be simple.

Anonymous said:

Chris you've gone from the nicest guy in advertising to the most talked about. The ads a deep like a deep sea diver.

Anonymous said:

Well everyone there's your formula.

Just include hot chicks, funny shit and risk taking behaviour.

But really it isn't that simple.

These are important elements I agree but don't confuse them actually having a clever idea in the first place.

And that's the problem. These ads don't.

Pommy Bastard said:

You geezers in OrStralia are funny fuckers.
Good to see yar gettin rid of that ozzie accent and speakin just like us poms.

Anonymous said:

I m pretty divided on this.

It's a ballsy approach, which you have to admire.

Though for me, I loathe the Boost character. I'm guessing that wasn't the intention.

But at least there is a redeeming feature - the chicks are hot.

Anonymous said:

Look, award juries may not be falling over themselves to give you nice shiny metal things, but I can absolutely guarantee that if your target audience is 18yo males, and your ad includes hot chicks, funny shit AND risk-taking behaviour...

then the vast majority of 18yo males WILL love it.

100%, solid-gold, abso-fucking-lutely guaranteed. As far as they're concerned, you can take your 'clever idea' and shove it up your clacker.

So yeah, if that's a formula, so be it. Beer and salty snacks is a formula. Steak and red wine is a formula. Crumbing things before you fry them is a formula. Oil on canvas is a formula. You say 'formula' like it's a bad thing.

A formula is just what's been proven to work. And as you'd probably know, award-winning work follows a formula too. Very, very closely.

So here's the deal:

Have hot chicks, funny shit and risk-taking behaviour in your ad, and young males will love it.

Have a clever idea in your ad, but no hot chicks, funny shit or risk-taking behaviour, and juries will love it but young males probably won't.

Have a clever idea, hot chicks, funny shit and risk-taking behaviour in your ad, and young males PLUS award juries will love it, and you'll be king of the industry, because not many people can make ads that serve satisfy both the public AND our peers.

Anonymous said:

Is this suppose to make me want to eat boost or hate it? If it's the latter, you've succeed.

Anonymous said:

Boost Blog Questionnaire:

Did you laugh?

NO: go back to writing your funnier ad. YES: continue reading.

Did you feel a little bit jealous?

NO: go back to writing your funnier and/or cleverer ad. YES: continue reading.

Congratulations you're like me. I laughed and felt a little bit jealous. I'd steal them for my real any day. I reckon some juries might feel the same. Or they might not.
Either way these ads are fun, simple and not worth getting too worked up over.
Our industry blood pressure is dangerously high enough as it is.

Anonymous said:

@10:21 - What's your role at GPYR?

This is NOT branded content, it's an ad.

Anonymous said:

Is anyone else wondering why the chick in the scrabble ad is dressed like pocahontas?

Anonymous said:

how hot is dan beaumont...

Anonymous said:

I reckon a jury or 2 will have a laugh at these. T

hey are just what you feel like after 10 hours of unfunny ads that take no risks and aren't as clever as the creators hoped.

Don't be surprised if they do the trick in the jury room.

The Fonz said:

I think Patts just jumped the shark.

Anonymous said:

1:31 above has nailed it. Good post.

Anonymous said:

Thank you to all those who think advertising is as simple as combining hot chicks, funny shit and risk-taking behaviour.

And there I was labouring under the misconception we had to offer a glimmer of persuasion, or to use marketing jargon: reason-to-buy.

There's so much wrong with this giant turd - and this giant turd of a campaign I don't know where to begin.

What I'd really like to know is, if this shit slid though research, how on earth was that achieved?

That's a lecture I'd happily attend.

Anonymous said:

i am just sick of small things done big and inanimate characters as characters and droll dry silent type humour...this combines all three brilliantly so i dont really like it or that scrumptious chocolate bar, that now is represented as a boring dill that gets in the way of some guy shagging his birds.

is it because the chocolate bar is a phallic symbol for a black mans schlong? is chocolate meant to make white chocolate suffer penis envy.

or is it that the chocolate looks like a big pooh? and acts like a shit.

i wonder what it all means.


Anonymous said:

Okay now we have established the ad is derivative, formulaic and has no clever thought at its core.

If you want a benchmark for this audience look at Droga 5's ecko ad.

My point is I see so many ads posted here that don't deserve all the praise of their anonymous agency or production company mates.

Come to think of it I see a lot of ads that don't deserve the bagging they get either.

Can't we just keep this blog honest, fair and intelligent?

Anonymous said:

fuck me dead 3.10...

we're talking about young males here. "reason to buy" "persuasion"???

they're all fucking idiots, driven by their testicles. I should know, I was one. And then I hit 30, and stopped eating shit like chocolate bars on a regular basis. Still sort of driven by my testicle, but I'm sufficiently developed to allow my brain to override most of the time.

Anyone who doesn't instinctively know how to advertise to this demo, without resorting to a 50 page strat doc, has no place in advertising.

Ad Guru said:

Ad Guru had a larf.
Love the surf here in Australia.

Adam said:

@3:44 I think you will find the ecko ad and the Cadbury ad had a different client and testing degree of difficulty.

Anonymous said:

The Chocolate bar is a complete cunt who thinks he's hilarious. That's not funny - never will be.

There are very few aussie creatives who can do funny TV - prob for the same reason that our stand ups just aren't funny either.

Brits and yanks on the other hand, even kiwis do funny better than us.

Anonymous said:

ahhh 'degree of difficulty' - Also known as an excuse.

In this case I think there was a high degree of difficulty getting the ad approved.

But what is the degree of difficulty in copying a style of advertising already done over in the UK and US?

Maybe creatives should stop looking at YouTube and focus on thinking of original bespoke ideas. There's your degree of difficulty.

The ecko ad is a genuine, original thought that is not derivative of anything I am aware of.

The Boags ad - same, 4n'20 salad plate - same, Virgin 'Right music wrongs etc etc.

Friend of the Creatives said:

Ok, so it seems most of you don't like these ads. Hate is probably the word. They're derivative.

I'll tell you what is derivative. The nasty little bitchy comments on here. Angry anonymous comments all saying the same thing. All of you crafting your argument for how terrible this work is. How funny. Some of these should be used in the current MADC campaign (also from GPYR).

I wonder how many of you could create and get approved something like these highly discussed ads.
Just as an exercise of course. You're all clearly doing stuff much more mature, fresh and strategic yourselves. That's why Sunday night TV was so chock full of your better campaigns.

On the topic of highly discussed... 89 comments. Not bad for something so bad.

This creative team sure can stir up the hornets nest. They did the Navy campaign also.
That was derivative also.

Keep it up boys. You're single-handedly keeping this blog firing.
(You guys and Ant Keogh.)

Wish my worked was as talked about.

Love, a friend.

Anonymous said:

@ Friends of Creatives

Okay point taken.

Truth is DDB Melbourne, Ben Coulson and Chris and Simon deserve a lot of respect.

I've had worked praised and canned on this blog and there's be something wrong if it doesn't bother you.

The point I'd like to make is that friends of creative/ production companies do their friends no favours by transparently gushing about the work on line.

Just gets others up.

Anonymous said:

To Friends of the creatives:

People who send their work to the CB Blog beauty parade are asking for it to be critiqued. There'll be times when it's praised and times when it's damned. If you want everyone to love your work then only show it to your family - they love everything you do.

Sometimes the negative comments can be a bit too personal, but that's not unexpected. If you haven't noticed, advertising is an ego-driven business.

I don't warm to these ads. Don't find them funny. Don't like the look. Don't like the Boost's voice and I really don't care how hard they were to get through and nor does anybody else.

But guess what? The only reason you know how I feel about the ads is because the agency chose to invite comments by putting them on the CB blog.

if you're not interested in my opinion, don't ask for it by putting your ads on the blog.

Oh, and by the way, I like the Maccas Playground and MIni 3D ad and don't like 303's Road Safety and The Gruen Transfer.

Anonymous said:

They've just narrowed the boost target audience from a very wide cross section of people to a few dick-stroking creatives.

Well done if that was the new 're-brief'.

If not, RIP whoever was responsible for this crap client side when they have to re-apply for their jobs post the merger.

Friend of the Creatives said:

Fair call 6:29. Fair call to a point. Just because I know people involved in a campaign, doesn't mean I have to like it or defend it. There are plenty of ideas friends in the industry have done which I don't like, even hate.
These I like. These I felt compelled to offer my support.

It's a small industry, particularly in Melbourne. There are going to be plenty of times when people we know post work they're proud of. We can like it or loath it. Or feel indifferent about it.

The comments I'm more concerend about is when people aggressively protest work. Why? What's the agenda? If it's a blantant copy of something, maybe cry foul. (I don't see many links to campaigns they've copied). But when it's fun stuff like this that got through a tough client (and research I've been told), well done.

Nothing is gained by the aggressive pulling down of this sort of work.

A couple of positive words couldn't hurt could they.

Maybe I'm just a happy happy hippy. Either way well played boys.

Anonymous said:

Please by the grace of the advertising Gods, can I be commenter 100.

Please Please Please Please Please Please Please Please Please Please

Anonymous said:

I'm watching Q&A - I might call in and see what Malcolm Fraser thinks of these boost ads.

Anonymous said:

Well put, 7:28 PM.

For my money, these ads are trying ultra-hard.

Anonymous said:

Oh for chrissakes Friends of Creative I wasn't talking about you specifically.

The point I make is when there is transparent gushing about a piece of work that appears to obviously come from the agency or production company, it gets other people fired up.

Nothing might be gained by aggressive putting down of work, but mindless praising and defending of undeserving work is worse.

Anonymous said:

I bet i'm the 100th comment. YES!!!

Anonymous said:

@ 2:25

I wondered about that too and I came to the conclusion that I would definitely Pocahontas.

Anonymous said:

Not funny.

Not original.


Anonymous said:

Does anyone know the record for CB comments on one campaign and do you think collectively we can beat it on this thread?

Anonymous said:

it's over 400 for Carlton darught, this campaign has already got more than it deserves

Anonymous said:

I had nothing to do with these spots and love them.

funny stuff, and great vo for the boost bar. well done.

Jack said:

There's an All-Time Most Comments panel near the bottom of the right side of this blog (just above the AdAge Power150 shield). At the top is Carlton Draught with 411 comments, way ahead of second placed Riva Stakeout' with 214 and VB 'The Rgulars' with 210 comments.

3:10 said:

Oooh, 3:52, you're in your 30's and all grown up! Let me tell you, you're still very young and you know nothing.

Anonymous said:

They are very, very ,very ,very silly........

Nice work it's not easy being that silly.

Anonymous said:

I've said it before here and I'll say it again here. What a pack of sniveling cunts you can be.

Anonymous said:

Hey 3.54 how can you pretend to be all high and above it all, then make the most inane and vulgar statement of this entire blog?

If that's the best contribution you can make, don't even bother.

Austen Tayshus said:

Agree with 8:23

I’d Hiawatha.

Anonymous said:

Chocolate my fudge hole caramel cunts -
This campaign rocks!
Saw it again last night and it's the best ad on telly by far.
This is my second time on here digging this work.
This team are on fire. I smell the same funk as when the yanks first came to town.
Keep it up guys.

Anonymous said:

Hey 9:42 what a load of dross.
Why should anyone think this is great just because you're "digging it"?
Exactly why is do you think it's great?

Come on......

Anonymous said:

What is dross?

Anonymous said:


10:23 is a knob with a brochure deadline.

What a knob!

Hey knob? Stop being a knob.

Fucking knob.

Big Knob. said:

Listen you little fuckers.
We live in Australia and this is a commercial that sounds like it was produced in the UK.
With an Aussie actors, it would work.
Now fuck off.

Anonymous said:

Ha.... 12:35.

Is your name Beavis or is it Butt Head?

If that is the extent of your communication skills then I am assuming you are logging in between packing shelves at video easy.

We need smart articulate people in advertising so I suggest you leave blogging here to people in the industry who know what they're talking about and are able to express it.

Anonymous said:

Jesus 11:49

Don't you have a dictionary?

Anonymous said:

Well, by your own definition, that would rule you out, 2:29.

And it’s Video ‘Ezy’. But then, you do strike me as more of a Blockbuster kinda guy.

Anonymous said:

Dear Beavis or Buthead.

When you are able to do more than proof read let the blog know.

When you actually have a relevant point to make about advertising that might enlighten someone, bring it on.

Anonymous said:

Had enough of this I'm outa here

Anonymous said:

Good to see you're 'outa here'.
It's about time at 9.37pm.
They must be some really important catalogues. Why didn't you get a shit-kicker to finish 'em off?
(penny drops)
Oh! So...YOU'RE the shit-kicker.

Anonymous said:

10:17, I have a sneaking suspicion that the most outrageously creative thing YOU’LL produce today will be your timesheet.

Anonymous said:

'Timesheets?' How old are you, like 100?
Why don't you go and get some ribbon for your typewriter and write yourself that brochure copy (that you DIDN"T finish last night) and send a facsimile off to get approved by Franklins.

Now fuck off and do some bromides.

Anonymous said:

So, 2:35, what is it exactly that’s causing all your pent-up resentment of “catalogues” and “brochure copy”? Oh! I get it! Look don’t worry, little fella, just be patient. As a wise CD once told me when I started out ALL those years ago: “long copy is like a rite of passage” you have to go through on your way towards the juicier briefs. You’ll get there. Eventually. Maybe.

Anonymous said:

Does anyone else think that the chocolate bars look like big, freshly laid turds?

Anonymous said:

I give your response a D-
It had no flair.
Must try harder next time.

Anyway, it's 5.00 which means I'm off in my new BMW parked undercover in the allocated spot below my building.
Guess you'll be having an early one like last night - then catching the train home? Hope you packed a brolly!
Anyway I'd like to say it's been fun - but it's been too easy with you.
Like shooting fish in a barrel.

Bye now.

Anonymous said:

Wow, some major one-sided and selective CB censorship going on this week! And some interesting patterns, too. Especially on this thread last night. But as the old retail ad sings: “whatsnew?”

Grrrrrrrr bow-wow woof woof said:


Don't wish to invite hatred but bagging people for doing decent work for a big brand or writing brochure copy is so self destructive.

We'll all be out of jobs soon, replaced by 14 year old Justin Bieberbots that get billions of hits on youtube.

Why the hate? Why the pissing contest?

Who fucking cares?

Lets try get along before this whole shit-can goes up in flames.

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