Goodby wraps up 2010 AWARD School
AWARD School wrapped up its last lecture in Sydney yesterday when co-founder and co-chairman of Goodby, Silverstein & Partners in San Francisco Jeff Goodby shared insights with students on how they can kick-start their creative careers. The evening saw Goodby recall how he started in the business and offered students a chance to find out what prospective employers are looking for.
This is the third year Goodby has spoken at AWARD School: “I’ve spokento the AWARD students on a few occasions now and I’m always reallyimpressed by their energy and enthusiasm. Getting your first job is notalways easy so I’m happy to share my experiences in the business andtips on how they can get started.”
Rhode Island born, Harvard educated Goodby started his career as a political reporter before entering advertising at JWT.
Jeff and Rich Silverstein founded Goodby, Silverstein & Partners in1983, which has won numerous awards including Agency of the Year byAdvertising Age, Adweek, and Creativity Magazine, several times. Theagency was recently chosen as Adweek Magazine’s Agency of the Decadeand has authored well-known campaigns such as “got milk?” which is inthe permanent collection of the Museum of Modern Art in New York.
Goodby has been named by Adweek as America’s best television copywriterand Creative Director of the Year and in 2010, was honored with Clio’sLifetime Achievement award.
Goodby is a writer, director, printmaker, and illustrator and hasChaired Cannes, One Show, Clio and numerous other awards shows aroundthe globe.
This was the last lecture for AWARD School students, who will be graduating on August 4, 2010.
“I’d like to thank all guest speakers, school heads and tutors for thetime and energy they’ve devoted to AWARD School. Their passion forcreativity inspires students and makes the industry what it is today.”said Daniel Leesong, CEO of The Communications Council.
19 Comments
Damn, it would have to be the only bloody lecture I wagged.
What a great way to finish the school.
Good on AWARD for organising this and Goodby for taking the time to speak to Aussie students. Good luck all.
Nads, its jigged, not wagged. Get with the new and lose the old.
Jigged your nads when wagging.
Sounds painful.
Just a quick one.
Hundreds of students paid to enter Award School.
The hundreds that got in each paid $2000 each for the course in NSW and VIC, $1,100 in all other states.
In Singapore, Malaysia and Thailand, the cost is a flat $1,750 AUS.
None of the tutors receive a single penny for giving up three months of Thursdays, nor do the lecturers, as far as I can tell.
On top of that, Google (one) of the major sponsors, presumably paid a large sum to be so.
So, apart from paying for a piss up at the end, where do the hundreds of thousands end up?
Fair question?
Would have been great. Certainly a chance to learn from the right kind of person. Well done AWARD.
Well done Dustin.
I see your point, Philip, on Singapore.
But let’s be honest, if we were in Malaysia, your name would be Phirrip.
Yes, let’s all take a moment to congratulate Dustin.
Dustin – always living the dream.
That Dustin sure is a mover and a shaker. Oh, and well done Shane.
Philip, you will discover as you go through life that wherever there is a good idea, the opportunity for commercial plunder is irresistable.
9.06am
Now you’re a real plunder. What are you talking about, why are you talking like that? Are you really old and wise? Or just stuck in a rubbish agency who can’t afford to make you redundant ?
Or did you hear someone really smart say that and just repeated it?
What are you talking about Dustin?
What’s a plunder?
Philip. Those thousands of dollars I assume would most likely go towards staff salaries who run the entire course as well as the lectures every Monday night. After all, it’s not magic fairies who do the work behind the scenes.
Breaking news: Dustin and Phillip have teamed up with Shane to form Jagged, Nads and Jigged. A take over bid for Goodby is in the pipeline.
All jokes aside, this was a real coup for AWARD and as one of those lucky enough to attend, I felt entertained and inspired.
Goodby even seemed pretty happy to spend an hour or two at the pub afterwards, chatting to the students.
Thanks to everyone involved.
The school’s really lifted its game the past few years, Well done Rebecca and Dustin (and Paul) + award.