While all of Brazil cheers on its heroes at the World Cup, Young & Rubicam Brazil wondered what it would be like if they could fulfill the dream of Pelé, the greatest player ever. What is Pelé's dream? Scoring his final goal for Brazil. Exclusively for the internet, the agency created the short film "1284", for Vivo, the leader in Brazilian mobile telecommunication and official national team sponsor. The film is one tribute from Vivo to Pelé. It brings the King Pelé back on the field playing against the arch-rival Argentina. It is a masterpiece produced by Fernando Meirelles, the Brazilian oscar nominated film-maker ("City of God" and 'Blindness').
Vivo invested in a multidisciplinary communication platform to connect fans and provide informative content on the World Cup. The new film was formally launched today as part of the huge campaign I Live the Brazilian Team, developed by the agency in partnership with Energy. The multimedia plataform with exclusive content and providing fans, bloggers and journalists the most up-to-date information, exclusive content and eagerly anticipated news, photos and videos from the World Cup backstage. So far, in only two months, the portal has over 170,000 registered participants and 3 million visits. It also helps fans connect through the most popular social networks (Twitter, Orkut, Facebook, Flickr, YouTube) and allows them to express their opinions to the registered participants and the entire web universe.