Best of Show and four Gold Awards to Clemenger BBDO, most gongs to GPY&R at MADC Awards
Clemenger BBDO, Melbourne took out the Best of Show at the 2010 MADC Awards on Friday night with their CUB ‘Dry Dreams’ campaign and Carlton & United Breweries/Foster’s Wines won the Client of the Year Award.
It was a big night for Clems, with the Blackley Award for Creative Leader of the Year awarded to Ant Keogh (below left), executive creative director, Clemenger BBDO Melbourne.
Other special awards of the night included the MADC Mentor Award, which went to Michael McKay; the MADC Award for Honorary Life Membership, which went to Sean Cummins; and the MADC Award for Account Service Person of the Year, which was awarded to Mark Watkin at George Patterson Y&R. The Junior Award for Junior of the Year went to Annie Egan and Ryan Fitzgerald at George Patterson Y&R.
Not including Craft, Clemenger BBDO scored the most Gold Awards, winning four of the five awarded on the night – three for Support Scent and one for WSPA ‘Humane Chain’. The agency also won a Silver and six Bronze Awards. George Patterson Y&R won the most awards overall, taking home eight Silvers and 14 Bronze Awards.
Other agencies with something to celebrate included Clemenger Proximity with four Silvers and one Bronze; Grey with one Gold (for TAC ‘Everybody Hurts’) and a Bronze; DDB with six Bronze; JWT and Visual Jazz with two Silvers and two Bronze apiece; Leo Burnett with one Silver and two Bronze; and Mojo with two Silvers.
Gold Craft Awards went to Lance Kelleher from Curious Film (Best Direction) for TAC ‘The Ride’ and Rodney Lowe from GASinc (Best Use of Music) for TAC ‘Everybody Hurts’.
Other work picking up on the night included Defence Force Recruiting via GPY&R, which won 5 Silvers (including a Craft gong for Art Direction) and six Bronze; Sensis Yellow Pages ‘Hidden Pizza Restaurant’ via Clemenger Proximity, which picked up four Silvers; Cadbury Picnic ‘It’s No Picnic’ via GPY&R which picked up two Silvers and one Bronze; and VicRoads ‘CityGT’ via JWT picked up a Silver and one Bronze.
Clemenger BBDO Melbourne managing director Peter Biggs is ecstatic at the result: “The fact that the same campaign won Gold at the Effies the night before and Best of Show at MADC demonstrates that Clemenger BBDO Melbourne’s work is both the most effective and the most creative work in the country,” he said.
As CB reported on Friday, as well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.
32 Comments
Patts Fest 2010. Got to be a record…
Well done all winners and finalists.
And well done on a good night madc committee. AWARD, take some notes.
4 bloody gold!!! Congrats Tom and Jules.
Well deserved Ant. Showing all of us how to do it for more than two decades.
Watto!!!!!! = Legendary effort
Congrats to Mark and Ant.
Can we please change the category:
“The AudioNET Award for Best Use of Existing Music and Re-Recordings of
Existing Song”
to
best use of iTunes or Best cover band.
Seriously.
Gold for TAC for what exactly.
If I’m wrong please explain to me why this is so difficult or interesting or is craft or what it is awarding.
Annie & Ryan, more to come.
6:23pm. Re: TAC. Perhaps you should also ask the One Show judges why TAC won gold.
Well done Lance. & Curious -Gold!
How can Mark Watkin win suit of the year, when he wasn’t even entered? That is a whole new level of scam. Winning on stuff that isn;t even entered. Impressive.
Not dissing you Mark – you are probably great.
Well done Patts on all of your other awards.
Funny how small towns need their own award shows.
How was Dry Dreams Best of Show when Support Scent won a bunch of Golds and its best was silver? How was Fosters client of the year when Defence won a million awards?
@12:05
Hey Sydney-sider, the way your EgocentriCITY is heading, within a few years Melbourne’s gonna be calling you guys ‘regional’.
12.21. Because patts entered the same defence ad 145 times.
@4:07
Check the results my friend. Four different pieces of Defence work picked up and picked up plenty. Simple maths really.
4.07 Yeah I agree. It got really boring with the same defence ad constantly being put up all the time. Boooooorrrrinnnngggg…..
Why isn’t anonymous shutting the fuck up?
12.21, Because Dry Dreams is awesome.
And, I guess, because it’s not a charity.
It’s like all the commonwealth games medalists sitting around comparing their medals thinking anyone cares.
@6:14.
You seem to be a fan of Dry Dreams, so maybe you can explain (or MADC).
The ‘campaign’ won best of show yet it wasn’t even a finalist in tv campaign. The highest honor was a silver for one of the ads.
If the rationale is that it’s strength was in direct or integrated it only got a bronze in direct, and a bronze in integrated. Other pieces of work (Support Scent, It’s no Picnic, Navy Fleet, Navy Sounds, Boost and Hidden Pizza) all won more or beat it in respective categories.
Then there’s the other point. The versions we saw were pulled off air by the client, quite publicly. Wonder how Fosters feel about that…
Regardlessa few other creatives deserve to feel a little robbed of best in show.
Go Cam!!
Awarding best of show to something the wasn’t the biggest winner and to a campaign that the client pulled a week after it ran just makes the show look stupid.
And Awarding client of the year to a client for a campaign that was a minor feature on the night just embarrasses the other clients.
MADC, you need to get better judging criteria or it will just get worse!!
How did Fosters win client of the year when they pulled Dry Dreams off air and wouldn’t let Carlton Draught Tingle on air? Wait, I think I’ve just answered my own question…
Just so everyone’s aware… Dry Dreams wasn’t pulled off air. Fact.
Yeh, just the end lines were changed for awards because the client hated them.
Not your proudest moment Clems!
A very hollow and meaningless award for Dry Dreams, given the endline (AKA known as the IDEA) was changed shortly after it went to air. To even enter this version of the work is an exercise in self-delusion and vanity. For it to be judged at all, and subsequently awarded, shows just how poor judgement of issues is within the industry, and how out of touch it now is with the real world.
Further, 8:49AM makes a killer point about the award for ‘client of the year’.
The awful, but inescapable truth is that what is known can not be unknown. Think about that for a moment.
Advertising awards are now utterly discredited.
Here we go again, the sad and sorry saga of the empty handed taking potshots at the victors. How pathetically accurate was the theme for this year’s awards. However, nothing in this world can possibly silence anonymous. Oh, the irony. Up yours, losers!
3.31.
I feel sorry for you.
Honestly, I do.
Your last line is amazingly pathetic. Like the last, dying, gasp of a fat marathon runner. It’s time to move on.
I have, 11:15, I have. You’re obviously still caught up in the farce. One day, having completed the marathon yourself – possibly with distinction – you’ll surprise and confuse yourself by agreeing with me. It’s something that inevitably comes with maturity. Mark this in your diary.
Most rigged award show I have ever been to.
The organizers and the winner should work for the Pakistan Cricket team!
Rigged… You idiot 7:26..
Guess it keeps Ben Coulson and his team in the job for another year.