Cricket Australia and George Patterson Y&R Melbourne gets the band back together
Cricket Australia has today announced that it has appointed GPY&R as its preferred advertising and digital agency partner. The agreement marks a return of the partnership between Cricket Australia and GPY&R, who previously held the business until 2007.
GPY&R will be working across the whole Cricket Australia business, including campaigns for this season’s Commonwealth Bank Series, KFC Twenty 20 Internationals and KFC Twenty20 Big Bash. The first campaign being developed is for the coming Commonwealth Bank Series against England.
Y&R Brands CEO Russel Howcroft (left) said he was delighted CA had returned to the fold: “We have had a very long association with Cricket Australia, dating back to the days when Hamish McLennan ran the Patts Melbourne office. CA is an iconic sporting brand and their decision to appoint Patts is a great endorsement of the effort the team has done in restructuring the business, and in the thinking and work that went into the pitch.”
“It’s a gratifying result, particularly as it follows hard on the heelsof the ADF win in Melbourne, further new business from Cadbury andState and local government wins in the Sydney and Brisbane offices. Addto that four Cannes Lions, a record 38 MADC finalists, recent seniorplanning and creative hires in Brisbane and Melbourne and it‚s shapingup as a pretty impressive year for Patts in Australia.”
Cricket Australia General Manager of Cricket Marketing Services MikeMcKenna is looking forward to a big season ahead: “Cricket Australia isfocused on making the 2010-11 season the biggest in history and usingthis opportunity to grow the game. The season presents a massiveopportunity for us with England returning for the Vodafone Ashes Seriesin what is set to be a thrilling series, the evolution of the one-dayformat and the hype that continues around Twenty20 cricket – inparticular the enormously successful KFC Twenty20 Big Bash.
“GPY&R presented a very creative and innovative pitch to us, theyshowed a strong understanding of our brand, the sports andentertainment landscape and they were really excited by the hugepotential of cricket in this country.”
7 Comments
Therey are getting it very right over there at Patts. Good to see.
Winning stroke.
Russell’s so hot right now
all they have to do now is treat their people with dignity and respect. it might just be their biggest hurdle.
I bet Russell bowls like John Howard..
http://www.youtube.com/watch?v=iGqTayhu5QM
Pardon the tortured metaphor, but today’s news has bowled a curve ball. The urgent number one priority, Big Russ, is to restore credibility to this once-great sport.
Watch it, 9.36.
Betting on cricket is a bit of an issue right now.
(PS: Actually, the ball Howard was bowling with was heavily wrapped in sticky tape that – as it does – stuck to his fingers. And it’s not quite in the league of poor old Bob Hawke’s hook shot that smashed his glasses – and, eventually, caused him to lose the sight in one eye.)