Latest CommBank: “We open on a bulldog…”
August 9 2010, 4:53 pm | | 27 Comments
The latest Commonwealth Bank spot, via Goodby Silverstein & Partners, San Francisco, is more determined to be different than ever…
The latest Commonwealth Bank spot, via Goodby Silverstein & Partners, San Francisco, is more determined to be different than ever…
27 Comments
I think ANZ has a far better humour approach to its ads
this is just a shit response to their latest block of ads
and its not that great of an idea….
Cue the abuse.
woof.
Poor
“We open on a dog’s anus.”
oh. dear. god…
should read,
‘Determined to make meaningless pap’
dog shit
It’s certainly a fairly indirect way of talking about prompt customer service. But then, going to the fundament of strategy, is that really an issue of concern? I wouldn’t have thought it’s one of he big ones.
I reckon it’s fuckin’ top.
It lives up to its own brand positioning by being different and fresh, and remains relevant and benefit-based.
Power to ’em, fuck the haters.
This dog of a campaign needs to be put down.
This ad is both the dog’s breakfast AND the dog’s balls.
I think all of the spots are pretty good. But the tone is starting to grate on me, humility is slowly being replaced by arrogance. Starting to sound all so easy.
Awful…..and I love dogs
Determined to be dumb.
Why, oh why would they PR this?
It’s just asking for a caning.
Oh dear dog!
My wife saw this last night on TV and after it finished said to me “what was that an ad for?”
Whoooooooooooo stinker!
“We open on bullshit…”
I like it more than the other spots, although it’s still way too obvious.
12:34… I pity you. Do you live together or in separate houses?
It’s a astonishingly poor ad.
Verfremdungseffekt, or distancing the audience, in this case by making reference to the technique of the art itself, can be employed well.
But making it the whole point of the communication because you think it’s clever, is desperately naïve and amateurish.
Especially when the execution is as uninspired and witless as this one!!!
This is completely irrelevant to the mainstream bank customers of Australia.
Why do Comm Bank think that anyone could give a stuff about how they make ads? “we open on a Bulldog” and “here’s our stupid American Ad Agency” have nothing to do with what the Comm Bank does for it’s customers and what people want from their large, billion dollar profit bank!
It’s absurd. And the only reason it’s working is because they manipulate the research to say so and they spend a fortune flighting it. Here’s a test why don’t you run it with half the budget?
Honestly if you sat in a lounge room at Mt Druid while this played on the telly – you would see how stupid it is.
IS Mt Druid near Stonehenge?
I’d like to see the dog (CBA) eat Barbara (ANZ) – that would be worth watching.
What a pointless ad…
The woman came back quickly coz the CBA staff said..there’s nothing we can do about all those extra hidden charges, and if you want to change anything you’ll have to pay even bigger exit fees. That’s just how it is.
The woman came back quickly because CBA charged her $3 then told her to go and get fucked.
You know these guys ripped this ad off!!
http://www.youtube.com/watch?v=K7ijijXTt9A
Check it out, maybe worth it’s own post!