NZ marketer Michele Teague appointed managing director of The Campaign Palace, Sydney

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Michele-Teague-web.jpgThe Campaign Palace has named Michele Teague as managing director of its Sydney office. One of New Zealand’s leading marketers, Teague has had extensive experience in a number of NZ’s leading corporates in technology, FMCG, tourism, retail and advertising agency sectors.

She joins the Campaign Palace from Telecom NZ where she  recently held the position head of communications for retail. She is also on the the board of the New Zealand Rugby League, chairing the remuneration committee. Teague  has also had senior marketing and management roles at Restaurant Brands (operators of the KFC, Pizza Hut and Yum franchises in NZ), Pacific Retail Group, Woolworths and as global marketing manager for Air New Zealand.

Teague started her career on the agency side, including eight years atY&R’s Mattingly.  Career highlights have included developing the ‘Inspiring Journeys’ brand strategy for Air NZ and the brandingcampaign and relaunch of Telecom’s 3G XT mobile network last year.

 

TCP executive chairman Mark Mackay said he had searched globally tofill the Sydney post and Teague was the standout from a shortlist ofwell credentialled candidates: “Michele comes to us with an outstandingcorporate background and will have serious credibility with ourclients. Her experience with retail, FMCG and fast food, her ability tomanage significant budgets and staff, and her track record in buildingand reviving brands, speaks for itself. She is a very good marketer whohas an innate understanding of brand and retail communication.

“She’s also a pragmatic, capable leader and a great communicator. Michele will be a huge asset to the Palace team.”

Says Teague: “I am delighted to be joining an agency with such awonderful creative body of work, and portfolio of blue chip brands. It’s an exciting time to be in the advertising industry as we embracethe challenges of new channels, content and branding of the completecustomer journey.  The Campaign Palace is well positioned to rise tothese challenges, and I look forward to leading the team in thisdirection.”

Teague, who is effectively replacing South African CEO Jacques Burger, will start at The Palace on October 11. UPDATE: Her appointment comes as AdNews reports that Westpac has dumped The Palace from its roster.