Meerkats dominates at the PADC Awards with their HBF work winning Best of Show, three of the four Gold awards, and Copywriter of the Year

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HBF.jpgLast night was a very big night for Meerkats, Campaign Brief’s reigning WA Agency of the Year.

Perth’s hottest agency dominated the results at this year’s PADC Awards, held last night in the ballroom at the Burswood Hotel. The agency picked up Best of Show, three Gold awards, two Silver and three Bronzes – most of it for their work on the HBF “Your health is all that matters” television and radio campaign.

2010_PADC_Table.jpgMeerkats won Best of Show and Gold for HBF ‘Working Less’. Gold for the whole HBF tvc campaign, and their third Gold for the HBF radio spot ‘Sound of Silence’. Their two Silver awards were for HBF ‘Fish and Chips’ and for the whole HBF ‘Your health is all that matters’ radio campaign. In addition copywriter Kurt Beaudoin won the Copywriter of the Year award.

The next best performing agency was Marketforce with one Gold, two Silver and 7 Bronzes. The agency’s Gold was for their Fresh Digital – Event Branding work in the Miscellaneous category. Marketforce creative director Andrew Tinning picked up one of the big awards of the night, winning The West Australian Fellowship Award that carries with it a trip to the Cannes International Advertising Festival next June.

The Brand Agency ranked third at the awards – winning six Silver and six Bronze awards. Their best performer was the Perth Zoo ‘Elephant Art’ print and poster campaign, which pulled in four Silver and three Bronzes (shown below).

The West Australian sponsored Creative Champion Awards were won by Eleanor Costello (Drug & Alcohol Office) and Brendon Lewis (Marketforce).

Nick Gallagher from Brainestorm won the Upson Medal for Sound.

The Brand Agency’s Craig Buchanan won Photographer of the Year.

Dewi Graves from Gatecrasher won Designer of the Year for work on the Betts account.

Liam Riddler from Curtin won the Student Creative Award.

Scott Wright from Solo Films won Commercial Director of the Year for the ‘Bobisms’ campaign for Westnet.

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