Paul Dery promoted to ACD at R/GA New York
Paul Dery - the son of M&C Saatchi's Tom Dery - has been promoted from copywriter to associate creative director at digital powerhouse R/GA New York.
report directly to R/GA chief creative officer and fellow Australian Nick Law
who is in Australia to present the keynote speech at the Caxton Awards in Noosa the weekend after next.
"Paul is in the vanguard of R/GA's transformation into one of the most multi-discipline agencies on the planet," Law said.
"A prodigiously talented writer from the marketing and advertising world, Paul's deft collaborative skills have him working with a myriad of disciplines across R/GA," added Law. "Despite his regular off-colour jokes causing offence, most of the 350 creatives rattling around in our New York office want to work with him since doing so usually results in great work."
In his new role Dery will lead various creative teams across R/GA's most prestigious blue chip accounts Nike (American) Football, MasterCard and ChapStick.
The move caps off a meteoric rise for the former Sydneysider who began at R/GA as senior writer soon after landing in the US during the height of the recession 18 months ago.
"I was just happy to be employed! Working at the agency I had targeted before leaving home was a huge plus," Dery said.
He has had a roving commission working across all parts of the Interpublic Group owned agency, widely considered the world's most progressive digital shop. His role has included winning R/GA a plethora of new business as a key part of its pitch team.
"Traditional thinking is still key, but is totally under-utilised if not merged with leading technology and that's where R/GA is at the forefront," Dery said of his employer, recently anointed Adweek's Digital Agency of the Decade.
The former M&C Saatchi copywriter gained notoriety at R/GA last year for creating an iPhone app for a Pepsi energy drink that became the second most downloaded app in the world before being pulled by the client for being sexist.
The app, for the AMP brand, instructed men on how to pick up different women "types", including "married girl" and "rebound girl" caused a furore amongst women's rights groups.