BWM Melbourne snares former Saatchi's Paris creative Amy Hollier for creative group head role

Amy-Hollier-web.jpgBelgiovane Williams Mackay Melbourne has further strengthened its senior creative team with the appointment of Amy Hollier as creative group head.

Hollier, who has spent the last six years at Saatchi & Saatchi in Paris, was responsible for creating Europe-wide campaigns on the Procter & Gamble megabrand Ariel. She also worked in Geneva adding FMCG sex appeal to pharmaceutical brands Voltaren and Lamisil.

Hollier has worked across a number of successful campaigns, picking up a One Show for the Sony Ericsson 'Puppies' campaign and London International Awards for her work on the Reporters Without Borders account.
Prior to moving overseas, Hollier had worked on iconic Aussie brands like McCain, IXL, SPC Ardmona and Yellow Pages.

"We are thrilled to have Amy back on home soil and working with the team here in Melbourne. Her experience with FMCG products and working with big brands will really assist us in continuing to create innovative campaigns for our clients," said BWM Melbourne managing director Hugh Nairn.

In her new role, Hollier will work across major brands including Twinings and will be reporting to Nairn.


Fun Guy said:

It's not every day you see "sex appeal" and "Lamisil" used in the same sentence.

Anonymous said:

Amy Hollier -Very clever funny woman

If I could just get some clarification said:

Did she add sex appeal by her very presence, or was sex appeal added as a result of a meticulously executed strategic & creative marketing & advertising process?

jen said:


Anonymous said:

Amy is awesome. Congatulations!

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