Monkeys joins Diageo roster with Smirnoff win
February 23 2011, 8:43 am | | 8 Comments
CB exclusive – CB can reveal that Diageo has awarded the prized Smirnoff account to the Monkeys after a shootout with 303 Sydney.
The Monkeys joins Leo Burnett, Sydney on the Diageo roster. Diageo’s other brands include Johnnie Walker, Bundaberg Rum, Baileys Irish Cream and Guinness.
8 Comments
Losing this is a big deal globally.
I wouldn’t want it on my watch.
Squeeky bum time.
“Smirnoff and Three DRUNK Monkeys” Much better headline
Yes, now they really will be three drunk monkeys. What I’m curious about is how they assured the client they’d be responsible custodians of the brand. A name change, perhaps?
Congratulations monkeys. Look forward to seeing the work.
What happened to JWT – weren’t they awarded the business for Asia Pac a year ago?
“Monkeys drunk after Smirnoff win”
So Diageo tasked with promoting responsible drinking hires a company called Drunk Monkeys fair or not I see the press having a field day with this one.
“Bottoms up, Monkeys!”