Allan Moffat turns up the volume on the supercharged Boss 335 GT in new campaign
The new Boss 335 GT is the most powerful V8 FPV has ever built. And with more grunt than anything Allan Moffat drove to claim his 4 Bathurst wins and 4 Australian Touring Car Championships, the racing legend was keen to put the car through its paces in a new commercial created by Wilson Everard Advertising.
“It’s hard to believe you can get this level of performance in a family sized Australian sedan” said Moffat. “It obliterates the local opposition and makes life tough for Euro hot rods at twice the price!”
The new TVC focuses on the sound generated by the new supercharged, all-aluminium V8.
“With a bi-modal quad exhaust system, the new GT pumps out engine notes that let you know it’s absolutely and positively the Boss,” said Joint Creative Director Jeremy Wynne. Filmed at the Ford Proving Ground in Geelong by Horizon films, the commercial also introduces the new supercharged Boss 315 GS and is set to launch during the Clipsal 500.
7 Comments
I think they could have used Moffat’s legendary status with the GTHO heritage far more effectively – ie, creatively. But then I guess you can see the JWT heritage shining through.
The end line; “Want to hear it again?” is a steal from an old commercial. Can’t remember what, but I am sure there’s a blogger out there who can ( not including someone in Wilson Everard!)
Thats a c%$t thing to say about Jeremy! He’s one of the better car CD’s in this country and is responsible for some of Australia’s most memorable car TVC’s.
Problem is he was probably given about 10 grand to produce this rubbish and was cornered like a dog, by the client, account managers and budget…
I feel sorry for him. I wish he was back at JWT looking after our work.
The director (if there was one) should be shot for such crap!
This is not someone from Wilson Everard!
I work for Ford Australia and not FPV!.
Alan Moffat.
Pedestrian.
Ironic.
5.40pm You don’t work at Ford, it’s quite obvious.
If you did had any input into the work then you wouldn’t let JWT punch out turds like the connected Fiesta rubbish!
PS Beautiful dildo placement
It’s not just in the showroom: as a Blue Oval man, it’s tragic to watch FPV slip further and further behind HSV with communication like this.
Even worse – and this is maybe a comment for an automotive thread, not advertising – the fact that they sing the praises of a flagship beast, then present it alongside a stripped-down taxi version completely dilutes the impact.
Hurts.
What, exactly, is a “car CD”?
Someone who won’t approve a script unless it contains the phrase “we open on the car driving majestically along a winding road, preferably in New Zealand”?
No wonder most car ads in this country all look and feel the same.
ps – pretty much every memorable car TVC done in this country over the last decade or two has been for Toyota. Ford advertising has mostly been wallpaper.