GPY&R Melbourne and The Marketing Store Sydney score Gold at first night of Adfest 2011
The Marketing Store Sydney scored two Golds for Bundaberg Rum ‘Bundy Skycouch’ and GPY&R Melbourne won one Gold for Cottee’s ‘Beach Blaster’ at the Promo Lotus Awards, held tonight at Adfest in Phuket.
Of only four Golds handed out on the night, three went to Australia. Of the five Silvers handed out, three went to Aussie shops. Of the six Bronze Awards, two went to Australia.
Best of Promo went to Dentsu Tokyo for UNIQLOC ‘Lucky Line’.
Clemenger BBDO, Melbourne won two Silver Awards for Sensis Yellow Pages ‘Hidden Pizza Restaurant’ and two Bronze Awards for M&M’s ‘Bare All’.
DDB Melbourne won Silver for the Morning Fresh ‘Dirty Dishes’ campaign.
In the Outdoor Lotus Awards, JWT New Zealand won Bronze for Kit Kat ‘Chairs’, while Clemenger BBDO Melbourrne won Bronze for the Carlton Draught ‘Magnatron’. Best on Outdoor was awarded to China Environmental Protection Foundation ‘Green Pedestrian Crossing’. Only three Gold, seven Silver and six Bronze were awarded in Outdoor.
The Direct Lotus category was even tougher, with only one Gold, four Silver and seven Bronze handed out on the night – and no Best of Direct was awarded. Clemenger BBDO, Melbourne scored Bronze for Sensis Yellow Pages ‘Hidden Pizza Restaurant’ and Mojo Sydney won Bronze for Burn Energy Drink ‘burn.com’.
In the Cyber Lotus category, the jurty was more generous, with four Gold, 14 Silver and 16 Bronze awarded. DDB Melbourne won Silver for the Devil’s Lair website, M&C Saatchi/Mark Sydney won two Bronze Awards for Samsung Wave ‘Mr Knowitall’ and JWT Sydney won Bronze for Schick ‘Man of a 1000 Faces Shave O Matic’.
VIEW THE LIST OF WINNERS – Outdoor, Cyber, Direct, Promo, Design, Print Craft, Film Craft and New Director Lotus.
5 Comments
Well Done again Coulson and team. On fire as usual!
Oh yeah the Cottee’s Beach Blaster campaign…..hang on… WHAT?!?
Beach Blaster again! Well done Fran and Matt!
Fuck, I remember when the words ‘sales promotion’ used to send people hiding under their desks until the hapless suit wandered off, searching in vain for a team to work on his crap.
Then Cannes started giving out promo lions, and now everyone wants to play.
Anyone doubting the worth of awards should consider that. Maybe Cannes should introduce “Best 5 second live read from the guy on breakfast radio.”
Actually, I’ve always thought they should have a category for “best work on an obviously shitty brief, for a clueless and obstructionist client “. That’d give the majority of australian creatives a decent crack at some metal.
Is it just me, or is Fran smokin’ hot?