In the USA Honest Tea is the best policy
March 8 2011, 11:10 pm | | 11 Comments
To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system.
The creative director on the campaign – which has just been picked as Bestads Best Outdoor of the Week – is Aussie expat Sam Saunders.
11 Comments
Simple, timely and relevant. Brilliant.
Nice. Me likey.
Very fresh idea and it’s nice to see something that actually has measurable conversion in sales/growth rather than “starting a discussion”. Am a fan!
Double likey.
11:01 That you az dog?
Lovely stuff.
What’s the deal with secretly capturing people for the spots? does everyone have to sign a talent form? As if the people that hoiked the brew would want to be part of it? C’mon guys. FAIL.
i think your missing the point. the film isn’t the spot. the film is evidence that it happened.
This is hilarious. Obviously, they put it in the “safest” neighborhoods in the cities.
And if it’s supposed to be the biggest cities in America…where’s Houston, Phoenix and Philly? Wait, too rough and “dishonest” for you?
Boston isn’t even in the top 15 biggest cities in America.
This is total bullshit and fake.
Dishonest Tea indeed.
This is wonderful wonderful stuff.
I wish we had this tea in australia :)!!
Simple ideas are usually the strongest…
Yeah, nice idea.
Shame it was done by Nando’s in Canada three years earlier…
http://www.youtube.com/watch?v=QaT249jaldE
Marty! This has ben done by Clemenger in the future.