Saatchi & Saatchi keeps shopping after deal to buy Three Drunk Monkeys falls through
March 18 2011, 11:44 am | | 33 Comments
Following up on the CB story last week, Julian Lee in today’s smh.com reports that Saatchi & Saatchi will continue to look at acquisitions in Australia to reboot its business here, despite the failure of its attempt to buy the independent advertising agency Three Drunk Monkeys.
The Sydney agency, opened by three former Saatchi’s staffers (pictured) four years ago, has rebuffed the advances, declaring it is not for sale, reports Lee.
33 Comments
Translation:
They decided they weren’t offered enough.
Translation:
They decided they weren’t offered enough . . . .
Yet
Translation:
Saatchi’s is in a bad place. And stories like this DO NOT HELP IT in any way.
Why, if we want to encourage creativity as an industry, which we need effective competition for, would someone print rumour mongering stories in the first place.
I thought Campaign Brief was originally designed to champion creative.
Out of interest, how much would an agency like 3DM be worth? Does anyone care to speculate?
pheww!!!
Was never going to happen.
Speaking of Saatchi’s, did they do this latest Toyota ad with the glass organs?
I’m surprised Lynchy you haven’t already posted it. A bit of positive PR for S&S wouldn’t go astray.
http://www.toyota.com.au/toyota/promise/gallery-carousel?WT.ac=Tab2ToyotaBrandFindOutMore
I like.
Oh dear Jacko. Could you be more desperate for the self promotion.
Translation:
Lassen Sie die Katze aus dem Sack, wenn man auf einem sinkenden Schiff sind.
insightful!
well done Jacko!
Yes, Saatchis did ‘glass organs’
Thank god!
Onya monkeys.
COLMAN RASIC!!!
Well done Yanni P – The master mind behind the Toyota ad.
Lynchy,
Post the Toyota ad. Can’t see it.
Do we get to see the glass organs in a crash test dummy situation?
Colman Rasic?
Doesn’t Saatchi need clients?
Jacko. Surely you’ve been in the game long enough to know your name will still be on the credits when you leave. Calm down & grow up. You’re embarrassing yourself.
Dan Beamont is so hot right now.
Settle down 6:22, that’s not Jacko’s style. Besides, he doesn’t need PR himself.
the best part of that toyota ad is the clever new use of the jump
although maybe a jumping glass dummy would have been funny
Congrats Yanni, Jacko. Awesome spot for Toyota. Best one so far this year.
I find the Toyota ad totally misleading.
If what they are saying is true why wouldn’t they crash test the glass dummy?
Is it because it would smash into pieces? I’m pretty sure it would.
Did the agency and Toyota not think of that? did they not think people would think that? Bad thinking.
They spent 3/4 of the ad making a glass crash test dummy telling us what everyone already knows – humans are fragile. And that’s it!
I’m sorry, If you are going to make a glass crash test dummy then crash test it! Show me.
I had a look at the rest of the videos on the site and the Toyota Thums thing is actually impressive technology.
It’s a shame the agency got caught up on producing a nice bit of film.
Shamefully misleading. Art for the sake of art at Toyota’s expense.
I really hope they prove me wrong with a follow up demo.
Why do pricks come on here and comment about ‘art for the sake of art’, over-analise the shit out of everything to find fault with anything remotely decent?
I’ve got to say, there’s a lot of literal thinking, small minded, backward dicks in the Australian industry at the moment. They sound exactly like the suits who work at a terrible agency I once freelanced for, but what’s even worse is these people are possibly in the creative department.
When you’ve done better, then you can criticise all the fuck you want. But have the balls to put your name to it, or look like a dick.
Anything that’s new, different or pushing Australian advertising forward should be praised. Tired old formulas from a book Ogilvy wrote 40 years ago should not.
Hey ‘Nothing to do with the ad or the merger’,
Have to agree with 3:31pm. What they are saying in the ad is black and white, people are fragile (like glass) and they are safe in Toyota because of it’s technology. Right?
Sorry, but that is a little misleading.
For what it’s worth I think the ad looks cool. Better than most thinks on the air.
The confusion comes when the glass crash test dummy is placed in the car. It’s implying it won’t smash. And as 3:31 said ‘If you are going to make a glass crash test dummy then crash test it’!
Now that’s not Oglivy thinking. Just common sense mate.
3.31 i agree with what you’re saying
3:31
If you found this ad misleading you’re clearly a fool. Ever heard of artistic license? Metaphors? You should listen to the VO before you make a naive comment and completely embarrass yourself.
For creativity’s sake, I hope you’re not in a position where you judge work.
My gripe about the Toyota spot is a different one. Yes, it’s saying Toyotas are solid and well built, but isn’t any new car that rolls off the assembly line a ton and a half of pretty solid metal that should protect you in a not-too-serious crash? Or is it even closer to the truth that all new cars these days feature thinner and thinner gauge panel metal (to save weight and manufacturing cost) – and that of course would include Toyotas?
3:31
So your suggesting another crash test ad that shows a crash test… how creative of you.
It’s a fresh angle on a very tried and tested scenario… and the spot looks great. Nice work by the Saatchi guys in my book.
9:30 & 11:50am,
Artistic license and metaphors are great as long as it doesn’t mislead and is exaggerated so much that people get it isn’t real. Especially when talking about safety.
Problem is the ad is shot almost documentary style making people think that this is really what Toyota do.
No one is suggesting another crash test ad. Just something honest. Not a self indulgent piece of film. Something that tells me something I don’t already know about the product. I know humans are fragile.
Great idea Yanni P. They should have got you onto Toyota earlier. Forget all the idiots on here.
Hey 3.31 (and 10.18)
At no point did they suggest they actually used a glass crash test dummy. It’s a visually interesting way of showing (this is TV remember), as the voice over clearly explains, how they use computer modeling of the insides of people to see how crashes affect our organs. The ad never suggests that the glass wouldn’t break if it was used in a crash test either – there was a level of assumed knowledge. It simply showed us that this thinking is put into the car.
If you wanted to be so literal, you would then argue that people are less brittle and more flexible than glass (I had this confirmed by a doctor) so wouldn’t behave like glass organs in the first place. Or alternatively, you could have had a bunch of computer drawings of insides – because that would make a really watchable ad.
I’m not sure why I bothered explaining the bleeding obvious. The ad was great, and Toyota should get good mileage out of it.
peace is fragile.