Whybin\TBWA\Tequila, Sydney raids M&C Saatchi /Mark for new creative director Gavin McLeod

Gavin Mcleod PR-Medium-web.jpgCB Exclusive - After four years as creative director of M&C Saatchi/Mark, Sydney, Gavin McLeod is joining Whybin\TBWA\Tequila, Sydney as creative director.
 
During his time at M&C Saatchi, McLeod - who was promoted to CD in March 2007 - has grown the specialist direct and digital offering of Mark to over 100 people. It has consistently been the most awarded direct agency in the country, boasting several "agency of the year" accolades as well as being the second most awarded in the world in 2006 and the third most awarded in the world in both 2007 and 2008, according to the WON report.
 
Apart from being awarded at every major award show, McLeod has chaired juries at AWARD, AdFest and ADMA as well as judging at D&AD, The Caples and Cannes.
McLeod joins Whybin's Sydney in a time of positive momentum for the agency. In the past six months, the agency has changed the creative leadership at the top, hiring Matty Burton and Dave Bowman as joint ECDs. The agency has won five pitches straight, putting on over 120 million in new business. This combined with the recent output of work saw them awarded as AdNews NSW Agency Of The Year.
 
"We have worked with Gav in a previous life and he is the real deal. He's fiercely creative and he's also a gentleman. That's a pretty rare combination these days. We can't wait to start collaborating on some world class work and growing our business with him," says Bowman.
 
CB understands McLeod is one of several appointments to be announced in the coming weeks designed to significantly bolster the creative ranks within the TBWA offering in Australia.

20 Comments

Greidy said:

They'll certainly miss you, but you've already given them your all.

Congratulations to both you, and the new place.

Andy said:

Well done Gav.

TheDominicanDynamo said:

Now that's a Guy i'd love to work for, in an agency i've always wanted to be part of!.
Expect my self-promotiong DM piece in the mail shortly.

Anonymous said:

Huge grab for whybins and big loss for M&C, Gav is the man.

Anonymous said:

This is a brilliant hire. Gav is simply one of the best. Whybin TBWA is becoming scary.

Jeremy said:

Congratulations Gav. Well done!

Anonymous said:


WTBWA-BOOM!

Anonymous said:

onya gav.

Anonymous said:


TBWA #WINNING

Anonymous said:

Talented and a great bloke, offsets being South African nicely. Enjoy Gav you'll be missed.

Anonymous said:

Fuck that's a good hire. He's the best going in direct at the moment.

Anonymous said:

I guess breakfast at Fratelli Paradiso has more going for it than just the food.

Anonymous said:

I can remember showing this bloke my book fresh out of ad school. A very personable and polite chap. Good luck to you Gavin.

Anonymous said:

Geez that schmuck looking fella must have tiger's blood or something!

Anonymous said:

Couldn't\They\Both\Spend a bit more time Coming/Up/With/New/Single/Names?

Michelle said:

I'm with anon @ 4:33 PM. Gavin has all the talent of a remarkable ad man without the ego. Wish all the best to one of the nicest guys in ad land.

Anonymous said:

They don't come any more talented or personable than Gavin.

Well done mate.

Paul

Anonymous said:

Can i just say that Gavin McLeod is a great guy? He's swell.

Anonymous said:

Dave-body Gav-legs just made a great hire. Well done Bradders.

matt said:

good luck Gav!

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