Ogilvy launches ‘Young Turks’, a group-wide young talent development scheme
Ogilvy has launched a young talent development initiative – across the whole group in Australia – to reinforce its heritage of training and nurturing the future leaders of business.
Called the ‘Young Turks’, the program’s name refers to David Ogilvy’s vision when he started the agency. In 1948 he wrote, “In hiring, the emphasis will be on youth. We are looking for young Turks. I have no use for toadies or hacks.”
The scheme is open to anyone within any Ogilvy company in Australia whois under 26, or has less than three years experience in the industry.
Executive chairman of Ogilvy Australia, Tom Moult, explains: “I wantYoung Turks to be an opportunity for our young people to have their sayand get their careers moving faster. We need to ensure our young talentis given a clear voice and a platform to keep the old guys on theirtoes!”
“It’s a demonstration of the enormous depth of expertise we have in the group that over seventy people have signed up.”
As well as networking with senior leadership at regular events, thegroup will be handling projects from agency management teams to allowthem to demonstrate their expertise and talent.
Sydney committee member, Stephen Doyle said: “The structure of theprogram is largely dictated by the input from the group. We have beengiven a great opportunity from management to learn from the best,challenge the status quo and have a few laughs along the way.”
“Young recruits are an important investment for Ogilvy. They haveamazing talent, passion and drive and are the future leaders of ourbusiness, but only if they are given the right development, support andopportunities,” added Moult.
The group is led by committees in both Sydney and Melbourne. OgilvySydney and Ogilvy Group Melbourne are part of STW Group, Australia’sleading marketing content and communications services group.
Picture credits:
Top left – Young Turks Ogilvy Sydney
Below left – Young Turks Ogilvy Melbourne
17 Comments
Looking for young, ambitious talent? I’m sucker for pain and come with experience.
http://wix.com/nzharrysingh/final
It’s best to learn your bad habits early
Nice to see a big agency actualy giving a shit about it’s future talent. In my experience, we just get churned and burned in most agencies these days.
Seems like a great agency. How many grads to they take on at each office each year??
In other words, we want young talent we can pay less money to while we get rid of the experienced more expensive ones.
The Ankara office is Ogilvy’s only hope
Nurturing young talent???
This from one of the few big agencies that doesn’t even support AWARD School.
11:06
Yeah, but they do support the MADC Ignition program’s PAID internship. Onya Knoxie!
Ogilvy has always supported young talent. And by support, I mean hire them young, pay them next to nothing, teach them next to nothing but give them a big title and make them work until all hours. Then, when they aren’t working to the standard of their fake Account Manager or whatever title, because they have no experience, after the agency has burnt them out, they fire them. Because you know, they didn’t “exceed expectations”. This agency prides itself on hiring young, dirt cheap, green staff to look after major accounts, to save money (major telco ring a bell) and boy does it show in the work. Then they’re shocked when both their staff and the account walks out the door. Yet they never ever learn…
I wish their new initiative all the best. Even though all they’ve really done is give a formal title to their process. New recruits, you have been warned.
If it takes a whole bunch of paid-next-to-nothings to show that the dinosaurs keeping the senior seats warm in agencies are falling further and further behind the times every day, then I say let’s support this program!
The problem with Ogilvy is the way they treat creatives, old and young. Ask any recruiter. It’s suit led. By old Turks. But surely, on the eve of ANZAC Day we can find a more appropriate appellation than Young Turks?
@1:09pm – Sounds like you’ve been burned before. Come on it’s a tough world this ad game, toughen the hell up or go find another job…
I agree with Oprah.
But hey, good luck turning the frigate around.
good to see there are some babes in ogilvy!
I don’t think 1:09 is burnt at all. It’s a very good observation.
When you speak to the people that actually do the grunt work at Ogilvy and hear the way they’re treated, it’s clear that Ogilvy is riddled with problems. This scheme is completely hypocritical. I’m not sure what Ogilvy’s agenda is, but if they were truly committed to nurturing young talent they wouldn’t exploit them the way they do.
At the end of the day, the young talent should look at the work that Ogilvy is producing and ask themselves: Do I want to aspire to that? Do I want to be on the low end of the spectrum in terms of creativity and work for an agency that doesn’t have good practice.
So a message to the Young Turks – you can’t soar when you’re flying with turkeys.
The term Young Turks wasn’t coined by Ogilvy and has very little to do with ANZAC Day http://en.wikipedia.org/wiki/Young_Turks
This is stupid!