Noise makes itself heard with a ping-pong smash: who will be advertising’s ping-pong champions?
UPDATED WITH FINAL TEAM LINE-UP: Sydney-based sound house Noise International and M&C Saatchi/Mark have unveiled “Ping-Pong by Noise”, the first annual inter-agency ping-pong smash for Sydney’s creative shops.
The tournament will be held over three consecutive Thursday evenings starting Thursday May 19, and will see agency creatives battle it out to be crowned Advertising’s Ping-Pong Champions.
They’ve since made a “making of” video for the ad with the creative team from M&C explaining what its all about.
The event will begin with staggered heats spread over the first two evenings – with the quarters, semis and finals held on the final night. The prizes are hefty, including $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the coveted Ping Pong trophy.
M&C Saatchi/Mark has produced the campaign for the event, kicking off with a uniquely intregrated ‘digital DM’ piece, including a specially designed iApp by Doobalah, and supported by a web film directed by Dean Tirkot starring two of Australia’s table tennis legends.
“Ping-Pong has long been my favorite indoor game and I’m not alone,’ says Dan Higson, Noise International’s executive producer. “It’s very much the game of the moment with just about every TV show featuring a ping-pong scene. Susan Sarandon is even making a reality show following the growing cult of ping-pong enthusiasts (which we hope to feature in, of course). The response to the comp has been really great so far, so we expect most agencies will be entering.”
Laura Clarke, communications manager at Noise International told CB: “The shots (left) were taken of the DM before it was hand- delivered on Thursday and Friday to 40 creative directors at agencies across Sydney inviting their teams to enter the comp. It had a great response. The Campaign Brief logo was on the insert as media partner.
“Also – we had a new sponsor come on board on Thursday – Tooheys Extra Dry.
“We had lots of entries on Friday from agencies including: US, Three Drunk Monkeys, SapientNitro, DDB, M&C Saatchi, JWT, 12:20, Holler, MercerBell, Reborn and Bashful to name a few. I will keep you updated.
“Hope you like the DM. It all fits together really well. M&C designed and built the mini table / box and doobahlah created the iapp with sound from Noise.”
FINAL LIST OF AGENCIES:
US Sydney
Profero
Reborn
M&C Saatchi
Leo Burnett
JWT
Holler
DDB Sydney
BMF
Naked Communications
303
The White Agency
Ogilvy and Mather
Suede
MercerBell
The Works
Three Drunk Monkeys
Soap Creative
SapientNitro
Host
Euro RSCG
Whybin WTBWA
Clemenger BBDO
Saatchi & Saatchi
BMF are the winners of their Facebook competition. They win a private coaching lesson with Australian champion Trent Carter for posting the best ping-pong link.
15 Comments
A lot of effort’s gone into this. Good shit, I’m in.
Looks like a bit of fun, innit?
WOW.
Great result, beautiful art direction
nice one booker and co. looks slick.
yeah, ace – and nice one Bryer!
cairnsy & greeny from 3DM are my tip..their form was pretty good at DDB
Tintin?
Creative Team:
Josh Bryer
Alex Booker
Salvatore Gullifa
Ben Huxter
upload BOOKERS viral……
It’s everyone’s viral bro – but an amazing edit and grade singlehandedly by Alex… And it’s available via the big red link above !
Nice photo Pete!!
that would be Ben… Ben Yabsley
Hamish…game after I finish this Chicken Udon?
Just as good outdoors:
http://www.popp.net.au/