BCM launches new campaign ‘The Devil wants to be your friend’, for Queensland Theatre Company

To support and promote the spectacular new Queensland Theatre Company production Faustus starring the diabolically brilliant and acclaimed Australian actor John Bell, BCM is launching an integrated campaign inviting people to befriend the Devil on Facebook.

Originally created in the 16th Century, Faustus is based on a character who sold his soul to the Devil in exchange for unending knowledge, power and worldly pleasures – still relevant aspirations in today’s fast-paced, materialistic world. 

The story has been adapted many times throughout history by leading writers and composers of their time including Marlowe, Lizst, Schumann and Mahler.  In this latest adaption by Michael Gow, Queensland Theatre Company has partnered with the Bell Shakespeare Company for what is sure to be a brand new take on the centuries old myth. 

BEFRIEND THE DEVIL

So, how can theatre compete with the vast arsenal of entertainmentoptions available to people these days and how do we introduce a 400hundred year old story to a new, young audience?  Our answer: We putthe Devil on Facebook and ask people to befriend him.  In the newcampaign to promote Faustus, people will be asked to ‘visit’ the Devilon Facebook and trade somethingwith him for a chance to win tickets to the Faustus Opening Night atthe Brisbane Powerhouse on 2 June.  

The online Facebook campaign is complemented with Outdoor, eDMs and PR activity.

Thisis the third QTC production BCM has produced creative for, followingthe agency’s appointment to the account earlier this year.  

Credits:

Photographer: Ben Rollison