Aussies celebrate as the PR Grand Prix goes to Clemenger BBDO Melbourne for NAB 'Break Up'

Screen shot 2011-06-20 at 10.30.56 PM.jpgThumbnail image for Screen shot 2011-06-20 at 12.15.14 AM.jpgScreen shot 2011-06-21 at 6.54.35 AM.jpgThe 300 strong Aussie delegation in Cannes are celebrating tonight at the CB Curious Cocktail Party after Clemenger BBDO, Melbourne scooped the Cannes PR Lions Grand Prix for their National Australia Bank 'Break Up' campaign.

Leo Burnett Sydney were also celebrating after scoring a Gold Lion, one of only 10 handed out on the night, with their Bundy Watermark campaign.

The NAB campaign also won a Silver Lion. In total, only 39 Lions were awarded on the night.

Clemenger BBDO Melboure ECD Ant Keogh (left) dropped into the CB Curious party after the ceremony and was greeted by some well earned cheers from all there.

Now into its third year the PR category received 819 entries, up 43% from last year. The jury, chaired by Dave Senay, President & CEO of Fleishman-Hillard, shortlisted 105 and went on to award 10 gold, 13 silver and 15 bronze lions plus the Grand Prix. 

VIEW THE WINNERS:
PR Winners CL2011.xls



23 Comments

Anonymous said:

Nice!! Well done to all involved.

Anonymous said:

Nice work suits!

Anonymous said:

Class act, Ant.

How many other CDs would just bask in the glory themselves for the promo pic?
Supporting and crediting your creative teams is why every other creative around town would jump ship tomorrow to work with you.

Well done to all involved.

Anonymous said:

Seems to me the judges were voting for the case studies, not the actual ads. We'll look back in a few years and think how silly we (they) were.

Anonymous said:

Massive congratulations. That's awesome.

James said:

Legends, the lot of you. Well done.

Anonymous said:

Big up Will O'Rouke and Glue for pulling it all together

Samira said:

Bravo team. You make me proud of being an Aussie.
Sami

James said:

Legends, the lot of you. Well done.

Anonymous said:

congratulations guys.. Well done.

Anonymous said:

9:42. It was for PR. And tell me you wouldn't want it on your resume.

Anonymous said:

'Bundy Watermark' - gold for PR?

I think it's ironic that the first tie I'm hearing about this is the announcement of it's award win. Almost PR after the fact, isn't it?

Anonymous said:

Oh. PR. Is that a creative award or an effectiveness award? (genuine question, I haven't heard of the category).

Anonymous said:

@9:42 A grand prix is a grand prix, twatface.

Do you mind if I call you twatface?

smaz said:

well done to all involved

Anonymous said:

2:24, you don't understand, and you won't be around in a few years to think how silly it was to judge the presentation of the work rather than the work itself.
Do you mind that you'll be waiting tables soon?

Murray B said:

Well done Rohan and Pitty, you guys deserve it.

Yvie said:


I love Rohan & Pitty and so does the rest of the world.
Well played.

xxx

Anonymous said:

The idea itself is the core of what generated all that free PR.
The IDEA my friends.
You can't make it out of nothing.

Ricci said:

Well done to you all. Fingers crossed tonight in media and later in the week for integrated. NAB break up was a massive undertaking executed in a difficult category working to one very simple but unique and relevant idea across a ridiculous breadth of touchpoints delivering results every agency and client would be proud of- and they are. Congrats.

Rich said:

Bloody brilliant.
Well done you lot.
And well done for that client too.
Yeah 2:24pm. 9:42 you're a face of twats.

Anonymous said:

Rohan and Pitty you've worked hard for years on this client. Well done and congrats.

Anonymous said:

Such a great result for all your awesomeness Ro and Pitty. Enjoy it.

Leave a comment