Australian brand Vanish NapiSan appoints Washington D.C. lobbying firm Grayling to advise on $25m campaign to sponsor the White House

white house.jpgVanish NapiSan, the name trusted by generations of Australians for effective fabric stain removal, announced today the appointment of Grayling, a Public Policy Management and Communications firm in Washington D.C. to spearhead their campaign to sponsor the White House.

The Australian brand also plans to send a delegation to represent the company in negotiating the sponsorship terms with the White House.
The offer is currently set at $25 million Australian dollars (five million dollars a year over a period of five years) for exclusive naming rights for the building. With the huge multi-trillion fiscal deficit that the US is faced with, these sponsorship dollars would be a welcome addition to the American economy which is on the brink of collapse.

Grayling consultants have had careers in senior positions in the United States House of Representatives and Senate. Since their appointment the Grayling team have been working feverishly to secure meetings with Washington D.C. influencers, including with Members of Congress, whom Vanish NapiSan will need to connect with to discuss the offer.

Says Jerry M Ray, managing director at Grayling: "Following our meetings and discussions with the Vanish NapiSan team, we can see the logic in going for this sponsorship opportunity. This is a legitimate proposal and with the current state of the US economy, we believe that the US government should seriously consider the offer. We are confident that we can secure support for this campaign from key political officials."

Says Chris Tedesco, marketing director at Reckitt Benckiser:, "We are keen to take our campaign to sponsor the White House to the next level. Grayling has established relationships with senior Republican and Democratic leaders, which brings us one step closer to important contacts that are essential to the success of this campaign. By having a heavyweight lobbying firm like Grayling on board to support our efforts in the US, we hope to demonstrate our commitment to this campaign with the American government."

     


32 Comments

Anonymous said:

That's $25M wasted.

Anonymous said:

This is awesome

Anonymous said:

Brilliant!

Skeptical said:

Really... GRAYling? For a campaign w/ the WHITE house? I'm off to sniff some Napisan & hope when I get back it's all VANISHed...

Anonymous said:

Nice Euro.

Anonymous said:


Made me laugh. Nice one Steve and Co.

Anonymous said:

Having just enjoyed 'Christmas in July', I now have to deal with a displaced 'April fools'?

Anonymous said:

Lovely work - it will unfold nicely I reckon. Lots of press in the USA which will filter down to Oz.

Anonymous said:

Great. Brilliant. Hats off to accounts service for selling this in. Will make massive headlines around the world... But if I don't see that billboard atop the white house I'll be disappointed.... Oh wait. It won't happen. Bummer. Nice PR excercise though. And won't cost 25 mill either.

Anonymous said:


Nice. Clearly a bullshit campaign to get PR in the attempt to do it.

So I agree with 12.27; the billboard will never happen and Napisan don't have 25m to spend on a campaign - who does? But I do like it.

Kent Johnson said:

Laundering the US Economy Got to be worth 25 Mil....

Anonymous said:

THIS IS AWESOME! Obviously it wont happen haters but it's already got you talking about it and that doesn't cost 25mil...

Anonymous said:

Clever. And so much easier than re-naming the White House the Off-Whitish Sort-Of Creamish/Greyish With Greasy Stains That Never Quite Come Out House.

Uncle Sam said:


Ha ha. Obama needs the cash.

Anonymous said:

Stunts for status...

It gives political commentators an interesting way into the economic discussion.
I can see this being talked about on many capital hill shows with varying degrees of seriousness but it will be discussed.

Seriously a very interesting way to pull off a stunt, I wish them luck cause that's all it takes sometimes.

Anonymous said:

I'm sick of fake press releases written by copywriters. The lie is bigger than the idea.

Anonymous said:

Amen 1:49. Euro's attempt to make a shit idea look good. Fail.

Anonymous said:

looks interesting, tell me more....

Anonymous said:

1.49 . . . ummmm why are you in advertising?

Anonymous said:

For stunts like this to gain any traction there needs to be some slim possibility that this could happen.

In this case there isn't, and even the fattest American mouth breather will know that. So this becomes nothing more than a fake press release.

Anonymous said:

Next they're going to get an extra song put on the white album. Blahblahblah.

Anonymous said:

I smell another bullshit case study video to try and convince judges this whole "campaign" was more than just a false press release. Get your hand off it.

Anonymous said:

An extra song on the White Album? Really? Can't wait!

Anonymous said:

Not only is this a very funny and clever idea, but it's super-campaignable.
Cameron White
White Cliffs of Dover
The White Album
Etc Etc Etc

Anonymous said:


False press release? Really? How can you be so sure? At least give 'em a chance!

Anonymous said:

White Australia Policy. It just keeps giving.

Anonymous said:

Sorry, it's a fail.

Anonymous said:

Ha ha that's funny. Sorry not the campaign, the fact that Euro thinks it's good.

justacoolcat said:

Don't taunt the Eye of Sauron.

That screaming BAM! guy said:

Wherever this is heading I think it's brilliant. Having spent quite a few years working on cleaning product accounts myself, I can assure all the doubters this is ground breaking stuff. This is no beer account. To get a client like these folks to take a quantum like this...hats off to everyone involved. Sure beats crappy product comparisons and happy smiley families.

Whitey said:

Award school stuff. Move on.

Anonymous said:

Grayling talking to a black president about sponsoring the white house. I've got blue balls.

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