NAB and Clems Melbourne conduct experiments in honesty via TVC campaign launching Sunday

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Screen shot 2011-07-16 at 12.04.58 PM.jpgClemenger BBDO Melbourne will promote the latest installment of NAB’s ‘Break Up’ campaign, called ‘The Honesty Experiments’ via a series of spots which go to air on Sunday night.

To reward the honesty of Australians with credit cards from NAB to match, Clemenger BBDO Melbourne created a series of experiments designed to test (and candidly film) just how honest Australians really are.

Says Clemenger BBDO Melbourne executive creative director, Ant Keogh: “Like the ‘Breakup’ before it, this creative idea comes out of NAB changing their behaviour compared to the other banks. Once again, we are just showcasing a great product in a creative way.”

The Honesty Experiments launched online earlier this week and spread through social media, then go mass through television and more traditional mediums from today.

NAB is already monitoring the honesty of Australians on the NAB Honesty Hub: nab.com.au/honesty and through honest conversations on Twitter with @NAB. #honestaus.

Client: NAB

Agency: Clemenger BBDO, Melbourne

Executive Creative Director: Ant Keogh

Creative Directors: Tom Martin, Julian Schreiber, Rohan Lancaster, Darren Pitt

Senior Creatives: Ben Keenan, Quenton Miller

Senior Agency Producer: Sevda Cemo

Director: The Glue Society

Production company: Will O’Rourke

Production company producer: Ian Iveson

Post production company: The Editors /HUB PLUS

Sound production company: Flagstaff Studios

Music Production company: Level Two Music

Account management team: Simon Lamplough, Andrew Drougas, Belinda Danks, Melisa Lay, Tanya Garma Planner: Sarah Malcolm

Director Digital Innovation: Eaon Pritchard

Executive Interactive Producer: Sasha Cunningham

Interactive Producer: Terry Mann

PR agency: Mango PR