Kleenex Cottonelle promotes its green credentials with campaign launching Sunday via JWT Sydney

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Screen shot 2011-08-19 at 5.16.39 PM.jpgKleenex Cottonelle, via agency JWT Sydney, will launch a new integrated TV, Outdoor, POS and social media campaign this Sunday with the line ‘When Nature Calls’.

The campaign promotes the brand’s Forest Stewardship Council (FSC) certification which is supported by the Worls Wildlife Fund.