Pepsi Max cools the Doritos’ burn in co-branding campaign via Clemenger BBDO, Sydney
August 4 2011, 1:16 pm | | 52 Comments
Clemenger BBDO, Sydney has launched a co-branding campaign to promote PepsiCo brands Doritos ‘Burn’ and Pepsi Max ‘Ceasefire Lime’, which claims it ‘cools the burn’.
Agency: Clemenger BBDO, Sydney
Executive Creative Directors: Mike Spirkovski and Paul Nagy
Creative Director: Luke Chess
Creative team: Michael Dawson and Ben Alden
TV Producer: Katrina Morelli
Account management: Maddie Marsh (GAD) Smaran Jworchan (SAM), Jacob Baldock (AM)
Production Company: Finch
Director: Alexander Roberts
Media Agencies: PHD and MatchMedia
Clients: Andrew May @ Doritos, Adam Burling @ Pepsi
52 Comments
what a missed opportunity
This is not true. The fizzy drinks burns your tongue even more. Water is best to drink after spicy crap.
Can we please have some credits? There should be a ban on work being placed on this site without credits.
BROCK RODWELL!!!!!
Nice one Benny and Dawso x
Well well… doritos again, maybe this will do a little better than their last big Battle of The Turds campaign.
Considering the talent involved, this is a pretty disappointing effort.
Good ad.
Especially for a bunch of deadends
Why is it that Clems Melbourne has always done far better work than Clems Sydney?
Why is that?
You’ve got a bit of a thing for wrestlers and firemen lately, aye dawso…
I bet the portaloo got some action…
I love how Kumar pops his head up at the end. Awesome!!!
in Brock we trust
SINGALONG NOW! Three Creative Directors, one creative team… and a steaming turd floating in a stream.
How embarassing.
just dreadful on all levels.
Isn’t it 4 creative directors…am sure thats Ant popping up in last frame checking on the Sydney Boys.
Break me off a piece of that Dawso. A very funny spot guys, I can honestly say that I LOL’d.
Nice one Alexander, Finch and Dawso!
Embarrassing – and whats more embarrassing is the CDs would have been chomping at the bit to PR this.
I fail to see how there’s so many negative comments for this spot? Seems to be a lot of hating on CDs and agency without much looking at the campaign and its merit? It tells the story of the products, has unexpected moments via the creative and communicates the brands well. In my books that’s ticking all the boxes required. A hell of a lot better than a lot of ads on most nights.
On top of that.. awesome to see some FMCG brands interacting within the space and doing something different.
There’s big things to come from Clems Sydney fucknuckles.
Ignore how cheesy this spot is, because who really expects much from Doritos, but what about the extreme bad taste of doing a comedy ad involving firemen an fire emergencies in Australia.
Can an announcement about a period of very high fire danger in a country that has suffered such tremendous loss of life with entire communities destroyed ever really be funny, especially in the context of that comedy being used to sell junk food?
Somebody somewhere in this agency must have said to themselves that this might not go down too well in Victoria, wouldn’t they?
You are right 10:19 it’s in poor taste- especially when it’s so not funny. It’s like poor taste for no reason.
Amateurish in every way.
10:19,
I can’t believe you started your boring rant without an acknowledgment to the tradition owners of this blog, you PC loser.
Love you all xoxo
Why can’t we all just enjoy good work? Have a laugh, drink a beer, talk as peers. It’s advertising, it’s meant to be fun. Oh, because you sad hipster losers paying everything out don’t have jobs and resent that your privileged upbring amounted to nothing, you pathetic self loathing fucks.
I found this spot quite funny.
Upbringing. I meant upbringing, you pedantic pricks.
Nice one West Ham you nut job.
@11:38,11:48,12:05
Ever notice how the same sort of profane comments appear on the blog from the defenders of sub-par, mediocre work, attacking those who dare to comment with any degree of intelligence and insight on how badly the bar is being lowered by essentially retail agencies pandering to the lowest common denominator of spot making?
PC loser, pathetic self-loathing pricks, hipster losers, pedantic pricks. All that we’re missing here is the usual ‘wanker’ or two from the illiterati. As in other aspects of life, it’s always the under-educated who crop up to deliver their bad taste and worse diction to poison the well.
Ask the people in Marysville how they feel about using fire emergency references in exceedingly low-brow comedy skits to sell inedible crisps and fizzy sugar water. Then call them pedantic, PC, self-loathing, hipster, pathetic pricks and losers when you hear their angry responses. Maybe throw in an anti-aborigal racist slur about the ‘traditional owners’ while your at it, just to let us know the kind of person you really are, in case we hadn’t gotten the general idea from the rest of your repugnant remarks.
So no jokes about firemen EVER? What about planes? I’m still a bit sensative after 9/11…
@12:05, you really should have put ‘upbringing’ in single inverted commas, like I did just then. You’re quoting a word from another body of text.
If it was someone’s speech you were quoting, you would use double inverted commas.
Sure, it’s not Guinness Surfer – but how much of what we do is? I’m that a co-branding job between Doritos and Pepsi is pretty much as low budget as it gets, so expecting roaring lions and gushing pencils is a stretch, don’t you think blogerati?
Consider that it could have been a lot more dire than this – cue good looking couple eating followed by huge starbursts and shouty voiceover. But they made an effort to do something better, and considering the resources they had at their disposal they did pretty well.
Admission of interest: I know the director Alex, and reckon he did the best job possible with the script given and the money IMHO. He’s a great, enthusiastic bloke and if you have as small a budget as these guys probably did, you’ll get a great result.
HATE HATE HATE RANT RANT RANT!
At least the advertising is better than Coke Australia. “Perspective,” people.
I thought this was kinda funny.
As for the bush fire sensitivities rant – you’re a fool. It’s just an ad and a bit of fun, no need to take things so seriously you foolish sucka.
Perspective my arse. This is shit anyway you look at it.
shit
All involved should retire.
Given there is a lot of comments here that diss the spot (which I thought was quite effective for the brands ) I’d be interested to hear what people think would be improvements or why it’s crap? I’d much prefer to see constructive criticism on industry blogs than seeing schoolboy comments. As a fresh marketer (clientside) it’s a bit disheartening to see such put downs. That being said, what are people basing their comments on? Educate me!
looks like a turd, feels like a turd, smells like a turd, , tastes like a turd……yep, you guessed it…….
people please only post your best work on this blog. if however then this is your best work then i suggest you look into other career choices.
@Huffy and Ryan
You’re probably adults, or of adult age at least, and if you haven’t gotten it by now, sadly, you probably never will.
For Newbie, and you’ve made a fair request for which the only honest answer is to start again from scratch with an idea that’s a more clever take on the spicy hotness of your chips and the cooling quenching nature of your soda, certainly one this time around that doesn’t feature the same fire rescue personnel whom far too many Australians may be seeing in deadly earnest come December and January. It’s in bad taste, and should be something a snack food company would want to avoid, no?
The list of hot and cool metaphors are too numerous to mention.
@ Incredulous
TL;DR
Gotta love the third comment on here, demanding credits for the ad, whilst they themselves commemt anonymously.
Nice hypocrisy, twat.
@11:19
TL? DR? English please
TLDR = too long, didn’t read
@ Incredulous
Too Long; Didn’t Read. I haz ppend moar time on the interwebz than you n00b.
Of course, four sentences and two paragraphs, definitely too long for you lot, and as far as reading is concerned, are you sure you can?
Actually, to the person who said water soothes pain from spicy foods is wrong. Water makes it worse too. The BEST thing to soothe pain from spicy foods is actually milk, because it has a special enzyme in it.
Nice entertaining work. Simple, funny and I’m sure the client will find it effective.
Any ad that needs to open with a “fire alert” in order to get the viewers attention is clearly going to be shit. It’s not funny either. It’s in bad taste. Pretty insensitive guys.
Just had them, Nice, love it, Bring forth 1st 2nd and 3rd Degree Burn, ow yeah boys dar is more to cum.
Also water don’t do no better than Pepsi, Milk is the go, and don’t breath in through your mouth.
Laters Chumps
I notice Anonymous doesn’t care to defend his tirade against 10.19 with his name.
Well I’m a Melburnian. As soon as I saw this ad on TV I was horrified and shocked. Starting with a fire warning???
This is not funny, it’s puerile and offensive. Nothing to do with PC.
My family were trapped in the fires. Luckily, they survived.
And you people wonder why the rest of the country vomits a little in its mouth at the crap that comes out of mindless, vacuous, self-satisfied Sydney.