Cross City Tunnel aims to help punters 'beat the congestion' with new campaign via SHIFT, Sydney

Screen shot 2011-09-22 at 10.58.10 AM.jpgScreen shot 2011-09-22 at 10.59.09 AM.jpgScreen shot 2011-09-22 at 10.59.22 AM.jpgSydney's Cross City Tunnel, via agency SHIFT, Sydney, has launched a print and interactive campaign aiming to entice the public to 'beat the congestion'.

The campaign also includes an iPhone app which gives drivers real time data from traffic cameras.

9 Comments

Sue Denim said:

Didn't realise they had hired a bunch of award school rejects.

copied said:

Bad versions of the latest Economist work out of AMV UK.

Confused said:


It looks like a very basic representation of the digestive system, yet the car looks like a sperm reaching the ovum?

Please discuss.

Reluctant CCT User said:

will it work tho?

and who paid for this? Transfield? RTA? Or Bob Falcon Carr?

Tick tick boom said:

I agree with confused.

o dear said:

What are you on about?

Creative Review said:

Childishly simple, but a clear and comprehensible message nonetheless.

Doug Watson said:

The tunnel saves you 20 minutes travel from West to East in the peak. Perhaps someone should tell the punter.

Richard Denham said:

Doug, I totally agree.
Bring back the big, bold, motivating headline.

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