Cross City Tunnel aims to help punters 'beat the congestion' with new campaign via SHIFT, Sydney
Sydney's Cross City Tunnel, via agency SHIFT, Sydney, has launched a print and interactive campaign aiming to entice the public to 'beat the congestion'. The campaign also includes an iPhone app which gives drivers real time data from traffic cameras.
Didn't realise they had hired a bunch of award school rejects.
Bad versions of the latest Economist work out of AMV UK.
It looks like a very basic representation of the digestive system, yet the car looks like a sperm reaching the ovum?
Please discuss.
will it work tho?
and who paid for this? Transfield? RTA? Or Bob Falcon Carr?
I agree with confused.
What are you on about?
Childishly simple, but a clear and comprehensible message nonetheless.
The tunnel saves you 20 minutes travel from West to East in the peak. Perhaps someone should tell the punter.
Doug, I totally agree.
Bring back the big, bold, motivating headline.