Cross City Tunnel aims to help punters 'beat the congestion' with new campaign via SHIFT, Sydney

Screen shot 2011-09-22 at 10.58.10 AM.jpgScreen shot 2011-09-22 at 10.59.09 AM.jpgScreen shot 2011-09-22 at 10.59.22 AM.jpgSydney's Cross City Tunnel, via agency SHIFT, Sydney, has launched a print and interactive campaign aiming to entice the public to 'beat the congestion'.

The campaign also includes an iPhone app which gives drivers real time data from traffic cameras.


Sue Denim said:

Didn't realise they had hired a bunch of award school rejects.

copied said:

Bad versions of the latest Economist work out of AMV UK.

Confused said:

It looks like a very basic representation of the digestive system, yet the car looks like a sperm reaching the ovum?

Please discuss.

Reluctant CCT User said:

will it work tho?

and who paid for this? Transfield? RTA? Or Bob Falcon Carr?

Tick tick boom said:

I agree with confused.

o dear said:

What are you on about?

Creative Review said:

Childishly simple, but a clear and comprehensible message nonetheless.

Doug Watson said:

The tunnel saves you 20 minutes travel from West to East in the peak. Perhaps someone should tell the punter.

Richard Denham said:

Doug, I totally agree.
Bring back the big, bold, motivating headline.

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