Cross City Tunnel aims to help punters ‘beat the congestion’ with new campaign via SHIFT, Sydney
September 22 2011, 11:03 am | | 9 Comments
Sydney’s Cross City Tunnel, via agency SHIFT, Sydney, has launched a print and interactive campaign aiming to entice the public to ‘beat the congestion’.
The campaign also includes an iPhone app which gives drivers real time data from traffic cameras.
9 Comments
Didn’t realise they had hired a bunch of award school rejects.
Bad versions of the latest Economist work out of AMV UK.
It looks like a very basic representation of the digestive system, yet the car looks like a sperm reaching the ovum?
Please discuss.
will it work tho?
and who paid for this? Transfield? RTA? Or Bob Falcon Carr?
I agree with confused.
What are you on about?
Childishly simple, but a clear and comprehensible message nonetheless.
The tunnel saves you 20 minutes travel from West to East in the peak. Perhaps someone should tell the punter.
Doug, I totally agree.
Bring back the big, bold, motivating headline.