Leo Burnett entices Slurpee fans to flock to 7-Elevens around OZ for Slurpee BYO Cup Day
September 22 2011, 12:40 pm | | 19 Comments
Yesterday – September 21 – was Slurpee BYO Cup Day, and Slurpee fans flocked to 7-Elevens around Australia armed with substitute cups in the form of boots, fish bowls, footy trophies and dog bowls.
The campaign, which included a Facebook component, was created by Leo Burnett, Melbourne.
According to the agency, around 37,000 containers were brought to 7-Eleven stores yesterday.
Executive Creative Director: Jason Williams
Creative Group Head: Andrew Woodhead
Copywriters: Elle Bullen, Eamonn Dixon and Andrew Woodhead
Art Director: James Orr
19 Comments
I guess that explains the kid drinking out of his shoe on the train… Funny concept, i bet the target loved it too.
Pat on the back guys. Simple concept that is bang on for the TA. I’m sure you have a very happy client right about now.
Funny idea. And it looks like they ate it up (sorry couldn’t resist)
Slurpee shoe…funny.
where the fuck is my 5d?
Very cool promo.
Is any of this talent not from the agency?
Wish my client has the balls to do something like this.
Hehe, funny poo joke.
3:32…
You should start complaining.
After 3 years of shit slurp stuff on a fun and irreverent brand they have finally done something genuinely fun and irreverent. Well done to all involved – great campaign. Degree of difficulty 1. Should be plenty more of it.
award season’s obviously approaching…
Absolute corker. A lot of other drinks brands will be looking at this with envy. Top notch.
Wanted to dislike it, but couldn’t. Also great restraint not pulling the ‘world first’ card in the press release.
Brilliant!!!!
Definitely a very different kind of promo. Best in a while.
Agree 7.13. Tall order. The fact that it actually saw the light of day is a very impressive achievement.
This is really really category changing. It’s a completely new way to interact with brand. Haven’t seen anything like this even attempted before. Beyond impressive.
I love this the guys at Leo’s Melbourne and Sydney are right on the money at the moment in my eyes.
This gives me that ‘why didn’t I come up with that’ feeling, it’s good because the ad spend would have been not huge but it will really appeal to the target. Or they could have spent umpteen zillion on W+K to do a 6 minute cartoon that achieves nothing.
Good work and kudos to the client for having the balls to run it.