NZ Lotteries promotes life-changing 'Big Wednesday' in new spot via DDB New Zealand

Screen shot 2011-09-12 at 11.00.45 AM.jpgWinning Big Wednesday will see you living large on Thursday. And in this campaign DDB Group New Zealand brings the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.

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Screen shot 2011-09-12 at 11.01.13 AM.jpgClient:  NZ Lotteries
Agency: DDB Group New Zealand
Executive Creative Director:  Toby Talbot
Creative Director: Regan Grafton
Art Director: Lisa Fedyszyn
Copywriter:   Jonathan McMahon
Group Business Director:  Angela Watson
Account Director:  Jenny Travers
Account Manager: Sarah Dyck
Executive TV Producer: Judy Thompson
Agency Producer: Kim Baldwinson

Film Co: Finch Company
Producer: Julianne Shelton
Director: Christopher Riggert
DOP: Garry Phillips
Visual Effects: Fin Design

Client contacts:  
Todd McLeay, Warren Salisbury, Wendy Rayner, Justin Powell

12 Comments

TOIA said:

Is it me or is KIWI comedy creative just kicking arse...

Or is it that the clients in New Zealand just want to stand out and not get caught up in politically safe executions always worried about do gooders opinions...

Loved it... had to watch it twice

Remote said:

Another great idea from Toby's lot in NZ.
Not so sure about the execution..? But fun to watch.
Nice work DDB

yip said:

Loved it til the addy bit at the end

stink said:

That's it? What a let down. Heard so much about the idea.

we said:

split screen again, it's all the rage. I like seeing money spent excessively.

Dave said:

Made me smile from the get go and the smile got bigger as the ad progressed. Mighty fine advertising, well done!

Disco Stu said:

Awesome ad.
Would be a challenge to get all that shit by Thursday!

Ad Historian said:


Split screen technique again, by Jove?

Is it a case of moronic resonance or morons in residence?

Vote here.

Nath said:

Killing it Riggs. Killing it.

second opinion said:

split, flat and dull overall

Danger Mouse said:

to say it is underwhelming and incomprehensible is an understatement....the split screen is just confusing...

Is this meant to be a funny ad?... (cause it's not)

Ralphie said:

Lovely. Would love to see the interactive online version where you can slide the bar in real time...

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