Suncorp makes sure Queenslanders are covered in new campaign via George Patts Y&R, Brisbane

Suncorp Insurance, via GPY&R Brisbane, has launched a new campaign, its first since the recent severe weather events that rocked Queensland.

Built around a theme of ‘Don’t just hope you’re covered, know you’re covered’ the campaign taps into the mood of the State post-floods.

VIEW THE WATER SPOT

VIEW THE MOTHER NATURE SPOT

Says Chris Wilton, executive marketing manager at Suncorp Insurance: “We’re proud of the way our business covered Queenslanders during the recent devastating weather. These ads demonstrate not only our breadth of cover but also the peace of mind you get when you choose Suncorp.”

Says Piet Human, creative director at GPY&R: “Queenslanders have discovered recently that not all insurers are the same when it comes to paying out on claims. We wanted to create work that recognised the clear point of difference Suncorp now has.”

The first 2 commercials, ‘Water’ and ‘Mother Nature’ are on air now, to be followed by more work as another Queensland storm season approaches.

Agency:George Patterson Y&R, Brisbane

Account Manager: Jenna Featherstone