Suncorp makes sure Queenslanders are covered in new campaign via George Patts Y&R, Brisbane

Thursday 01, September 2011 at 9:17 AM by CB

Suncorp Insurance, via GPY&R Brisbane, has launched a new campaign, its first since the recent severe weather events that rocked Queensland.

Built around a theme of 'Don't just hope you're covered, know you're covered' the campaign taps into the mood of the State post-floods.

VIEW THE WATER SPOT
VIEW THE MOTHER NATURE SPOT

Says Chris Wilton, executive marketing manager at Suncorp Insurance: "We're proud of the way our business covered Queenslanders during the recent devastating weather. These ads demonstrate not only our breadth of cover but also the peace of mind you get when you choose Suncorp."

Says Piet Human, creative director at GPY&R: "Queenslanders have discovered recently that not all insurers are the same when it comes to paying out on claims. We wanted to create work that recognised the clear point of difference Suncorp now has."

The first 2 commercials, 'Water' and 'Mother Nature' are on air now, to be followed by more work as another Queensland storm season approaches.

Agency:George Patterson Y&R, Brisbane
Creative Director: Piet Human
Creative Group Head: Andrew Thompson
Art Director: Adam Gower
Producer: Kohbe Vela
Suncorp Executive Manager - Marketing: Chris Wilton
Suncorp Senior Brand Advisor: Natalie Choules
Account Director: Amanda Bowden
Account Manager: Jenna Featherstone