Leo Burnett launches ‘New York Writes Itself’ – creativity fueled by the real people of New York

New York Writes Itself – an initiative of Leo Burnett New York – is an ongoing series of creative productions fueled by the real people of New York. What people see and hear in the city is recorded as a ‘script’, which forms the inspiration for music, creative writing, art exhibitions and more.

The idea was conceived by star Aussie expat team Michael Canning and Kieran Antill – ex Leo Burnett, Sydney – under ECD Jay Benjamin, the American-born former co ECD of Leo Burnett Sydney.

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So what is the relationship between Leo Burnett and the New York Writes Itself? Leo Burnett is the curator of NYWI, and provides vision and funding for the program; It is not funded by any of the company’s clients or by any other brands.

As a creative company, Leo Burnett’s goal is to create ideas that people can really value and use as part of their everyday lives. In this way, NYWI is about creating a platform through which people can connect and create amazing works of creativity inspired by, and celebrating, the people of New York.