Droga5 secures Teamsport business to become Agency of Record for entire Puma global account

Majority Aussie-owned Droga5 New York today announced it has been awarded Puma’s Teamsport business, making Droga5 the AOR for Puma’s entire global account.  The agency has managed Puma’s Lifestyle, Running and Fitness ranges since 2008.

“Our relationship with Puma is an excellent example of what’s possible when both parties have shared ambitions, goals and a genuine belief in producing world-class work,” says Aussie expat David Droga (left), creative chairman of Droga5.  “After our success together on PUMA’s Lifestyle brands, we’re thrilled for the opportunity to do the same for Teamsport. Nothing beats seeing great work build business.”

“Droga5 has been a critical creative partner to Puma for the past three years, and as we prepare for major sporting events including the World Cup in 2014 and the Olympics in 2016, it was time to consolidate our brand efforts with one strategic partner,” said Antonio Bertone, Puma’s chief marketing officer.  “We are very confident that Droga5’s approach to Teamsport will deliver great success, but would also like to praise Syrup for being an integral part of Puma’s recent positive development in Teamsport.”

Droga5’s work for Puma Teamsport will begin appearing in Q1 2013. The agency’s ongoing work for Puma will continue in January 2012 with an ambitious new campaign for the 2012 Olympics starring the world’s fastest man, Usain Bolt.  

Droga5’s Puma Social work has won more than 33 industry awards, including eight Gold Lions and the Grand Prix award at Cannes, and one Gold and the Grand Prix at this year’s Jay Chiat Awards for Strategic Excellence.

Number five on the 2011 AdAge Agency A-List, Droga5 is an award-winning creative and strategic agency based in New York. Founded in 2006, Droga5 now counts as its clients Puma, Prudential, Unilever, Kraft, Hennessy and UNICEF, among others.