Pepsi Max launches integrated 'Bromitment' campaign via Colenso BBDO, Auckland

Screen shot 2011-12-06 at 4.07.38 PM.jpgScreen shot 2011-12-06 at 4.06.58 PM.jpgPepsi Max, via Colenso BBDO, Auckland, has launched 'Bromitment' - a pledge, promise, obligation to be there with your mates, to participate in any and all shenanigans that may go down.

The fully integrated campaign - including TV, web, The Rock Radio promo - audio from this morning below, Juice TV promo (giving away a Tattoo so you can show your bromitment in ink), even a brand Ambassador - encourages guys to go online and 'bromit' to three of their best mates.


By entering codes online, bromitees can test their bromitment and go in the draw to win a road trip down Route 66, run with the bulls in Pamplona, or skydive in Argentina. Not only that, but Pepsi Max is giving away $500 cash prizes every day for those who have entered codes.
Screen shot 2011-12-06 at 4.05.13 PM.jpgThe website is also a hub of all things bromitment. There is a definition available for anyone who is unaware, along with bromitment assistants. Downloadable PDF's that assist you to get out of things you should be doing to hang out with your mates, things like Doctors certificate, your Godmothers 60th Birthday etc

The promise: No longer will mates have to go without their mates.

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