Look Good...Feel Better charity launches new television commercial via DDB Remedy
CB Exclusive - Look Good...Feel Better' has launched a new television commercial created by DDB Remedy, Sydney to promote and raise the profile of the charity.Airing this week, the new TVC features Kerri-Anne Kennerley, the charity's patron, and Leanne Napoli, a cancer patient, highlighting the appearance-related issues that cancer patients face from undergoing chemotherapy and radiation treatment. The TVC was created to celebrate 21 years of work the charity has achieved and to communicate the visual issues that can come as a result of cancer treatment. The TVC will launch as a 30 second edition, supporting existing print materials.
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Says John
Bertolini, managing director at DDB Remedy: "DDB Remedy is
extremely proud of our long association with 'Look Good...Feel Better'.
This campaign highlights the excellent work the organisation achieves
and it how it transforms patients' lives. Working with an organisation
such as 'Look Good...Feel Better' really does give you perspective on
the 'bigger picture' and we are grateful to be able to do our bit to
help out with such a fantastic cause that helps so many people."
Adds David Blakeley, chairman Cancer Patients Foundation and managing director of Chanel Australia and New Zealand: "The work DDB has
done for 'Look Good...Feel Better' over the last 5 years has afforded
us a brand profile we simply could never have attained if not for their
generosity. DDB's consistent willingness to help us reach our audience,
so we help nearly 10,000 cancer patients each year is terrific. The
team's dedication to the cause and the creativity with which they have
approached our advertising campaigns has been outstanding."
DDB Remedy, the healthcare arm of DDB Group, has been working with 'Look
Good...Feel Better' on a pro bono basis for the past five years. Executive Creative Director - Dylan Harrison
Writer - Neil Harris
Business Management - Sophie Gibson, Sarah Hurst
Production House - Carnival Films
Director - Ben Flaxman
Producer - Ben O'Donnell
Edit House - The Editors
Editor - David Whittaker
Grade and Online - Digital Pictures
Colourist - Marcus Simpson
Flame Compositor - Marcus Bolton
Agency Producer - Alana Teasdale, DDB Group Sydney
Music - Nylon Studios
Composer - Blair Joscelyne
Media Agency - MEC Global
Look Good... Feel Better
National Program Manager - Sally Harold, Look Good...Feel Better
Fundraising Manager - Simon Flowerdew, Look Good...Feel Better
Communications Manager - Jacqui Backer, Look Good...Feel Better
Well done team :)