How Tui Brewery and Saatchi's NZ provided the perfect answer for blokes on Valentine's Day
Sometimes
finding the right Valentines gift for that special someone is a little
tricky, and sometimes you forget to get anything. So Tui and Saatchi
& Saatchi New Zealand created the perfect gift to help impress the missus -
DIY Roses.Yesterday, Kiwis found a bunch in every New Zealand Herald. All you have to do is tear out the page, roll it up and voila - instant bunch of Roses.
VIEW PDF TUI 0929 DIY-Roses_NZH_v10[4][6][3].pdf
VIEW THE SPOT
Executive Creative Director: Antonio NavasCreatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Producer: Loren Bradley
Director: Ian Bennett
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Sound Design & Music: Liquid Studios
Clients: Tui Brewery: Jarrod Bear, William Papesch, Clare Morgan
Nice idea. It was done in Japan last year and won at Cannes.
Not saying it's a rip off - just that it was done.
As I have said before this is becoming a re-creative business.
Done here too, years ago, roll the magazine up to make a can of Mortein.
That idea has already taken off.
Dick Dasterdly was right "shut up and do something". At least they did something ...