How Tui Brewery and Saatchi's NZ provided the perfect answer for blokes on Valentine's Day

tui 1.jpgSometimes finding the right Valentines gift for that special someone is a little tricky, and sometimes you forget to get anything. So Tui and Saatchi & Saatchi New Zealand created the perfect gift to help impress the missus - DIY Roses.
Yesterday, Kiwis found a bunch in every New Zealand Herald. All you have to do is tear out the page, roll it up and voila - instant bunch of Roses.

TUI 0929 DIY-Roses_NZH_v10[4][6][3].pdf

tui 2.jpgExecutive Creative Director: Antonio Navas

Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson

Producer: Loren Bradley

Director: Ian Bennett

Group Account Director: Mark Cochrane

Account Director: Natalie Downes

Sound Design & Music: Liquid Studios

Clients: Tui Brewery: Jarrod Bear, William Papesch, Clare Morgan


sorry to say... said:

Nice idea. It was done in Japan last year and won at Cannes.
Not saying it's a rip off - just that it was done.

macca said:

As I have said before this is becoming a re-creative business.

Louie said:

Done here too, years ago, roll the magazine up to make a can of Mortein.

paper airline pilot said:

That idea has already taken off.

masher said:

Dick Dasterdly was right "shut up and do something". At least they did something ...

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