Commonwealth Bank launches ‘Everyday Settlements’ with new 60″ TVC via BMF Sydney

March 12 2012, 7:02 pm | BY Lynchy | 15 Comments

Screen shot 2012-03-12 at 7.02.03 PM.jpgCommonwealth Bank, via BMF Sydney, has launched its first TV commercial for Everyday Settlement, a new service improvement for businesses customers that means card sales are settled into business accounts, the same day, every-day, 365 days a year.

VIEW THE 60 SECOND TVC

Screen shot 2012-03-12 at 7.16.04 PM.jpgIn an effort to bring this concept to life and demonstrate just how slow other banks are at settling card sales by comparison, the TVC depicts a cheeky speed challenge issued by a Commonwealth Bank Business Banker to a non-Commonwealth Bank Merchant customer.

Martin Whelan, General Manager, Marketing Business & Institutional Banking says: “We know that people are more willing to engage with brands that don’t just say, but demonstrate how they are different. Challenging our competitors and demonstrating our technological leadership with a little sense of humour was the best way to bring this concept to life.”

The TVC’s are supported by press, radio, online and in-branch.

Agency – BMF

Executive Creative Directors – Carlos Alija and Laura Sampredo

Creative – James Pash and Carlo Mazzarella

Client Lead – Alex Caredes

Planning – Rob Chandler

TV Production – Whitney Hawthorn

Commonwealth Bank

GM Marketing Business and Institutional Banking- Martin Whelan

EM Brand and Advertising – Andrew Campbell

EM Cross Segment Business – Cecilia Fitzgerald

Manager Business Marketing – Belinda Goldberg

Production Company – 8com

Director – Nicholas Reynolds

DoP – Geoff Simpson

Producer – Helen Hendry

Editor  -Gabby Muir

Post Production – Fanatic

Music – Eclectic Music