Nick and Phil, Melbourne's Broo beer ads make clean sweep of 2012 Siren Awards round 5

Screen shot 2012-03-26 at 4.29.31 PM.jpgA radio spot for Broo Premium Lager called "BBQ", which promotes an Australian-owned beer, has won the single and overall categories for round five of the 2012 Siren Awards. 

Written by John Skaro, Roger Nance, Nick Weller and Phil Van Bruchem (pictured above), from agency Nick and Phil in Melbourne, the spot is part of a campaign, called "Bitter", "BBQ", "Australia Day", which also won the campaign category.

Judge, Mike Edmonds from Meerkats, Perth said about the ads: "A great combo of cheeky brand strategy and clever, disciplined copywriting. Good performances from the talent, too, who must have lapped up the chance to actually do one of those accents they're always putting on their demos but nobody (hardly) ever uses."

Judge, Rem Bruijn, creative director, brainheart, Brisbane said about the ad, BBQ:  "A strategically brilliant idea for a small challenger brand that leverages the equity of Australia's number one selling beer (and perhaps most famous beer campaign) and turns it against itself. Beautifully written, cast, directed and performed. Ear quenching ahhhhhh."

And about the Broo Premium Lager campaign: "If the beer is anything like the ads you won't want to stop at three. Each subsequent ad was as morish as the one before it. There was no weak link."

Highly commended in the single category was "Australia Day", part of the Broo Lager campaign, as well as an ad for Ikea, called "Yo Yo", written by Tim Green and Paul Sharp from agency, The Monkeys in Sydney. 

Highly commended for the campaign category was "De-clutter, de-stress" for Ikea, written by Tim Green and Paul Sharp from agency, The Monkeys in Sydney. Also highly commended in the campaign category was "White King Power Clean" for Pental - White King, written by Jay Furby from agency, JayGrey in Sydney. 

Screen shot 2012-03-26 at 4.58.43 PM.jpgWinner of the craft category was an ad for Good Start Early Learning Centre, called "Learning's for Life", produced by sound engineers, Ralph van Dijk (near left) from production studio, Eardrum Australia and Simon Kane (far left) from Song Zu in Sydney. 

Highly commended in the craft category was an ad for SA Lotteries called "Scratch", produced by sound engineer, Scott Illingworth from production studio, Best FX in Adelaide.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The best radio ad for 2012 will be announced in May.

18 Comments

twinkle said:

I actually laughed at those. Haven't done that since I was about 12.

Confused said:

Forgive me if I'm wrong, but wasn't Fosters group, or CUB or whatever bought out by SAB a South African Brewing company, not poms? Or is Sputh African Brewers, English owned?

Adam said:

Great work fellas...well deserved. Let's catch-up for a Broo.

Grasshopper said:

Nice one lads.

b said:

Give them the trophies and the tickets to Cannes now.

Say what said:

@twinkle

You haven't laughed since you were 12? Or you haven't laughed at their beer ads since you were 12?

RC said:

Congrats Cs. Well deserved.

Lauren said:

Well done boys x

mckenziesays said:

good boys

call every thursday at 10 said:

well done, well deserved.

Mon said:

Great job guys! xxx

nyjc said:

Nice one fellas. Love the end VO talent. Do you know if he is available to work in the States?

twinkle said:

At an ad silly. Maybe because I'm only 13.

Skaro said:

Yes, nyjc, but I only travel by Cunard and payment in $AUD please.

Skeleton in the closet said:

McCann used this same idea and music 3 years ago with another client....

http://www.youtube.com/watch?v=oeR7hzfoTqM

Shewood said:

Jeez Skaro, you finally found something to do with that shit voice of yours.

Lee said:

I agree, B. Winners by a long shot!

ace VO said:

Is that David Ravenswood as the VO? Love him.

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