Leslie Ali’s The One Show Diary – Day Two
Leslie Ali, executive creative director at The Jamboree Sydney, is Australia’s representative on the exclusive The One Show jury which has just arrived in the Dominican Republic. Ali (left) will be writing a daily diary over the next few days exclusively for Campaign Brief.
Day 2, and many coffees later, I join the group in the big room of ads. This morning we tackle print, poster and outdoor.
All six of us (we’ve been put into smaller teams) are looking forward to seeing what kind of stuff has been entered this year. At first glance, it looks a bit depressing. It’s pretty thin, and a lot of stuff in these categories feels weirdly scammy.
Regardless, the first round starts off nicely. Everyone’s being kind and politely deferring to each other’s opinion as we question things gently. Give us a couple nights drinking together before all that turns into, “Which one of you assholes let that crap through?”
After trawling through ads for nearly three hours, we finally spot a nice press ad for a highlighter. It almost gets a standing ovation. We end the morning on a tiny high. A small but meaningful victory for legitimacy and unexpected thinking.
Note: Don’t submit a case study with a poster entry. The judges’ll laugh at you.
3 Comments
An ad for a highlighter nearly gets a standing ovation? up there with karate schools and condom ads.
Im sure the Bonded by Blood posters would have gone real well without a case study film. Case by case basis surely.
an ad for a highlighter gets a standing ovation. says it all about print and poster at award shows these days doesn’t it. Thank fuck we’ve moved on as an industry.