Seven lucky agency staff to head off to New York for dinner with oOh! and Sex and the City’s Mr Big
After two months of Australia’s ad folk getting out there and doing something “Big” for a chance to win an intimate dinner in New York with actor Chris Noth, better known as Mr Big from Sex and The City, the seven lucky winners have been revealed.
And while some of the entrants revealed more than oOh!media expected when it developed the “Win Big in NY” competition as part of its national campaign to promote the effectiveness of big billboards, it was Jessica Booth (Ikon), Ben Burrett (Mindshare), Rebecca Paige (Initiative), Jason Clark (Mitchells), Hayley Richardson (Media Edge:CIA), Roisin Phelan (Mitchells) and Olivia Geen (OMD) who took out the major prize.
The winning entrants, who will receive a return trip for two to New York for three nights, were drawn out of hat from a shortlist of finalists at events held at venues in NSW, QLD, SA, Victoria and WA.
More than 150 posted photos of themselves doing something “Big” out-there while holding an oOh! banner, on oOh!’s facebook page.
Says Brendon Cook, CEO of oOh!: “We’ve been quite impressed by the enthusiasm and the lengths some people have gone to, to participate in this competition. There were many stand-out entries. Some clever initiatives included photos with famous people, photos of amazing outdoor adventures such as hanging out of a hot air balloon and skydiving; other photos were with huge icons like the big banana and on big chairs. It seems the chance to dine with Chris Noth has inspired many to think big, and hopefully reinforced our key message that big ads make big brands.”
The finalists were shortlisted based on the creativity and relevance of their entry, likes and comments on facebook and also correctly answering the riddle that ‘big ads make big brands’.
The ‘Win Big in NY’ competition evolved from a Big Billboard consumer research study that oOh! conducted last year to gain insights to help advertisers realise the full potential of the benefits of large format billboards.