Imagination secures Kylie Minogue as creative ambassador for 2012 Sydney NYE celebrations

March 27 2012, 11:59 am | BY Lynchy | 1 Comment

camp and kylie 6.jpgThe global creative agency that commenced work on Sydney New Year’s Eve in 2011 with Marc Newson,has secured Kylie, another Australian Icon, as the Creative Ambassador for 2012 Sydney New Years Eve.

 

Says Heath Campanaro, general manager Imagination, (pictured with Minogue): “We know Kylie will inject her own special brand of sparkle to Sydney, the New Year’s Eve Capital of the World. The event brings to the table all her many talents as a singer, performer and designer. Kylie will work closely with Imagination’s team on all creative elements of Sydney New Year’s Eve.”

 

In Australia to celebrate 25 years in the music industry (also known as ‘K25’), and her ‘Anti Tour’ concerts, Kylie Minogue said she could only describe her opportunity to work on this year’s Sydney New Year’s Eve with Imagination as a ‘fairy tale’.

Says Minogue: “I’m a very proud Australian, so coming home to host Sydney New Year’s Eve is a dream come true. No matter where I am in the world, I always watch Sydney New Year’s Eve fireworks and even though I’m from Melbourne I could not miss this opportunity to celebrate 25 years of performing at the New Year’s Eve Capital of the World!”

 

She added: “So many things are happening for my 25th anniversary in music, but I can’t think of a better finale for the K25 year than to be in Australia for the Sydney NYE celebrations.”

 

NYE 6.jpgFrom the 2012 Sydney New Year’s Eve logo and theme, through to the colours and shapes of the fireworks displays, midnight soundtrack and bridge effect, Mnogue’s distinctive style and energy will play a key role in the celebrations. 

The Princess of Pop will work collaboratively with Imagination to set the creative framework from which all elements of the event’s design and branding will flow. Using the harbour, and Sydney’s Harbour Bridge and Opera House as a sparkling backdrop, Minogue will work on the creative execution for the three official City of Sydney parties, two fireworks display themes and the musical soundtrack, in conjunction with producer Josh Abrahams and Davide Carbone.

The colours, design and lighting elements on the bridge will also take visual cues from Minogue’s distinctively warm, glamorous and fun style.

 

After working with design luminary, Marc Newson in 2011, Imagination says the chance to work with another Australia icon is a dream come true.