TAC targets motorbike safety and speed in new spot directed by Bruce Hunt for Grey Melbourne

| | 27 Comments

Screen shot 2012-04-27 at 1.07.14 AM.jpgThe Transport Accident Commission in Victoria has launched its latest spot as part of a campaign targeted at motorcyclists.

Directed by Bruce Hunt from Revolver via Grey Melbourne the TVC highlights the danger of speed, urging motorcyclists to slow down.

Entitled ‘Thursday Arvo’ the graphic spot uses a combination of both in camera special effects and impressive visual effects to reconstruct a tragic motorcycle accident in reverse. Ultimately the TVC demonstrates the importance of applicable speed limits and the significant difference 8km on the speedometer can make.

Agency: Grey, Melbourne 

ECD: Michael Knox

CD/Writer: Nigel Dawson

Art Director: Peter Becker

Producer: Sandi Gracin

General Manager: Randal Glennon

Account Director: Jodi Gubana

Production Company: Revolver

Director: Bruce Hunt

Executive Producer: Michael Ritchie

Producer: Catherine Jarman

Cinematographer: Danny Ruhlmann

Editor: Seth Lockwood

Editing Company: Method Studios

Sound Design/Arrangement: Simon Kate/Song Zu

Post Production: Animal Logic

Animation/Visual Effects: Animal Logic

Post Production/VFX: Animal Logic

VFX Supervisor / Lead Compositor – Morgane Furio

VFX Supervisor / Animation – Scott Hunter

VFX Producer – Tyrone Estephan Lighting – Andrew Lodge / Manuel Macha / Aaron Hoffman

FX – Larry Townsend

Modelling / Surfacing – John Saleem

Rigging – James Dunlop

Modelling – Jeff Driver

Rotoscope – Alex Coble / Shane Rabey / Guido Wolter

Sound Design: Simon Kane, SongZu